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Assistant Director - Public Relations, Leadership, and DEI (Closes 7/14/2023) 

About the Organization Associated Students, Inc. (ASI) provides Cal Poly students with opportunities to experience life outside of the classroom through the wide variety of programs and services offered at the Cal Poly Recreation Center, Julian A. McPhee University Union, Orfalea Family and ASI Children's Center, and Cal Poly Sports Complex. Cal Poly students and full-time staff members have the opportunity to work on campus to create quality programs and services for all students. Whether you are looking for a position that supports your academic/professional goals, need to support yourself while at Cal Poly, or are looking to develop your leadership skills, ASI offers a unique and fun work experience for all of our employees. Apply to join our team today!
EOE Statement The Associated Students, Inc. is an Equal Opportunity Employer.

Position Assistant Director - Public Relations, Leadership, and DEI  
Open Date 5/4/2023  
Close Date 7/14/2023  

ASI Cal Poly

Assistant Director – Public Relations, Leadership, and DEI

Definition and Purpose

Under the direct supervision of the Executive Director, the Assistant Director – Public Relations, Leadership, and DEI is responsible for overseeing the programmatic, staff and student functions within ASI Student Government and the ASI Public Relations, Communications, & Marketing department. The Assistant Director – Public Relations, Leadership, and DEI is responsible for implementing and advancing ASI’s efforts towards diversity, equity, and inclusion.  Additionally, all ASI employees are responsible for upholding the core values of the organization including but not limited to exhibiting professional behavior, acting as a role model to others, displaying a positive and cooperative attitude, communicating effectively, developing expert knowledge in area of specialization, and working collaboratively with staff and campus partners.

Educational and Qualifying Experience, Skills, Licenses, Credentials

Educational/License/Credential Requirements

  • Graduation from a four-year college or university (8 years applicable experience may be substituted for educational requirement).


Experience Requirements

  • Minimum three (3) years' experience, five (5) years preferred that demonstrates the ability to perform the essential functions of the job.
  • One (1) year of professional student services experience.
  • Minimum two (2) years' experience coordinating training and development programs.
  • Minimum two (2) years’ professional experience in the area of diversity & inclusion.
  • Experience in budgeting and fiscal management.
  • Supervisory experience required.


Knowledge/Skill Requirements

  • Working knowledge of correct English grammar, spelling, and punctuation.
  • General knowledge of office methods, equipment, procedures, and practices.
  • Knowledge of Windows-based computer systems, advanced level expertise in Microsoft Word, Teams, SharePoint, Excel, Adobe Acrobat applications, electronic scheduling, and mail software.
  • Ability to effectively communicate both orally and written; strong public speaking ability.
  • Ability to establish and maintain a cooperative working relationship with staff, students, faculty, and others.
  • Demonstrated skills in group supervision/leadership.
  • Ability to gather and analyze data in order to draw valid conclusions and make appropriate recommendations.
  • Excellent organizational skills and the ability to coordinate multiple projects and meet deadlines.
  • Working knowledge of safety standards and procedures.
  • Working knowledge and understanding of financial record-keeping methods, procedures, and practices.
  • Ability to draft Executive Director correspondence as directed.
  • Strong project management skills required.
  • Ability to work at multiple tasks concurrently with a high degree of accuracy and attention to detail.
  • Ability to research and analyze operational, procedural, and various business-related topics and develop, recommend, and evaluate proposed solutions Ability to analyze and interpret directives from University, Board of Trustees, Education Code and Non-Profit Corporation Code.
  • Awareness of student programming trends.
  • Working knowledge of the practices, procedures and activities of student personnel development and programming.
  • Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere.
  • Ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds, specific needs, or limitations.


Supervisory Responsibilities

  • Directly supervise the Coordinator – ASI Student Government, Administrative Assistant II – Student Government, Coordinator II—Public Relations, Communications, & Marketing, and Graduate Assistant – Diversity, and Inclusion.
  • Oversee supervision of all subordinate staff with ASI Student Government and ASI Public Relations, Communications, & Marketing.
  • Facilitate meetings, conduct performance evaluations, establish goals, and monitor day-to-day operations.


Essential Duties and Responsibilities

Global Duties and Responsibilities

  • Develop, analyze, and implement policies and procedures for programs and services within areas of responsibility.
  • Develop, prepare, and monitor the final budget for specific program areas.
  • Develop and implement program meetings, retreats, and workshops for staff/volunteer training and development.
  • Respond directly to participant/customer concerns and problems.
  • Navigate, understand, and advise on ASI and university related issues.
  • Advise students individually or in groups on varied and complex matters.
  • Use professional judgment, discretion, and in-depth knowledge of ASI, University, and CSU policies with regard to access to confidential records and sensitive information.


Public Relations, Communications, and Marketing

  • Develop and implement strategic communication plans to enhance ASI's brand, reputation, and visibility.
  • Oversee the creation and execution of integrated marketing campaigns, ensuring alignment with the ASI's mission and objectives.
  • Manage and lead a team of communications professionals, providing guidance, mentorship, and support in their respective roles and projects.
  • Collaborate with internal stakeholders to align communication efforts with organizational goals.
  • Develop and maintain strong relationships with external partners, including vendors, sponsors, and campus departments to enhance the organization's visibility and expand its reach.
  • Oversee the creation and dissemination of compelling content across various platforms, such as websites, social media channels, newsletters, and print materials, to engage target audiences and drive brand awareness.
  • Monitor and analyze program registration, user engagement, and industry trends, providing insights and recommendations to optimize communication strategies and adjust messaging as needed.
  • Ensure consistent messaging and brand identity across all communication channels and materials, including style guides, templates, and visual assets.
  • Conduct market research and audience analysis to identify target demographics, understand their needs and preferences, and tailor communication strategies accordingly.
  • Ensure standards and processes are documented, communicated, followed, and evaluated on an ongoing basis.
  • Assist in developing the annual corporate communications operating plan budget and oversee day-to-day department activities.
  • Comply with university requirements for public relations, media relations, and Cal Poly branding.


Student Government

  • Serve as the advisor to the ASI Executive Cabinet and attend ASI Executive Cabinet Meetings as needed.
  • Serve as a mentor to members of the ASI Leadership Team (as designated by the ASI Executive Director).
  • Ensure the implementation of Student Government training and development programming.
  • Oversee and participate in the development, implementation, and assessment of all transition, orientation, training, retreat, and quarterly kick-off materials for the ASI Student Government Leadership Team and other Student Government members.
  • Lead implementation of student learning outcomes training and assessment initiatives for Student Government members.
  • Ensure compliance with all applicable national, state, CSU, Cal Poly, and ASI policies, procedures, bylaws, and Executive Orders as it relates to the ASI Board of Directors.
  • Serve as the Staff Representative to applicable ASI Board of Directors standing committees, the Student Community Liaison Committee (SCLC),ASI Alumni Council (as designated by the ASI Executive Director).
  • Oversee the implementation of the Student Government Program Review Action Plan.


Diversity and Inclusion

  • Identify and implement practices intended to eliminate racial, gender, or any other form of bias in processes, policies, and procedures.
  • Develop, implement, and monitor programs that promote diversity and inclusion within the organization.
  • Develop training and initiatives to create and foster an open and inclusive environment.
  • Regularly communicate internal and external diversity and inclusion initiatives, events, and progress.
  • Identify, build, and sustain community partnerships to support corporate diversity and inclusion projects/plans/initiatives and business strategies.
  • Serve as Chair of the ASI Diversity, Equity, and Inclusion Working Group.
  • Oversee the implementation of ASI’s Inclusive Excellence Action Plan.
  • Research, develop, distribute and assess ASI’s Diversity, Equity, and Inclusion Training Program.
  • Demonstrate awareness of one’s own biases, comfort levels, and various aspects of diversity, equity, and inclusion (DEI).
  • Demonstrate effort to understand each person’s individual and collective role in creating inclusive environments.
  • Commit to continuous learning/improvement in DEI and cultural competence.
  • Work with director to review department’s policies, procedures, & practices related to DEI and participate in addressing barriers identified.



  • Develop and execute assessment of programs and/or services for areas of responsibility including, but not limited to, setting and implementing goals, evaluating outcomes, and ongoing enhancement.
  • Participate in the overall ASI assessment planning and goal setting.


Other Duties and Responsibilities

  • Represent ASI on committees as appropriate.
  • Attend and participate in meetings as necessary.
  • Ensure continuous professional development.
  • The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in ASI policy as a condition of their employment.
  • Other duties as assigned.


Salary Schedule

  • Annual Pay Range: $90,432.12 - $144,691.39
  • Annual Starting Salary: $90,432.12
  • Premium Overtime: No
  • Shift Differential: No
  • Exempt


Background Check

This position is subject to a background check (including criminal records) as well as National Address Locater (Social Security Number [SSN] Trace), 7-year County Criminal Search in each county and/or state the applicant lived in based on the SSN Trace, National Criminal Database Search, Name Search, Employment Verification (All employers in past 7 years) and Education Verification (Highest Degree). Credit Reports, Motor Vehicle Record Check and Professional License Verification may also be required based upon the essential functions of the position.



  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Long Term Disability Insurance
  • Public Employees’ Retirement System (CalPERS)
  • Social Security (FICA)
  • Paid State Holidays
  • Vacation Time
  • Sick Leave
  • Personal Holiday
  • Birthday Holiday
  • Workers’ Compensation Insurance
  • Unemployment Insurance


FLSA:  Non-Exempt

Premium Overtime:  Yes

Shift Differential:  No

Date of Last Equity Review:  01/01/2022

Date revised: 7/3/2023

Number of Openings 1  
Location Business Services  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Exempt  
Position Requirements  
Req Number REG-23-00007  
Shift Details None Specified 

Requires 1-2 hours per day None Specified 

Requires 3-4 hours per day None Specified 

Requires 5-6 hours per day None Specified 

Requires 7+ hours per day None Specified 

This position is currently not accepting applications.

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