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Title

Community Growth & Engagement Manager 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
 
Description

Life Science Connect facilitates mutually beneficial connections between our communities of industry professionals and our strategic partners to accelerate the development of life-improving, life-extending, and life-saving therapies. LinkedIn has proven to be an effective platform for us to grow and engage new audience. To maximize this growth and engagement, we are looking to add a creative B2B social media marketer to our team.

As Community Growth & Engagement Manager, you will play a pivotal role in defining and executing the company’s social media strategy to expand our industry communities — and nurture them with content that address their biggest challenges and interests. The successful candidate will possess several years of hands-on experience in B2B social media particularly on LinkedIn and demand generation.

Responsibilities

  • Develop and implement social media marketing strategy and guidelines for growing our followers/connections on LinkedIn (and other platforms), promoting our content, and driving web traffic and conversion activities.
  • Write engaging copy that captures our target audiences’ attention and persuades them to act
  • Design eye-catching visual content to accompany campaigns.
  • Manage day-to-day campaign scheduling and execution on LinkedIn and other platforms.
  • Work with internal market-focused groups to identify important audience personas/segments and the optimal content (articles, podcasts, webinars, etc.) and messaging to engage them.
  • Collaborate with other internal groups (editorial, design, development, etc.) on campaign development and execution, as necessary.
  • Continually monitor, analyze, and report on performance for ongoing improvement.
  • Stay up to date on new and emerging social media channels, technologies, trends, and best practices.
 
Position Requirements

Required Skills & Experience

  • 3+ years of B2B social media marketing experience, managing campaigns (organic and paid) on LinkedIn and other social platforms
  • Prior experience setting and executing day-to-day social strategy
  • Excellent writing skills and the ability to translate complex topics into simple, digestible, and engaging copy
  • Strong analytical skills with experience using Google Analytics and other reporting platforms to measure and improve results
  • Demonstrated project management skills and high attention to detail
  • Collaborative team player with great interpersonal skills and the ability to work cross-functionally
  • Awareness of the latest social media best practices, technologies, and trends
  • Preferred Skills & Experience
  • Familiarity with the life sciences industry (or other highly technical sector)
  • Experience with demand generation across non-social channels (SEO, email, etc.)

Life Science Connect offers a generous compensation package. In addition to a competitive salary, you'll enjoy:

  • Medical/vision/prescription/dental coverage for you and your family
  • 100% company-paid short- and long-term disability insurance
  • 100% company-paid life insurance
  • 401(k) with dollar-for-dollar company match up to 6%
  • 15 vacation days and 6 personal days on day 1
  • 13 company-paid holidays

To see all our job postings and showcases for some of our employees, visit:https://lifescienceconnect.com/careers/

 
Tags B2B, marketing, social media, audience development, demand generation, digital publishing  

This position is currently not accepting applications.

To search for an open position, please go to http://VertMarketsInc.appone.com



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