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Assistant Director of Business Development 

Open Date 5/22/2023  
Classification Administrative  
Department Office of University Partnerships  
Exempt/Non-Exempt Exempt  
System Job Title Assistant Director  

SUPERVISION RECEIVED: Works under the direction of the Lancaster Campus Director

SUPERVISION EXERCISED: Student workers as appropriate


LOCATION: Lancaster, PA


POSITION SUMMARY: This role is critical to supporting Moravian University's strategic plan and vision for growth. As a brand ambassador, you will establish relationships in Lancaster County, PA to create brand awareness, assist enrollment departments to achieve recruiting goals, build relationships, and demonstrate the array of possibilities available through a mutual partnership. Expectations include being highly organized, highly motivated, and willing to network extensively with area businesses and organizations.

Be a part of a collaborative team at a growing university that embraces change. Help students further their personal and career goals.



  • Work directly with the Lancaster Campus Director to define, develop and execute strategies for partnership development programs and targeted enrollment programs throughout a specified geographic territory.
  • Maintain a deep understanding of the University offerings including new and existing enrollment programs and partnership engagement strategies that meet the needs of potential customers.
  • Develop partnership opportunities with businesses and nonprofits of all sizes as well as government and state agencies who are looking to refer services to the community.
  • Conduct outbound prospecting activities to market the University's services and develop a pipeline of partners (cold-calls, visits, email campaigns, networking events, webinars etc.)
  • Provides face-to-face support for prospective and current students as required.
  • Actively maintain key relationships with tracking follow up and stewardship activities that raise awareness of new and existing university services.
  • Ensure key processes, timelines, expectations and outcomes in partnership and targeted enrollment program activities are documented and shared with appropriate internal and external partners in a timely manner.
  • Collaborate across the organization with marketing, enrollment, faculty, and other areas to ensure highest quality programming is offered and program offerings are annually reviewed.
  • Produce to deadline tailored pitch materials and proposals, including relevant and compelling messaging in collaboration with the University marketing team.
  • Forecast partnership activity with potential revenue achievement and develop reporting and analytics to inform success metrics for partnership efforts.
  • Generate a large pool of engaged leads through partnership efforts to drive revenue growth for the Enrollment & Marketing Division.
  • Bring new insights to our processes that can drive incremental value from our program offerings for our partners.
  • Ensure smooth hand off to respective individuals/departments in the University through engagement with the appropriate resources.
  • Represent Moravian University at education fairs, webinars, conferences, and other off-campus events as assigned. Some overnight travel may be required.
  • Maintain and monitor enrollment pipelines related to partnerships to support strategic enrollment initiatives and keep enrollment team members informed of impact on enrollment goals.
  • Perform additional duties as assigned by the Lancaster Campus Director or his/her designees


QUALIFICATIONS: A baccalaureate degree, in an appropriate field is required. A minimum of three (3) years of sales experience is preferred. Candidates should be able to demonstrate an ability to thrive in a fast and changing work environment, have excellent collaboration skills, and have a proven ability to work as a member of a team. A willingness and ability to spend significant time outside the office, functioning with minimal supervision, yet able to deliver superior results. Experience working with integrated technology systems and tools is a plus. Excellent verbal, written, and interpersonal skills are necessary to respond to a variety of people. Successful candidate should be a team player who can work individually with students, have a commitment to customer service and have the ability to be a trusted ambassador of the University's mission and goals. Requires an ability to work a flexible work schedule including evenings and weekends in order to best accommodate partner needs.


TO APPLY: Qualified candidates should attach their cover letter and resume to the online application by clicking "Apply Now". Please attach documents as a PDF file.


Link to our DEI Action Plan:


Deep respect for others is fundamental to the Moravian University community. Moravian University does not discriminate against any employee, applicant for employment, student, or applicant for admission on the basis of actual or perceived race, ethnicity, color, sex, religion, age, ancestry, national origin, caste, sexual orientation, gender identity or expression, genetic information, pregnancy, familial status, marital status, citizenship status, veteran/military status, disability status, or any other protected category under applicable local, state, or federal laws.


Concerns regarding all forms of discrimination, including sexual harassment and/or sex discrimination in employment:

Leah M. Naso

Dean for Compliance, Training & Development (Title IX Coordinator)

1309 Main St. 2nd Floor

Moravian University

1200 Main St.

Bethlehem, Pennsylvania 18018

(610) 861-1529


Concerns regarding gender and equity in athletics:

Rebecca May

Associate Athletic Director (Deputy Title IX Coordinator)

109 Johnston Hall

Moravian University

1200 Main St.

Bethlehem, Pennsylvania 18018

(610) 625-7791


Concerns regarding the application of Title IX:

U.S. Department of Education

Office of Civil Rights

100 Penn Square East, Suite 515

Philadelphia, PA 19107-3323

(215) 656-8541


Report sexual harassment/sex discrimination online anytime (can be anonymous) at Grievance procedures can be found in the institutional Equal Opportunity, Harassment, and Non-Discrimination Policy at


Please visit to review benefits offered at Moravian University.*

WORK ENVIRONMENT: The work environment characteristics described here are representative of those encountered while performing the essential functions of this job.

The individual is routinely exposed to indoor conditions and outdoor weather and temperature extremes, and moderate noise level.


Pursuant to the ADA, Moravian University will provide reasonable services and accommodation(s) to employees with qualified disabilities in order to perform the essential functions of their employment, except when doing so would be unduly disruptive and/or result in undue hardship to the University. Accommodations are determined on a case-by-case basis through documentation review and an interactive interview process that includes the employee's supervisor. Requests for accommodation or questions about this process should be directed to Human Resources at or 610.861.1527. View the standard physical demands for positions at Moravian University. If this position requires additional or different demands, a Human Resources team member will notify you.


The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job.


*Please visit this link to review the benefit eligibility status associated with this position.

About the Organization Moravian University offers students a private education they will not find anywhere else: personal attention and preparation for life with a record of success longer than our nation's history. Located in Bethlehem, Pennsylvania and offering undergraduate and graduate degrees that blend liberal arts with professional programs, Moravian University has been preparing students for reflective lives, fulfilling careers, and transformative leadership in a world of change since 1742. Moravian University is a member of The New American Colleges and Universities (NAC&U), a national consortium of selective, small to mid-size independent colleges and universities dedicated to the purposeful integration of liberal education, professional studies, and civic engagement. Visit to learn more about how the Moravian University focus on education for all prepares its students for life-long success.  
EOE Statement Moravian University is an equal opportunity employer valuing diversity and encouraging individuals from under-represented populations to apply. EOE  

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