The CRM Marketing Specialist must have the following skills:
- Expertise and or similar experience in the Salesforce software
- Ability to better integrate the CRM with internal legacy platforms
- Ability to resolve technical CRM issues, including responding to customization requests
- Attention to detail to manage the integrity of the CRM data
- Ability to discern meaning from patterns and spot trends from data
- Good problem-solving abilities and excellent communication
- Demonstration of critical thinking
Responsibilities:
- Plan and deliver CRM strategies to retain existing and acquire new customers, increasing brand loyalty, and expanding the company's brand value.
- Establish workflows and standards for entering data in the CRM.
- Focus on optimization of CRM integrations.
- Development and implementation of consumer contact strategy triggered across customer life-cycle.
- Support the implementation, execution and analysis of direct marketing campaigns, including email, direct mail and other consumer touch points.
- Work with 3rd party agency partners to understand objectives, segmentation, and list generation needs and requirements for Marketing campaigns and programs.
- Assist in evaluating the effectiveness of direct marketing communications utilizing technical skills to derive campaign and customer data for insights.
- Analyze complex customer data sets, and take initiatives to maintain the data integrity.
Requirements:
- Extremely positive and optimistic outlook
- Ability to work independently while still working on team goals
- Excellent Microsoft Office Skills (Excel, Word and Outlook a must)
- Highly effective with verbal and written communication
- Strong organization skills
- Keen attention to details
- Strong problem solving skills
- Willingness to enhance personal learning and knowledge
- Ability to multitask
Qualifications:
- Bachelor's degree within related field preferred
- Minimum 2 years of experience within CRM, both operational and strategic
- Experience from setting strategic plans (target groups etc.) and automation processes for CRM activities
- Experience from Adobe Campaign, web analytic platforms (Google Analytics, Adobe Analytics etc.)
- Strong analytical and quantitative skills
Why work with us?
Health, dental, vision, life insurance and 401K after 1 year, as well as paid sick days and company holidays.
Russell Cellular is a Verizon Authorized Retailer that has been in business since 1993. We are a part of Verizon's Big 6 program and was awarded Verizon Wireless Partner of the Year for 2018. With over 700 locations, in 42 states, and 2,000 plus employees, our mission is to provide the best wireless experience to every customer, every time. As you will be the face of our team, we will offer you uncapped earning potential and opportunities for advancement.
Come and join us and be a part of the Russell Cellular success!
Equal Opportunity Employer Statement
Russell Cellular is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Russell Cellular makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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