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B2B Copywriter  

About the Organization MOBE guides people to better health and more happiness. We help people discover connections between aspects of their lifestyle that affect health and well-being, including their medications and supplements. Behind our innovative solutions are robust data analytics, digital application, and a uniquely human philosophy. With one-to-one connection and compassion, we motivate people to transform their lives.

MOBE is a high-growth organization with a culture built on trust and collaboration and our team is our most significant asset. Supporting and empowering others is at the core of our service and is also the foundation of our culture. We value a workforce made up of people with differences who are eager to learn from each other and grow personally and professionally. We extend this approach to our partners and communities, seeking to increase understanding and expand opportunities across all groups. Go to for more about diversity, equity, and inclusion at MOBE.  


MOBE guides people to better health and more happiness. Behind our innovative health solutions is uniquely human philosophy. We believe that person-to-person connections and understanding can make a difference in a world where self-care can be complicated, and health care is ever-evolving and complex.

MOBE works with health plans and large employers to identify individuals who are frequent users of health care but aren't finding resolutions for their underlying health issues. We use a whole-person approach and guidance to impact health outcomes positively.

Supporting people is at the core of our business, employees included. MOBE is a high-growth organization with a culture built on trust and collaboration. Consistent across our teams and offerings is a belief in the power of people doing good together. We genuinely care about people and consider our workforce the most significant asset.

Your role at MOBE

A B2B Copywriter is responsible for writing engaging, persuasive content for a variety of commercial audiences, including health plans and employers. This person will be responsible for thoughtfully guiding and advancing buyers through their customer journeys. A successful B2B Copywriter will collaborate with other team members to ideate and execute work across a wide range of creative assignments, including email campaigns, blogs, video scripts, trade show experiences, and digital advertising. They will be tasked with generating on-brand and strategic copy that helps attract and support business leads.

This position reports to the Senior Director of Creative Services.


  • Concept and write content for multi-channel initiatives, including lead generation email campaigns, e-newsletters, website articles, videos, paid media, and trade shows.
  • Participate in strategy sessions and kick-off meetings; adding to discussions with thoughtful contributions and observations.
  • Collaborate with other creatives to ensure assignments meet project requirements and business objectives.
  • Help support B2B creative writing standards and proofing guidelines.
  • Prioritize and balance a large capacity of work, avoiding obstacles or delays through clear communication with creative teammates and project managers.
  • Apply a strategic lens to creative problem solving, and present work in a clear and concise way.
  • Adhere to brand standards when writing to provide a consistent and compelling experience for our audience.
  • Apply SEO principles to develop copy that helps to drive leads through our digital channels..
  • Support content reviews and proofread whenever needed (or provide guidance to team Proofreader on writing standards).
  • Understand business products/services/objectives through research and cross-functional conversations.
  • Support the MOBE Marketing team with high-quality work and 'out-of-the-box' thinking.
  • Mentor and guide emerging writing talent, as needed.
  • Other duties as assigned to help drive to our Vision, fulfill our Mission, and abide by MOBE's Guiding Principles.
Position Requirements



  • Bachelor’s degree or equivalent.
  • 5+ years of writing experience in a creative setting with a solid portfolio demonstrating breadth of writing/related experience.
  • Superior writing skills and understanding of best practices in digital, especially email campaigns.
  • Background/experience in digital (web, UX, social).
  • Proficient in Microsoft Word.
  • Experience with submitting work for review using a project management tool (ex: Wrike).
  • Understanding of grammar, usage, and documentation considerations (adhering to Chicago Manual of Style or similar). Ability to adhere to writing standards according to brand guidelines.
  • Excellent communicator (both verbally and written).
  • Pro-active team player and self-starter. Ability to support a positive work environment (remote or in-person).
  • Driven by curiosity. Creative thinker with a problem-solving mindset.
  • Well-organized with a strong attention to detail.
  • Adaptable. Able to work in a rapidly changing environment.


  • Agency experience a plus.
  • Experience in B2B.
  • Experience in health care or related field.
  • Familiarity with Adobe Creative Cloud.
  • Desire to be part of an organization looking to transform health culture.

Guiding Principles: We want employees who are kind, talented and committed, who live by our guiding principles and choose to work at MOBE because of these principles.

  • Care about people. We only succeed in our mission because we take good care of our own with the same energy, empathy and expertise we bring to the MOBE program. We honor who people are at work and outside of work.
  • Attitude counts. Our people believe in a friendly, human approach to helping people with their health and enjoy a culture built on trust, positivity, and well-being.
  • Do good together. As a mission-based organization, we need people who like to collaborate and are energized by doing good things.
  • Believe in the power of human potential. We need people who want opportunities for personal growth and believe in making a difference in the health care space, person by person.
  • Embrace new ideas. As a high-growth organization, we need people who have the energy and flexibility to innovate and evolve with our program.
  • Apply learnings. We learn by doing, and we’re going to get better at helping people by being able to anticipate their needs. We need people who embrace continuous improvement and are dedicated to delivering results.
  • Be relentless in the pursuit of awesome. MOBE offers a unique opportunity to help others lead more fulfilling, enjoyable lives. We need people who are ready to embrace this mission.
Full-Time/Part-Time Full-Time  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Location Minneapolis  

This position is currently not accepting applications.

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