Share Email Opening Title Officer, Content Marketing  Category Foundation   Req Number FOU-23-00001   Open Date 2/6/2023   Number of Openings 1   Department Foundation  Work type Temporary Full-Time  Grade None Specified  FTE 1.0  Posting Close Date 02/20/2023  Description FTE (37.5 hrs/week), 19-month parental leave contract The Officer, Content Marketing plays a key role in sharing the story of Holland Bloorview outside our walls, with donors, partners, clients, volunteers and others. Reporting to the Senior Manager, Brand and Public Engagement, the Officer, Content Marketing will have strong content marketing skills, including strategy, writing, social media, and other digital engagement, allowing them to produce and oversee content that engages and inspires in a variety of formats. The multi-faceted nature of this role requires refined organization and prioritization skills. The Officer will be a part of Holland Bloorview’s communications and public engagement (CPE) team, which is comprised of both hospital and foundation colleagues. Working in collaboration, they build brand awareness, promote disability inclusion, and engage the community to support philanthropic giving to Holland Bloorview. This role is hybrid in nature, with a combination of “work-from-home” and “on site as-needed” for in-person interviews, tours, team-building activities etc. Interested? Let's make it work. Our team members are empowered to take ownership of their schedules and workflows. Key Responsibilities: In collaboration with the Sr. Coordinator, Digital Engagement, lead the development and execution of the content marketing strategy with the goal of raising brand awareness, increasing fundraising revenue, and stewarding donors and other stakeholders Identify, research, create and edit content in a variety of formats, both print and digital, written and image-based, including: integrated marketing campaigns, web and multimedia, advertising and direct marketing campaigns, articles, annual reports, campaign reports, speeches, scripts, and/or other communications Proactively lead the content strategy for key campaigns and initiatives including Holland Bloorview’s annual anti-stigma campaign, Capes for Kids, and other important activities Define and track key performance indicators and monitor content and channel performance in order to apply a strategic lens and recommend areas for improvement, innovation, and growth Proactively seek out stories from client families and within the hospital, maximizing opportunities to amplify client voices Lead the strategy and production of the annual joint impact report in collaboration with the CPE team and Foundation Oversee website strategy for fundraising initiatives and other activities Own the content management system and story bank to ensure key messages and content are easily accessible to team members throughout the organization, and that key awareness days and emerging trends are accounted for Ensure all content adheres to client and family focused lens and that stories are told in a positive, ethical, and empowering way Write and develop innovative and compelling materials to help sell the Foundation to current and prospective donors and promote the Foundation’s cause within the hospital Ensure content follows digital best practices including SEO optimization, accessibility, etc. Act as backup to Senior Coordinator, Digital Engagement on social media community management Process invoices including coding, tracking approvals and obtaining quotes Other duties as assigned Job Requirements: Post-secondary education in marketing, communications, journalism, or a related field and 2-3 years of content marketing and fundraising experience Outstanding storytelling and writing skills Superb project management skills and experience managing the priorities of multiple stakeholders in a complex environment while maintaining a focus on the delivery of results in the form of engagement, acquisition and fundraising Demonstrated experience creating content for traditional and digital platforms, and growing social media communities Refined equity lens and ability to craft stories that are inclusive, empowering, and amplify client voices Ability to analyze and present content and social performance Strong understanding of SEO as it relates to content marketing, and experience using website CMS tools Demonstrated understanding of issues rated to disability and social justice Ability to work in teams or independently Flexibility to attend evening and weekend events as needed Proactive storyteller, high energy, creative, enthusiastic and passionate about content marketing, social media and fundraising Experience in a non-profit or multi-level organization an asset Yearly salary: $60,000 plus a percentage payout in lieu of paid vacation and other benefits. Please submit two storytelling writing samples along with your resume and cover letter. At our Foundation, you’ll have the opportunity to: Be part of something: Get to make a real difference by partnering with kids, parents and hospital staff to share their stories and help spotlight the need for disability inclusion across our country and beyond. Build your skills: Make use of internal training resources like our mentorship program, and tailor you own personal development opportunities with a $1,000/year budget. Celebrate inclusion and innovation: Be part of a welcoming and accessible workplace that prioritizes IDEA (inclusion, diversity, equity and accessibility) with two hours of required learning each month. Likewise for innovation-- our whole team pauses for two hours each month to innovate independently or across teams. About Holland Bloorview Foundation: Holland Bloorview Kids Rehabilitation Hospital Foundation is the largest foundation in Canada dedicated to supporting childhood disability inclusion, research, care and academic leadership. In partnership with the hospital, our mission is to inspire the community to help Holland Bloorview create the most meaningful and healthy futures for all children, youth and families. Thanks to generous donors, our Foundation raises over $15 million annually and creates public engagement to eliminate disability stigma. What we care about at the Holland Bloorview Foundation: Innovation We shake up old ways of doing things. We push the boundaries and create sector-leading fundraising experiences. We try, fail, and try again, only this time better. Gratitude We believe in the power of community to do good, and go out of our way to say thank you. We value the small and the large, the old and the new, and treat our community with respect and gratitude. Inclusion We value and amplify diverse voices – both in our workplace and in our work. We commit to ensuring our fundraising and communications practices are inclusive and that our vision includes all voices. Teamwork We lead with empathy, compassion, and respect. We work as a team, trusting and empowering each other to get things done, and rolling up our sleeves to help each other out when we need to. We have each other’s backs, and recognize that ultimately, we’re all working toward the same goal of creating a world of possibilities for kids with disabilities. Joy We find lightness and joy and support each other through the tough times. We share laughter, celebrate successes, and bring our whole selves to the workplace. Integrity We are thoughtful stewards of our community’s donations and our client’s stories. We live our values every day, and do the right thing, even when no one is looking.   About the Organization Holland Bloorview Kids Rehabilitation Hospital creates a world of possibility by supporting children and youth with disabilities, medical complexity, illness and injury. All of our work is guided by our strategic plan, Transformative Care, Inclusive World: Holland Bloorview 2030. The plan: https://strategicplan.hollandbloorview.ca/ To get a glimpse as to who Holland Bloorview is, we invite you to watch the Dear Everybody, This is Holland Bloorview video. Video: https://www.youtube.com/watch?v=kbp-WhflXXo&feature=youtu.be Holland Bloorview is committed to fostering a climate of inclusion, diversity, equity accessibility, and anti-racism (IDEAA). This commitment is central to, and mutually supportive of, our research excellence mandate. We welcome and respect the diversity of all members of our community and we seek to create an inclusive culture for our clients, families, research scientists, staff, participants, trainees, volunteers, trustees, and partners. To help in our journey towards fully reflecting the communities we partner with, we welcome and encourage applications from Black individuals and other racialized persons, Indigenous Peoples, women, persons with disabilities, LGBTQI2SA+ persons, and others who may contribute to further diversification of ideas within our community. Holland Bloorview is committed to fair assessment of a candidate's abilities, and consideration for diversity of thought, method, and experience, including non-traditional career paths. In accordance with the Accessibility for Ontarians with Disabilities Act, accommodation will be provided throughout the recruitment process to applicants with disabilities. Please notify us of any accommodations that you require by contacting humanresources@hollandbloorview.ca or 416-425-6220.   This position is currently not accepting applications. To search for an open position, please go to http://hollandbloorview.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles -- None found -- Follow us See who works here: