We're looking to add a Product Director to our Convivial Brands team! This is a brand new position that will be a senior leader within the Marketing Department of Convivial Brands.
The Position:
In this role, you'll lead and oversee the planning, sourcing, and product development facets of the product lifestyle, as well as ensuring quality control, continuous improvement, and innovation within each brand (Design Design and Tableau). You will focus your efforts on Design Design and Tableau main lines, with a dotted line to the product development process for custom/key accounts. You'll manage the bottom line P&L, creating unification accountability, and strong collaboration (all focused on the customer) while growing the businesses and their market share through the strategic positioning of exceptional product lines.
Principal Duties/Responsibilities:
- Leads and executes the creation, sourcing, and development of innovative products that fill the market's need.
- Enhances current line(s) to ensure the correct brand messaging is communicated through the price and product positioning.
- Develops in-depth knowledge of the wholesale division's product development process and creates processes that align to each brand's similarities, while adjusting for the small nuances per brand.
- Maintains a top line driving mentality with a bottom-line focus - partnering with Sales and Marketing to create profitable sales.
- Discovers and Creates margin thresholds and best practices processes to ensure overall margin is maintain and clear for the organization.
- Presents monthly to the Senior Leadership Team on the Product Development process and P&L responsibilities.
- Discovers and maintains a quantitative process for SKU rationalization and creates best practices for line development that's aligned with the organization's vision and goals - ensuring cashflow and margin are maintained.
- Develops and maintains key partnerships nationally and internationally to source the highest quality products at an appropriate price.
- Pioneers leading innovation with the VP of Creatives to bring about new or renewed product to the marketplace.
- Maintains budget responsibilities and works closely with the VP of Marketing/Sales and VP of Finance on best practices with Forecasting, Replenishment, and overall prudent use of capital for ROI.
- Directs Product Team, partnering closely with Business Intelligence, empowering them to drive key portions of each line and hold them accountable to execute in a timely and effective manner.
- Structures and creates the budget for each team and team member to ensure effectiveness, clarity, and efficiency.
- Leads the charge in the creation of and managing of our item card set-up in our ERP, Card Manager, and B2B eCommerce.
- Strategically develops a plan with Marketing that allows for Sales to offer Customer incentives and discounts that are baked into the price of the product offering.
- Product and price management, sourcing, production quality control, and continuous improvement - more details on this will be provided in the full job description.
- Performs other tasks as assigned.
Who Are We?
Convivial Brands began with one brand - Design Design, founded in 1987 - which strived to create create connections between people via greeting cards. Since then, we have grown, launched more categories, and challenged the limits - all with a singular focus: to turn more moments into memories through connecting people across the United States. Design Design has changed the game in how people can express their feelings through humor, sentiment, and celebration. Being a leader in the social expression industry, Design Design creates products that evoke emotion. Our specialty is paper, and we do it exceptionally well. Having a unique mix of greeting cards, stationery/gift items, gift packaging options, high-quality paper tableware, and birthday candles, we are known for creating on-trend, fun, and relevant mixtures of collections. We now have 4 brands under the Convivial Brands umbrella: Design Design, Verdant Graphics, The High Five GR, and Tableau. Verdant Graphics is our full-service printing company. The High Five GR is our premier event venue located in downtown GR, and Tableau is our home decor brand, focusing primarily on textile and tabletop. At Tableau, we have brought together uniue items and curated collections to make life better through stunning personal and home environment. Our Tableau products evoke a casual yet sophisticated energy, providing endless creative options for people which are reflective of their tastes, lifestyles and homes.
Everything we do revolves around Making Life Better - which includes creating opportunities, products, and a culture that strives to do just that. The physical products we make help people celebrate and enhance life, sometimes in small, quaint ways, and other times in big statements. From celebrating a wedding to giving a small gift of appreciation, each brand produces an end product that intends to make life friendly, lively, and jovial - ergo making life Convivial.
What Makes Us Special?
- Convivial Brands is a family-owned company based in Grand Rapids, MI. Our founder and the family are passionate about our mission to Make Life Better through connecting people to people and turning occasions into celebrations.
- We are a culture focused company, and our culture was built around our three Core Values - being trustworthy, pursuing excellence, and having a team first mindset. Those three values are what guide our day-to-day, and ensure that we're moving in the right direction the right way.
- We are an EOS company - this is our company's "operating system" and essentially a set of tools and concepts that ensures we have a clear, shared vision for the company, that we're gaining traction through ensuring accountability, and that we're building healthy teams.
- We put our team members first and strive to meet them where they are in life. That means understanding that work and personal life exist side-by-side, not separately, and working to provide our team members with the flexibility needed for balance.
- Most importantly, our team members make us special. We strive to create a workspace where our team members feel a sense of belonging and where they feel they can bring their whole, authentic selves to work every day. We believe each of our team members' individual differences, life experiences, knowledge, inventiveness, innovation, unique capabilities and talent - and the way they invest those in their work - is key to our culture, our reputation, and our success as a company. Their dedication and contributions are what make us successful.
- We offer competitive pay and benefits - 8 company-recognized holidays, a generous PTO bank, and a variety of benefits, including health, dental, vision, company-paid short-term and long-term disability and life insurance, voluntary life insurance, permanent life insurance with chronic conditions rider, critical illness and accident coverage, legal insurance, identity protection, and pet insurance.
- We offer a generous 401(k) (traditional pre-tax or ROTH) with a match. The only requirement to participate is that you be 21 years of age. The match is effective the first of the quarter after 90 days of employment. Convivial matches 100% of the first 3% of your compensation, and then 50% on the next 2% of your compensation. All amounts are fully vested immediately.
Diversity & Inclusion Statement:
Convivial Brands is committed to fostering, cultivating, and preserving a culture of diversity and inclusion. Our people are our most valuable asset. Our employees? individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent ? and the way they invest their unique identities in their work ? is a significant part of our culture, our reputation, and our achievements. We embrace and encourage our team members? differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our team members unique.
Convivial Brands? diversity initiatives apply to all parts of the employment experience, including but not limited to our practices and policies on recruitment and selection; compensation and benefits; professional development and training; promotions; transfers; social and recreational programs; layoffs; terminations; and the ongoing development of a work environment built on the premise of gender and diversity equity that encourages and enforces:
- Respectful communication and cooperation between all team members.
- Teamwork and employee participation, permitting the representation of all groups and employee perspectives.
- Work/life balance through flexible work schedules to accommodate employees? varying needs.
- Employer and employee contributions to the communities we serve to promote a greater understanding and respect for diversity.
All Convivial Brands team members have a responsibility to treat others with dignity and respect at all times. As part of that commitment, all team members are expected to conduct themselves in a way that promotes diversity and inclusion during work, at work-related functions, and at all other company-sponsored and participative events. We are proud to be an equal opportunity employer and are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures and during employment.
Hiring Insights
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It is our policy to offer equal opportunity to all, based upon individual merit and without
regard to race, creed, color, age, sex, religion, national origin, citizenship, marital status,
height, weight, genetic information (regarding employee or family), family medical history,
Vietnam Era Veterans Status or physical or mental disability (provided that the disability -
with or without a reasonable accommodation - would not interfere with your ability to
perform the essential functions of the position applied for or constitute a safety hazard), to the
extent required by law.
We do not condone harassment relating to a person's race, color, religion, sex, national origin,
citizenship, height, weight, genetic information, age, or physical or mental disability. We
prohibit the use, distribution, sale, or possession of drugs, and controlled substances while at
work. We prohibit reporting to work under the influence of alcoholic beverages, drugs, or
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