POSITION SUMMARY: Develop, implement, and execute strategic marketing plans for the department of Venues Parks & Arts. Oversee social media marketing and content creation for the department.
$60,000 annually
SUPERVISION EXERCISED: Responsible for overseeing interns as assigned.
ESSENTIAL DUTIES AND RESPONSIBILITIES: • Serves as the marketing resource for assigned departmental divisions within Venues Parks& Arts. • Provides for assigned division's brand experience: strategy, messaging, design, communications, e-media presence, etc. • Works with division to develop and execute innovative marketing campaigns to effectively build brand awareness and increase reach; develops actionable initiatives to surprise and delight customers. • Works with division to empower employees to message & maintain brand consistency. • Develops, implements, and maintains an overall marketing plan for the division. • Alongside Division Director, develops and maintains operating budgets for marketing unit. • Continually assesses market trends, competitive references, and consumer preferences to provide comprehensive knowledge base for strategic planning. • Develops user profiles and target markets for programming and services. • Compiles and monitors metrics for marketing purposes and creates reports as necessary • Responsible for content creation and distribution of all traditional print and electronic marketing materials for assigned division • Serves as marketing resource to other VPA marketing managers, City of South Bend, and various external VPA partners. • Maintain department social media calendar • Create content for VPA social media channels and collaborate with other marketing managers to provide content for social media
NON-ESSENTIAL/MARGINAL FUNCTIONS: Assume additional responsibilities as requested.
EDUCATION / QUALIFICATIONS: 2 • Bachelor Degree in Marketing, Design, Communications, E-Media, Business, or Related Field. • Previous experience in marketing or design.
KNOWLEDGE AND ABILITIES: • Working knowledge of local government a plus. • Working knowledge of Adobe Creative Suite: Illustrator; InDesign; Photoshop • Working knowledge of web site administrative functions and content management systems • Ability to review and negotiate contracts • Ability to communicate with supervisors, peers, or subordinates, providing information by telephone, in written form, e-mail, or in person. • Ability to organize, plan, and prioritize work, developing specific goals and plans to accomplish work. • Ability to coordinate the work and activities of others — Getting members of a group to work together to accomplish tasks.
CERTIFICATES, LICENSE, REGISTRATION: • Valid Driver’s License • CPR/AED Certified
EQUIPMENT: Computer, smart phone, telephone, copier, facsimile machine and calculator.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and walk, and talk or hear. The employee is occasionally required to walk; use hands to fingers, handle or feel objects, tools or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required in this job include vision and the ability to adjust focus.
WORK ENVIRONMENT: Work is performed in an open, creative office space that fosters collaboration, promotes innovation and allows efficient exchanges of information. Work space will consist of open offices and meeting spaces that encourage interaction and group work
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South Bend is the economic, educational, media, and cultural hub of a multi-county region spanning the Michigan-Indiana border. It's the fourth-largest city in Indiana with over 100,000 residents. South Bend's flourishing collegiate community and burgeoning tech industry have built upon the foundation of the city's industrial past to create a vibrant present and a promising future. The city's 14 institutions of higher learning, including the internationally renowned University of Notre Dame, infuse South Bend with creative energy in the arts, business, and technology. Combined with recent economic growth, strong neighborhoods, an affordable cost of living, exciting recreational opportunities, and thriving arts venues make South Bend a fabulous place to live, work, and, play.
***AmeriCorps, Peace Corps, and other national service alumni who meet the required qualifications are encouraged to apply.*** |
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