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Retail Store Manager 

About the Organization 2ND ADVENTURE GROUP (2AG) - Brownells, Crow Shooting Supply,, Big Springs

At 2nd Adventure Group, we Empower the Spirit of Independence and Adventure. Our passion is connecting gunsmiths, firearm enthusiasts, collectors, hunters, competitors, and protectors with products that outfit and enhance their spirit of independence and adventure.

2AG brands are aligned to empower people to be inspired, educated, and outfitted for a lifetime of enjoying outdoor experiences and adventures. We believe the spirit of independence and adventure is a mindset - in the office, on the range, in the field or with your family. It is the foundation - and reason - for everything we do. Our companies include:

• BROWNELLS - the preeminent all-things-firearms company in the world. Founded in 1939 in Montezuma, IA, Brownells' storied history of connecting firearm and firearm accessory manufacturers with freedom-loving customers is unrivaled.
• CROW SHOOTING SUPPLY - our national wholesale distributor of firearms, ammunition reloading components and shooting accessories. We proudly serve retail gun shops, major sporting goods stores, gun clubs, shooting ranges and government agencies.
• AR15.COM - the world's largest online firearm community, proud to be the gathering place for firearm enthusiasts of all types.
• BIG SPRINGS SHOOTING COMPLEX - our premier shooting/hunting facility for law enforcement agencies, shooting clubs/camps, youth groups, private citizens, and 2AG EMPLOYEES!

• R.I.C.H. (Respect, Integrity, Courage, Honesty)
• Power of the Platform (collectively leveraging our unique brands)
• Purpose Driven Performance
• Relentless Creativity & Innovation

Put simply, our adventure is fun! If working in a fast-paced, hobby-based business where growth and exploring new frontiers every day excites you, then WE WANT YOU!  
Division Brownells  
Full-Time/Part-Time Full-Time  

Adventure Summary

Founded in 1939, Brownells has remained an industry leader passionate about adventure, focused on inspiring, educating, and outfitting people for a lifetime of enjoying outdoor experiences. If you share that adventurous mindset and passion for creating a world-class customer experience…APPLY NOW and JOIN our retail team here at Brownells!

As Retail Store Manager, you will be the face of Brownells. With a relentless focus on customer experience, the ideal candidate will use creativity and innovation to push the boundaries of what our retail experience can become. We are also looking for a servant leader who enjoys coaching and guiding each team member on their growth path. This key leadership role will be accountable for the business strategy, customer engagement, daily operations, people management, and merchandising of the Brownells retail store.


Benefits You Will Enjoy

  • Competitive Salary
  • Generous Paid Time Off
  • Health, Dental, and Vision packages to fit your needs
  • Additional voluntary supplemental insurance plans
  • Fully-vested 401(k) company match
  • Tuition Assistance Program
  • Career Pathing Program
  • “At cost” employee discount
  • Full range access at our Big Springs Shooting Complex
  • Opportunity to work alongside people who are passionate about adventure and the outdoors!


What You Will Do

Main Duties & Responsibilities

  • Develop and strengthen retail store environment maintaining focus on creating a world-class customer experience
  • Lead, attract, grow and retain a highly motivated team in a customer-centric environment, ensuring team works together to create positive work environment, and that they are trained and equipped to optimize sales and maximize customer engagement/experience
  • Lead performance management, improvement, and recognition efforts
  • Model and direct customer service and selling behaviors to strengthen internal and external customer relationships and brand loyalty
  • Develop strategies to improve sales performance through the understanding of business trends and consumer behaviors
  • Develop and manage execution of the store business plan, driving results and maximizing business opportunities
  • Lead innovative project offering turnkey solution to entrepreneurs wishing to open a gun shop, key elements to include: point of sale, compliance, sales training, merchandising, and layout
  • Develop and guide efforts to strengthen relationships with pro 2nd Amendment organizations and agencies
  • Maintain accountability for total store and individual sales goals, as well as the recording of sales figures
  • Establish and oversee plans, budgets, and variable cost for store
  • Identify opportunities and develop long-term merchandising strategies
  • Lead development of Retail Customer Engagement Survey strategy to meet the organizational and store goals in partnership with the management team
  • Ensure safety and compliance with all government policies and regulations


What You Will Need

Education & Experience

  • High school diploma, GED, or equivalent required
  • Bachelor's degree in business or related field highly preferred
  • At least 7 years of retail experience – firearms/outdoor industry highly preferred
  • At least 4 years of store management experience
  • Experience with retail operations, budgeting, planning, customer service, and sales
  • Experience leading the delivery of a high level of customer service


Knowledge & Skills

  • Extensive product knowledge specific to the firearms and outdoor industry highly preferred
  • Knowledge of government regulatory compliance related to firearms industry
  • Ability to develop and lead high-performing teams with respect, integrity, courage, and honesty
  • Ability to effectively resolve conflicts with both internal and external customers
  • Ability to coach and develop team members to be the best versions of themselves
  • Exemplary written and verbal communication skills
  • Performance management skills
  • Exceptional organizational skills and attention to detail
  • Ability to stand/walk for 8 to 10-hour days


Physical Demands

Medium work. Medium work involves lifting no more than 50 pounds at a time, with frequent lifting or carrying of objects weighing up to 25 pounds.


Physical Hazards – Health and Safety Concerns

  • General office environments
  • Ergonomics


Where You’ll Be Located

Grinnell, Iowa


Live Your Adventure!

Brownells is a subsidiary of 2nd Adventure Group. At 2nd Adventure Group, our mission is to provide a platform to connect people with their passions. Our brands are aligned to empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure. Our sister companies include: Crow Shooting Supply, Sinclair International,, and Big Springs Shooting Complex.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.


EOE Statement Brownells, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, creed, color, religion, national origin, physical or mental disability, protected veteran status, age, genetic information, marital status, pregnancy, sexual orientation, gender identity or any other characteristic or status protected by law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.  

This position is currently not accepting applications.

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