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Digital Marketing Lead 

Category Marketing  

At Blue, we discover pathways to realize your possibilities. Under the direction of the VP of Marketing, the Digital Marketing Lead will be accountable to own, pilot, lead, integrate, and execute all Website and Digital initiatives. This individual will collaborate with various partners across the credit union to deliver an optimized website experience (content, navigation, videos, podcasts, etc.) as part of the digital strategy. The individual will work with the VP of Marketing and other business partners to formulate an overall best-in-class digital strategy and manage flawless and timely execution of all digital strategic objectives, keeping the web site relevant and error-free 24/7.

This individual is responsible for driving strategies/changes that result in qualified traffic to Blue’s website and social media platforms, leading to an increase in the company’s overall e-commerce sales while maintaining exceptional member satisfaction. This thought leader will establish a report card and a process for performance/KPI tracking for Blue’s site and across all digital functions. This position stays abreast of current digital trends and acts as the digital expert, for aligning us with globally recognized brands and ensuring Blue has a world-class website.

This position also focuses on:

  • Maintain and optimize SEO-ready website content through the Credit Union’s official website Content Management System. Assist in online messaging for promotions and communication as needed and provide HTML and CSS coding assistance as needed.

  • Develop, proof and deploy paid online search content for the purpose of promoting the Credit Union's marketing and brand promotions. Provide recommendations and monitor online ad budgets.

  • Maintain and develop content for the Credit Union’s online knowledge base software while working across different departments to ensure content is relevant, accurate and usable to all employees and members.

  • While working with other marketing team members, create, proof and deploy paid social media content for the purpose of advertising marketing and Credit Union promotions. Ensure ads meet quality control set by social media networks and make recommendations on ad spends and social media budgets.
  • Through analytic reporting, monitor and optimize digital channel through advanced reporting and segmentations of digital marketing tactics. Package strategic and analytical insights into clear, concise and “executive-ready” presentations.
  • Monitor digital trends relevant to Credit Unions and Banking, and assess threats/opportunities. Communicate findings to department management and to the broader organization.

  • Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control. As well as online/digital applicable laws and regulations.

Full Time Position

Compensation Range: $47,446 - $71,169

For more information about the Blue culture, please check out these links for a glimpse at the culture we strive to exceed for our employees and members!:Culture BluePrint and Working at Blue!

Position Requirements

EXPERIENCE: Five years to eight years of similar or related experience.

EDUCATION/CERTIFICATIONS/LICENSES: A college degree. Preferred marketing, digital, creative or communications degree.

INTERPERSONAL SKILLS: The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust. Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.

OTHER SKILLS: Expertise managing all core functions in digital marketing, including SEO, SEM, display, website optimization, and paid search (PPC). Proficiency in Google Analytics. Excellent mastery of Microsoft Word, Microsoft Excel and Microsoft Outlook and Power Point required. Excellent written and oral communication skills, including strong interpersonal and presentation skills. Experience in managing vendors and clients (both internal or external), agencies, and other partners.

Full-Time/Part-Time Full-Time  
Compensation $47,446 - $71,169  
Bondability Employment at Blue Federal Credit Union is contingent upon successful bondability.  
Job Site Location Blue World Headquarters - Cheyenne, Wyoming  
Position Digital Marketing Lead  
Number of Openings 1  
Open Date 11/25/2022  
Location Cheyenne, WY - Blue World Headquarters  
About the Organization Our mission is 'We discover pathways to realize your possibilities.' Our employees uphold this mission by utilizing our values as stepping stones to sustain our amazing culture. Those values are Boundless Optimism, Unwavering Confidence, Uniquely Us, and Over the Top. Thank you for showing an interest in Blue Federal Credit Union!  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

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