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Community Health Services and Marketing Director 

Category Administration  

Job Summary: Responsible for the development and implementation of business and marketing plans for the facility. Establishes strategic marketing plans to achieve the facility's objectives. Develops and manages the marketing department's operating budget.


Develops and implements comprehensive marketing plans and programs for the facility's long- and short-term goals.

Develop, implement, monitor, and report monthly progress on established programs to tackle social determinants of health to achieve justice, equity, diversity, and inclusion

Research, monitors, and analyzes financial, technological and demographic factors to capitalize on market opportunities.

Oversees the advertising and promoting of the marketing plan/programs.

Develops and improves funder relationships to establish new revenue streams to sustain and expand Community Health Services programs

Develops and implements the annual marketing plan for the facility.

Develops marketing plans for assigned programs, which includes market analysis and financial feasibility studies.

Develops and maintains relationships with other providers, community-based organizations, and elected officials to maintain a support network with respect to professional development, funding, and policy issues

Assists the various departments of the facility with new business and marketing plans.

Directs, oversees, and implements strategic planning for all Community Health Programs

Continuously monitors the effectiveness of new and existing marketing plans.

Oversees and conducts continuous quality assurance and improvement processes for all Community Health Service programs

Represents the facility with business leaders, physicians, the community, and the media.

Demonstrates excellent interpersonal skills within the facility and with the public.

Promote CSVS's reputation for positive community impact through engagement opportunities such as guest speaking/training, volunteering, and/or engaging in community events.

Communicates appropriately and clearly to the CEO, Board of Directors and the marketing staff.

Serves as a liaison between outside promotional agencies, the CEO and the Board of Directors.

Consults other departments, as appropriate, to collaborate regarding marketing and business plans.

Demonstrates the ability to be flexible, organized and function under stressful conditions.

Supports and maintains a culture of safety and quality.

Position Requirements

Regulatory Requirements:

  • Bachelor of Science Degree in Marketing, MBA in Marketing preferred.
  • A minimum of five (5) years’ experience in healthcare and/or medical industry is required.

Language Skills:

  • Ability to effectively communicate in English, both verbally and in writing.
  • Excellent presentation skills.
  • Additional languages preferred.


  • Excellent skills needed in forecasting, market-based planning, market research techniques and marketing communication.
  • Excellent interpersonal skills.
  • Public relations experience.
  • Basic computer knowledge.

Physical Demands:

  • For physical demands of position, including vision, hearing, repetitive motion and environment, see following description.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position without compromising patient care.

Full-Time/Part-Time Full-Time  
Shift Days  
Position Community Health Services and Marketing Director  
Exempt/Non-Exempt Non-Exempt  
Hiring Manager(s) Kelly Bennett  
Open Date 11/23/2022  
Location CSVS - Administration  
About the Organization Clinica de Salud del Valle de Salinas (CSVS)

We are dedicated to providing quality, comprehensive healthcare to men, women, and children, with an emphasis on farm worker families and the agricultural community in the Salinas Valley.

Through our Federally Qualified Health Center (FQHC) outpatient clinics, CSVS continues to expand access to our medical and dental services by:

• Providing excellent care

• Addressing our patient's needs

• Maintaining a sliding fee scale

• Establishing clinics and delivering services in areas with the most need

Therefore, with efficient resource management and aggressive efforts in seeking outside funding, CSVS is committed to maintaining financial stability so that our patients and employees can benefit from our success and focused on recruiting personnel who will promote and advocate the goals and philosophies of CSVS.

The CSVS Commitment: With our twelve CSVS clinics located throughout Monterey County, together with our CSVS mobile clinic, providing dental and medical care to targeted segments of the community, the commitment to our patients, our employees and the community will continue to be based on quality service and access to healthcare to all.

For more information on CSVS call the Human Resources Department at (831) 757-8689 or visit the CSVS website at

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

To search for an open position, please go to


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