Share Email Opening Title Senior Strategic Marketing Specialist  About the Organization YWCA Minneapolis is a nonprofit organization founded in 1891 as a member of YWCA USA, the oldest and largest multicultural organization in the world. The mission of YWCA Minneapolis is eliminating racism, empowering women and girls, and promoting peace, justice, freedom and dignity for all. Our vision is to be the most trusted and effective change agent in the journey to eliminate racism and sexism in our community. We are a trusted social justice organization with a 130+ year history of advocacy for women and children. More than 30,000 people in our community are served every year by YWCA Minneapolis, through award-winning programs, classes, and workshops. YWCA Minneapolis strives every day for: • Race and gender equity • Economic independence for women • Respect for diverse cultures • Children and youth who thrive • A community that is vibrant and healthy   Category Sales and Marketing   Description JOB SUMMARY: The Senior Strategic Marketing Specialist position is responsible for the development and implementation of marketing, communications and public relations plans to raise the visibility of YWCA Minneapolis’ mission and programs.  The position serves an integral role in creating and delivering information externally and internally, and establishing positive associations with the public and mass media on behalf of YWCA Minneapolis.  This position collaborates with the Vice President of Marketing and Communications, the Marketing team, department liaisons and external partners to develop integrated marketing solutions to achieve business goals and objectives. ESSENTIAL FUNCTIONS: Strategy Development Develop and facilitate strategic marketing and communications plans Work with Marketing Team to develop and plan key annual marketing-led initiatives Contribute to the process for metrics, analytics and evaluation review across the department Serve as business unit liaison/lead business unit meetings as assigned Marketing and Communications Understand and interpret YWCA’s mission and key messages to external and internal audiences Assist in the planning, development and implementation of strategic and tactical external and internal marketing and communications plans Collaborate with the Marketing team to write and present ideas, information and design in concise, creative, compelling and persuasive ways to multiple audiences Develop and edit copy Lead marketing and communications review and approval process, assuring quality assurance and brand identity standards are met Responsible for planning editorial calendars and working cross-functionally to develop and execute mission-focused external and internal communications, including blog stories, enewsletters, key print publications, digital/social media, other Leverage mission-aligned topical issues to increase visibility and audience engagement Understand and respond strategically to changing needs of audiences using appropriate forms and channels of communications, including print, e-communications, digital/social media, video, direct mail, promotions, etc. Stay abreast of marketing and communications trends; identify and implement process efficiencies and project management tools Project management and communications to support core marketing partnerships, initiatives, external partners Build and maintain relationships with outside vendors; manage vendor invoices for approval and timely payment Public Relations Lead development and implementation of effective public relations plan Responsible for media relations and proactively creates and maintains positive relationships with the public and mass media Controls information output and handles incoming requests for information from media outlets Prepares, sends press releases to print and broadcast media outlets Supports crisis communications/preparedness plans Defines and tracks key performance indicators, measurements Promote team collaboration and communication RELATIONSHIPS: This position reports to the Vice President of Marketing and Communications. Critical relationships include the Marketing team, department marketing liaisons, internal and external stakeholders.   Position Requirements QUALIFICATIONS: Must possess a Bachelor’s degree in Marketing, Communications, Public Relations or related field Minimum seven years of experience, specializing in developing and implementing strategic consumer, nonprofit, or related marketing and communications campaigns to amplify brand voice Excellent communications skills, including AP style copy writing and editing Demonstrated ability to develop and execute effective multimedia vehicles to engage and motivate audiences across offline and digital channels Knowledge of graphic communications, advertising, campaigns, social media Proven abilities in strategy creation and problem-solving Knowledge, experience with digital image sizing, website content management systems, email newsletter platforms Proactively manage complex projects with tight deadlines and multiple inputs Creativity, ability to think outside of the box Detail and results-oriented PHYSICAL DEMANDS: Must be able to work on a computer for extended periods of time Occasionally lift and/or carry up to 40 pounds Travel to various YWCA Minneapolis sites and community events as needed ADDITIONAL NOTES: This job description represents the major functions but is not intended to be all-inclusive.  I have read and understand the expectations and responsibilities of this job and can perform the essential functions and physical demands as described.   Full-Time/Part-Time Full-Time   Salary $60,000 - $65,000   Number of Openings 1   Exempt/Non-Exempt Exempt   Location Downtown YWCA Minneapolis   EOE Statement YWCA Minneapolis is an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.   HoursPerWk None Specified  This position is currently not accepting applications. To search for an open position, please go to http://YWCAMinneapolis.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles Custodian in Minneapolis, Minnesota Posted on: 4/16/2024 [Apply Now] Youth Fitness Associate in Minneapolis, Minnesota Posted on: 3/20/2024 [Apply Now] Accountant in Minneapolis, Minnesota Posted on: 4/16/2024 [Apply Now] Youth Counselor Strong Fast Fit in Minneapolis, Minnesota Posted on: 3/29/2024 [Apply Now] Youth Counselor - Beacons at Hmong International School in Minneapolis, Minnesota Posted on: 3/29/2024 [Apply Now] Follow us See who works here:

 

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