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Title

Senior Strategic Marketing Specialist 

About the Organization YWCA Minneapolis is a nonprofit organization founded in 1891 as a member of YWCA USA, the oldest and largest multicultural organization in the world.

The mission of YWCA Minneapolis is eliminating racism, empowering women and girls, and promoting peace, justice, freedom and dignity for all. Our vision is to be the most trusted and effective change agent in the journey to eliminate racism and sexism in our community.

We are a trusted social justice organization with a 130+ year history of advocacy for women and children. More than 30,000 people in our community are served every year by YWCA Minneapolis, through award-winning programs, classes, and workshops.

YWCA Minneapolis strives every day for:
• Race and gender equity
• Economic independence for women
• Respect for diverse cultures
• Children and youth who thrive
• A community that is vibrant and healthy

 
Category Sales and Marketing  
Description

JOB SUMMARY:

The Senior Strategic Marketing Specialist position is responsible for the development and implementation of marketing, communications and public relations plans to raise the visibility of YWCA Minneapolis’ mission and programs.  The position serves an integral role in creating and delivering information externally and internally, and establishing positive associations with the public and mass media on behalf of YWCA Minneapolis.  This position collaborates with the Vice President of Marketing and Communications, the Marketing team, department liaisons and external partners to develop integrated marketing solutions to achieve business goals and objectives.

ESSENTIAL FUNCTIONS:

Strategy Development

Develop and facilitate strategic marketing and communications plans

Work with Marketing Team to develop and plan key annual marketing-led initiatives

Contribute to the process for metrics, analytics and evaluation review across the department

Serve as business unit liaison/lead business unit meetings as assigned

Marketing and Communications

Understand and interpret YWCA’s mission and key messages to external and internal audiences

Assist in the planning, development and implementation of strategic and tactical external and internal marketing and communications plans

Collaborate with the Marketing team to write and present ideas, information and design in concise, creative, compelling and persuasive ways to multiple audiences

Develop and edit copy

Lead marketing and communications review and approval process, assuring quality assurance and brand identity standards are met

Responsible for planning editorial calendars and working cross-functionally to develop and execute mission-focused external and internal communications, including blog stories, enewsletters, key print publications, digital/social media, other

Leverage mission-aligned topical issues to increase visibility and audience engagement

Understand and respond strategically to changing needs of audiences using appropriate forms and channels of communications, including print, e-communications, digital/social media, video, direct mail, promotions, etc.

Stay abreast of marketing and communications trends; identify and implement process efficiencies and project management tools

Project management and communications to support core marketing partnerships, initiatives, external partners

Build and maintain relationships with outside vendors; manage vendor invoices for approval and timely payment

Public Relations

Lead development and implementation of effective public relations plan

Responsible for media relations and proactively creates and maintains positive relationships with the public and mass media

Controls information output and handles incoming requests for information from media outlets

Prepares, sends press releases to print and broadcast media outlets

Supports crisis communications/preparedness plans

Defines and tracks key performance indicators, measurements

Promote team collaboration and communication

RELATIONSHIPS:

This position reports to the Vice President of Marketing and Communications. Critical relationships include the Marketing team, department marketing liaisons, internal and external stakeholders.

 
Position Requirements

QUALIFICATIONS:

Must possess a Bachelor’s degree in Marketing, Communications, Public Relations or related field

Minimum seven years of experience, specializing in developing and implementing strategic consumer, nonprofit, or related marketing and communications campaigns to amplify brand voice

Excellent communications skills, including AP style copy writing and editing

Demonstrated ability to develop and execute effective multimedia vehicles to engage and motivate audiences across offline and digital channels

Knowledge of graphic communications, advertising, campaigns, social media

Proven abilities in strategy creation and problem-solving

Knowledge, experience with digital image sizing, website content management systems, email newsletter platforms

Proactively manage complex projects with tight deadlines and multiple inputs

Creativity, ability to think outside of the box

Detail and results-oriented

PHYSICAL DEMANDS:

Must be able to work on a computer for extended periods of time

Occasionally lift and/or carry up to 40 pounds

Travel to various YWCA Minneapolis sites and community events as needed

ADDITIONAL NOTES: This job description represents the major functions but is not intended to be all-inclusive. 

I have read and understand the expectations and responsibilities of this job and can perform the essential functions and physical demands as described.

 
Full-Time/Part-Time Full-Time  
Salary $60,000 - $65,000  
Number of Openings 1  
Exempt/Non-Exempt Exempt  
Location Downtown YWCA Minneapolis  
EOE Statement YWCA Minneapolis is an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  
HoursPerWk None Specified 

This position is currently accepting applications.

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