Share Email Opening Title Email Marketing Manager  About the Organization DMW is the preeminent Medicare marketing agency. We are an award-winning, full-service direct response agency with 40 years' experience in omnichannel marketing. Clients rely on us for successful response marketing strategies and breakthrough creative driven by data insight. Our team is focused on Core Values - Connected, Inquisitive, Accountable, Authentic - that motivate us to do great work and Inspire Direct Results.   Description ***Hybrid Work Environment***   Our Opportunity DMW is a growing full-service direct response advertising agency seeking an Email Marketing Manager to help drive success for our current clients and support new business efforts! As Email Marketing Manager, you will work cross-functionally throughout the organization to help lead strategy and execution of email marketing programs for agency clients. Working alongside the VP, Integrated Marketing, you will build out email marketing strategies and execute campaigns that run in conjunction with other marketing and media related efforts.   What You'll Be Doing Manage day-to-day email marketing efforts across a wide array of email service providers (ESPs), customer relationship management (CRM) and/or marketing automation technologies Develop innovative email and/or CRM strategies based on our clients key marketing objectives (acquisition, engagement, retention and win back) Ensure proper attribution for all email campaigns via analytics and management tools including Google Analytics, phone call tracking, third party ESP/CRM analytics platforms, etc. Prepare and present campaign reports from email/CRM analytics tools and present to clients Develop A/B testing and email segmentation strategies to optimize all campaigns for agency clients Collaborate with internal departments including account services, creative services, and web development to complete projects including helping to develop creative briefs, collaborating on creative production, distribution and building segmentation plans and/or lead scoring as needed Update teams on best practices in email marketing, CRM and marketing automation, new industry developments, and general industry education Contribute and participate in business develop activities such as RFPs, capabilities decks, and pitches to grow digital billings Limited travel required as needed Assumes additional responsibilities as required     Position Requirements What We're Looking For Bachelor’s degree from a four-year college or university; marketing or other job-related concentration preferred. 3+ years email marketing experience, agency experience strongly desired Insurance, healthcare, financial services or other related industry vertical experience desired. Industry certifications in email marketing, CRM and analytics a plus Experience with: Leading ESPs (Campaign Monitor, ActiveCampaign, MailChimp, etc.) Leading CRM platforms (SalesForce, HubSpot, SugarCRM, etc.) Marketing automation technologies (SFMC+Pardot/ExactTarget, Adobe/Marketo, Oracle/Eloqua, HubSpot, etc.) Segmentation and lead scoring efforts via marketing automation platforms preferred Deliverability testing (Litmus) and 508 compliance SMS/MMS campaigns a plus Working knowledge of: Email marketing regulations (CAN-SPAM, CCPA, CASL, etc.) HTML and CSS development to make minor updates to creative if needed Strong quantitative analytical skills – ability to pull analytic data from ESPs, CRMs and Google Analytics Strong written and verbal communications skills.   Get hired and you’ll get all this: Comprehensive Employee Benefits Package 401K Plan Annual Employee Bonus Program Competitive Paid Time Off (PTO) & Company-Paid Holidays Tuition Reimbursement Employee Referral Bonus Program Free shuttle to and from Paoli train station providing access to Septa’s Paoli/Thorndale Line     EOE DMW is not accepting unsolicited assistance from any search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by any search firms to any employee at DMW via-email, the Internet or directly in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of DMW. No fee will be paid in the event any candidate is hired by DMW as a result of a referral or through other means provided by any search firm.       Category Digital Services   Location DMW Direct - Chesterbrook   Full-Time/Part-Time Full-Time   This position is currently not accepting applications. To search for an open position, please go to http://DMWDirect.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category Digital Media Specialist in Chesterbrook, PA Posted on: 10/25/2023 [Apply Now] Other Jobs Within 60 Miles Freelancer - Art, Copy, Proofreading, Print Production in Chesterbrook, PA Posted on: 10/15/2021 [Apply Now] Digital Media Specialist in Chesterbrook, PA Posted on: 10/25/2023 [Apply Now] Follow us

 

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