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Chief Marketing Officer 

About the Organization 2ND ADVENTURE GROUP (2AG) - Brownells, Crow Shooting Supply,, Big Springs

At 2nd Adventure Group, we Empower the Spirit of Independence and Adventure. Our passion is connecting gunsmiths, firearm enthusiasts, collectors, hunters, competitors, and protectors with products that outfit and enhance their spirit of independence and adventure.

2AG brands are aligned to empower people to be inspired, educated, and outfitted for a lifetime of enjoying outdoor experiences and adventures. We believe the spirit of independence and adventure is a mindset - in the office, on the range, in the field or with your family. It is the foundation - and reason - for everything we do. Our companies include:

• BROWNELLS - the preeminent all-things-firearms company in the world. Founded in 1939 in Montezuma, IA, Brownells' storied history of connecting firearm and firearm accessory manufacturers with freedom-loving customers is unrivaled.
• CROW SHOOTING SUPPLY - our national wholesale distributor of firearms, ammunition reloading components and shooting accessories. We proudly serve retail gun shops, major sporting goods stores, gun clubs, shooting ranges and government agencies.
• AR15.COM - the world's largest online firearm community, proud to be the gathering place for firearm enthusiasts of all types.
• BIG SPRINGS SHOOTING COMPLEX - our premier shooting/hunting facility for law enforcement agencies, shooting clubs/camps, youth groups, private citizens, and 2AG EMPLOYEES!

• R.I.C.H. (Respect, Integrity, Courage, Honesty)
• Power of the Platform (collectively leveraging our unique brands)
• Purpose Driven Performance
• Relentless Creativity & Innovation

Put simply, our adventure is fun! If working in a fast-paced, hobby-based business where growth and exploring new frontiers every day excites you, then WE WANT YOU!  
Division Brownells  
Full-Time/Part-Time Full-Time  

Adventure Summary

Founded in 1939, Brownells has remained an industry leader passionate about adventure, and about inspiring, educating, and outfitting people for a lifetime of enjoying outdoor experiences. If you share a thirst for adventure, creating value for discerning customers, and inspiring engagement in traditional rugged outdoor sportsJOIN our executive team in a family-owned, growth-minded business just outside the Des Moines metro areaand APPLY NOW!

Reporting to the CEO, our Chief Marketing Officer will lead four incredible teams Marketing, Merchandising, Sales, and eCommerce all toward a unified goal of understanding our differentiator, our customer, and ultimately our Customer Lifetime Value growth strategies. The ideal CMO is a servant leader who fosters a culture of community, creativity, and courage, guiding teams in experimenting and testing assumptions, shifting approaches, and driving an innovative/growth mindset.

Core Ownerships with Key Qualifications

Profitable Revenue Generation

  • Experienced strategist and enterprise thinker with demonstrated success developing multi-channel go-to-market strategies that drive customer lifetime value and opportunities for top-line revenue with profitable gross margin
  • Demonstrated forward thinking around consumer trends and behaviors, with experience developing sophisticated and highly segmented campaigns that drive measurable results and lead generation
  • Direct experience growing market share in a multi-brand, multi-channel organization

Data-driven Digital Marketing Experience

  • Direct experience developing agile business strategies via consumer insights to include customer behavioral economics data, consumer wants and needs, LTV, and customer retention
  • Demonstrated digital and social media marketing experience, including developing a loyalty program and social media platform strategy
  • Fluency in customer-centric measures and metrics (both qualitative and quantitative) that align with our customer journey, as well as experience utilizing them for funnel optimization and marketing operations
  • Demonstrated experience in connecting consumer insights and technology through a personalized consumer engagement
  • Proven record of establishing and amplifying brand positioning, development, and awareness


  • Demonstrated servant leadership mindset with the ability to attract, grow and retain a highly motivated and talented team in a purpose-driven, performance-based, and results-driven organization
  • Direct experience managing and growing a high-performing sales and marketing team in a multi-brand, multi-channel setting
  • Proven record of effectively driving a teams dynamic roadmap to align with the companys vision, mission, and overall strategic direction

Success Metrics

  • Growing Customer Lifetime Value
  • Customer Engagement and Loyalty (NPS)
  • Customer Retention

What You Will Need

Education & Experience

  • Bachelors degree in business, marketing, communications, or related field
  • MBA, or master's degree in marketing or related field, highly preferred
  • Minimum 8 years' proven experience leading a strategic multi-brand, multi-channel marketing function

Additional Knowledge & Skills

  • Exposure to Rugged Outdoors Premium Brands
  • Excellent analytical, problem-solving, and leadership skills
  • Creative and entrepreneurial spirit
  • Exceptional knowledge of marketing techniques and platforms

Benefits You Will Enjoy

  • Competitive Salary/Bonus Structure
  • Generous Paid Time Off
  • Health, Dental, and Vision packages to fit your needs
  • Additional voluntary supplemental insurance plans
  • Fully-vested 401(k) company match
  • Tuition Assistance Program
  • Career Pathing Program
  • At cost employee discount
  • Full range access at our Big Springs Shooting Complex
  • Opportunity to work alongside people who are passionate about adventure and the outdoors!

Where Youll Be Located

Grinnell, Iowa

Physical Demands

Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally, and other sedentary criteria are met.

Physical Hazards Health and Safety Concerns

  • General office environments
  • Ergonomics

Live Your Adventure!

Brownells is a subsidiary of 2nd Adventure Group. At 2nd Adventure Group, our mission is to provide a platform to connect people with their passions. Our brands are aligned to empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure. Our sister companies include: Crow Shooting Supply, Sinclair International,, W.L. Baumler Co. and Big Springs Shooting Complex.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

EOE Statement Brownells, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, creed, color, religion, national origin, physical or mental disability, protected veteran status, age, genetic information, marital status, pregnancy, sexual orientation, gender identity or any other characteristic or status protected by law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.  

This position is currently not accepting applications.

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