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Title

Email Specialist  

Description

The Academy Museum of Motion Pictures furthers the understanding, celebration, and preservation of cinema through inclusive and accessible exhibitions, screenings, programs, initiatives, and collections. Welcoming visitors from Los Angeles and around the world, the Museum works in active partnership with motion picture artists and specialists, scholars, staff, and diverse communities to contextualize and challenge dominant narratives around cinema, inspiring discourse, connection, joy, and discovery.

Reporting to the Manager of Digital Media, the Email Specialist will be an essential part of the Marketing, Communications, and Sales team. You will develop effective strategies, campaigns, and executions for a multitude of internal and external emails. Other responsibilities include assisting in writing copy, prioritizing campaigns, and coordinating a robust schedule. The ideal candidate is an organized self-starter, a strong writer/editor, has experience in email campaigns, and possesses the ability to work across departments building consensus and maintaining process.

You Will:

  • Produce and execute all email campaigns, including building emails from templates, creating new email templates, copywriting, asset coordination, QA, and scheduling.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Manage and execute email content calendar and ensure alignment with business priorities and internal stakeholders.
  • Devise and execute A/B tests, perform render testing, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, audience, send time, and new features intended to drive performance lift.
  • Work in partnership with designers to optimize email creative and template structure based on best practices.
  • Mitigate email frequency between marketing campaigns, triggered emails, promotional emails, and transactional emails to retain audience interest/engagement and minimize database churn.
  • Provide regular performance reports that include but are not limited to open, clicks, bounce, and unsubscribes.
  • Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain customers.
  • Constantly look for new ways to improve overall strategy through new technology, tools, partners, trends, and best practices.
  • Write and act as editor/second reader on various editorial projects.
 
Position Requirements

You Have:

  • A bachelor's degree.
  • 2+ years of experience in email marketing.
  • Hands-on experience in marketing automation platforms with Marketing Cloud preferred.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Experience building an email marketing campaign from scratch.
  • Knowledge in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
  • Experience using SQL and similar queries to analyze data.
  • Proficiency in data analytics to determine important data and be able to suggest improvements.
  • Knowledge of SEO/SEM.
  • Excellent written communication skills.
  • Strong project management skills and exceptional attention to detail.
  • A commitment to diversity, equity, accessibility, and inclusion.

 

Other Requirements:

  • Full vaccination against COVID-19 is required, including any booster vaccinations as applicable.

 

Our Benefits:

  • Comprehensive medical, dental, and vision
  • PTO and Sick Time
  • 401(k)

 

@museumLI

 
Full-Time/Part-Time Full-Time  
Position Email Specialist  
Exempt/Non-Exempt Non-Exempt  
Open Date 9/13/2022  
Location Los Angeles  
About the Organization The Academy of Motion Picture Arts and Sciences is a global community of more than 10,000 of the most accomplished artists, filmmakers and executives working in film. In addition to celebrating and recognizing excellence in filmmaking through the Oscars, the Academy supports a wide range of initiatives to promote the art and science of the movies, including public programming, educational outreach and the Academy Museum of Motion Pictures.
 
EOE Statement The Academy is committed to equal opportunity in employment and to creating and valuing diversity in its workforce. Maintaining a diverse workforce is important to the Academy. The Academy enforces a strict policy that prohibits discrimination in hiring, training, compensation, promotion, transfer, or termination, whether on the basis of race, color, national origin, religion, sex, disability, age, veteran status, sexual orientation or genetic information. This includes a workplace that is free of all forms of harassment. Also, to help foster diversity, the Academy uses programs that ensure fairness of opportunity, pay, and growth to all applicants and employees. Every employee of the Academy is required to follow this policy and to preserve the Academy’s commitment to diversity.  

This position is currently accepting applications.

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