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Marketing Data Analytics Specialist- Hybrid Remote 


Tropical FCU (TFCU) is a Sun-Sentinel Top Workplace five years in a row. Being part of the Marketing Team and TFCU overall will provide you with opportunities to engage by learning, growing, contributing, collaborating, and developing professionally. Join us for a great employee experience focused on engaging employees and members alike.

Summary: Individuals in the job are responsible for assisting Tropical Financial Credit Union in achieving its purpose of guiding members successfully through the financial marketplace. The individual in this job will serve as a specialist responsible for building, monitoring, strategizing, and analyzing an end-to-end digital data analytics landscape.

Essential Duties and Responsibilities include the following:

  • Implementation of a clear, trackable digital data analytics strategy and roadmap.
  • Collaborate with the team to create reporting (daily, weekly, monthly, etc.) across our current tools, such as Hubspot, PowerBI, and Google Analytics.
  • Coordination across internal and external partners ensures digital data is fed into the correct systems (Hubspot, data warehouse, partner platforms, etc.).
  • A/B test and continually measure the performance of digital marketing efforts and make recommendations based on data collected.
  • Lead internal and external expansion efforts to evaluate new tools, opportunities, and collections for enhanced insights.
  • Collect data to create pre and post-analysis reports for digital marketing campaigns to interpret effectiveness.
  • Optimize website content and work with cross-functional teams to ensure information is effective and up-to-date.
  • Manage and continually evolve data structure within the marketing automation platform, Hubspot.
  • Collaborate with Digital Growth Strategist to optimize marketing’s conversion paths, tracks goals, and test theories to increase marketing-qualified leads.
  • Analyze segment lists based on behaviors and provide recommendations for best use cases
  • Develop vision for analytics architecture, various predictive models, and efficient workflow across marketing
  • Analyze and interpret what behaviors and patterns make customers successful and more likely to retain their membership at the credit union.
  • Monitoring performance, improving data integrity, developing and tracking against KPIs


  • BSA Compliance - every employee is required to uphold the credit union’s compliance with the Bank Secrecy Act and anti-money laundering policies and procedures.
  • Specific functions within TFCU will consider the awareness of unusual or suspicious activity relevant to the department.
  • In addition to any other assigned training courses, online BSA and OFAC courses must be completed at least annually, as made available by the Training and Compliance Departments.
  • Maintains comprehensive knowledge of the Bank Secrecy Act, Customer Identification Program, USA Patriot Act, OFAC, Fair Lending, and Credit Card Act.
  • Comply with all TFCU policies and procedures to ensure compliance with such regulations.

Performs other duties as required with or without accommodation.

We offer Excellent Benefits such as:

  • Medical, Rx, Dental, and Vision Insurance
  • Retirement Profit Sharing 401K Plan
  • Accident, Cancer and Hospital Indemnity Plan
  • Prepaid Legal
  • Voluntary Life Insurance
  • Pet Discount Program
  • Paid Time Off/ 11 Paid Holidays
  • Tuition Reimbursement/Student Loan Paydown Program
  • And so much more!
Position Requirements

Qualifications: To perform this job successfully, an individual must perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Must have the ability to work in a fast-paced environment with a focus on timely and accurate results
  • Must display a high technical, knowledgeable focus with a great deal of attention devoted to getting timely and accurate results.
  • Must display the ability to effectively and efficiently work independently with limited supervision.
  • Ability to validate and verify detailed information to ensure the accuracy of data
  • Must have the ability to make decisions based on careful understanding of all available information; detailed technical knowledge; expertise, and serious considerations for all sides of the issue/problem
  • Must have strong communication skills. Must have the ability to deliver focused and specific data clearly and accurately.
  • Must actively display strong teamwork skills within the team and other teams within the organization; must be focused, productive, positive, and purposeful with interactions.
  • Must be able to demonstrate ‘know-how’ and expertise in finding creative solutions to problems swiftly and on-point manner.

Education and Experience

  • BA/BS in Digital Marketing or related and two years of related experience or five years and HS Diploma of equivalent work experience required.
  • HubSpot Certification preferred
  • HTML Certification preferred
  • Two years or greater experience developing reports in various data platforms (Hubspot, Google Analytics, PowerBI, Adobe Analytics, etc.)
  • Two years or greater experience interpreting web analytics, A/B testing, and visualizing data.
  • Proficient in HubSpot Analytics, Microsoft Excel, and Google Analytics.
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Exempt  
Location Miramar - Headquarters  
About the Organization Tropical is a not-for-profit, member-owned and member operated financial cooperative, serving South Florida since 1935. We operate a fun, and family-oriented work environment where every employee has the opportunity to learn and grow in their career and move up within the organization. It's an organization that values your contributions and rewards you for your performance. TFCU has proven to be an organization that is dedicated not only to TFCU's success, but the success of its employees and the financial success of our members.  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

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