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Marketing Coordinator, Roanoke Connect 

Job Posting Details  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
About the Organization REC desires to be a leading cooperative providing top tier performance in safety, service and reliability.We are recognized as a highly efficient cooperative applying superior customer service, best work practices and effective technologies that result in high value for our members. We emphasize developing employees as leaders with a highly trained and qualified workforce to meet future challenges and opportunities. REC is recognized as a leader by the cooperative industry, stakeholders and the community for delivering effective and high impact diversified services for our members and community welfare. We are known for our compassion, care, and commitment to the communities we serve.

To learn more about what Roanoke Electric Cooperative does, use the below link.  


Primary focus on assisting in all marketing campaign activities across all platforms and mediums. This position will help coordinate across the organization, and third parties (e.g. Infinity), to ensure strategic/operational alignment and execution of campaigns and provide resulting metrics/analytics. The coordinator will assist in the development and implementation of research; assist in social media strategy and execution; and be the SME for all items related to campaigns, including strategy, timing, and resulting metrics/analytics.



Market Planning and Execution (90% of time)

  1. Work with a small team of resources (employees or contractors) to build, maintain, enhance, and operate the analytic, marketing, and social media campaign processes.

  1. Partner with Marketing Director and agencies to ensure alignment on campaign execution cycle timeline for all dependent tasks and processes.

  1. Execute individual campaign strategies across Brand and Product campaigns

  1. Manage the end-to-end orchestration, optimization, and reporting of each campaign, including but not limited to advertising, email, social and web tactics.

  1. Ensure consistency in strategic approach to campaigns.

  1. Collaborate with Marketing Director to create comprehensive campaign briefs that are informed by audience and sector insights.

  1. Collaborate with external agencies and vendors on the development of strategy or sourcing research to inform strategy.

  1. Work closely with Marketing Director and agencies to commission, analyze, and participate in research to inform or adjust campaign strategies.

  1. Contribute to the development of campaign effectiveness assessment and case studies.

  1. Collaborate with Marketing Director to develop and implement social media strategies and campaigns across multiple platforms.

Administrative and Support (10% of time)

  1. Maintain and update tracking reports

Position Requirements


Bachelor's Degree or 1 year of experience in Marketing, Business, Communications, Public Relations, or commensurate experience.



  1. Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

  1. Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

  1. Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

  1. Identifies building comprehensive social media strategy a plus

  1. Develops and executes marketing and social media campaigns and marketing plans

  1. Identifies the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

  1. Considers the relative costs and benefits of potential actions to choose the most appropriate one.

  1. Ability to think strategically while managing details is critical to success in this role

  1. Ability to anticipate and respond to change in direction in a fast-paced team environment

  1. Ability to both collaborate and work independently, and the decision-making ability to identify when each is required.

Full-Time/Part-Time Full-Time  
Position Marketing Coordinator, Roanoke Connect  
Close Date 8/19/2022  
Number of Openings 1  
Exempt/Non-Exempt Non-Exempt  
Open Date 8/4/2022  
Location Roanoke Electric Cooperative  
Description Continued Marketing Coordinator Roanoke Connect - 8.4.22.pdf 

This position is currently not accepting applications.

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