Exciting opportunity to join a vibrant and growing nonprofit community health center providing health and community services to communities in Loudoun and Fairfax Counties, Virginia. For 15 years HealthWorks for Northern Virginia, has provided care to persons who are underserved, disadvantaged and often lack access to health care services. We provide high quality and comprehensive medical, dental, and behavioral health care to persons of all ages who might not otherwise lack care.
Every day, in support of our mission, we live our values: Integrity, Excellence, Compassion, Respect and Accountability. We are committed to continuously improving decision making, incentivizing creativity, and building engagement. We do this by building a diverse workforce, fostering a climate of inclusion, and shaping programs and policies that promote equity.
We are seeking a vibrant, strategic and motivated professional to join our robust and engaged leadership team.
For more information about who we are and what we do, please visit www.hwnova.org.
Work Life Balance - NO WEEKENDS!! Competitive Salary and Benefits package includes a 401K Retirement Plan, Medical, Dental, Vision, Group Life, STD, LTD; Paid Time Off and 10 Paid Holidays.
HealthWorks is a mandatory COVID-19 and flu vaccine organization
Overall Responsibilities: This fulltime position is responsible for the overall management of HealthWorks' communication program, including development and implementation of communication strategies and tools across multiple platforms. The position is also responsible for the development and implementation of communication strategies and tools for the cultivation, solicitation, and stewardship of donors.
- Identify internal and external communication opportunities and challenges
- Develop, with input from CEO and other key staff, annual multifaceted communications plan
- Educate staff on the goals and desired outcomes of the HW communications program and ensure HW activities are in line with the communications program and its goals
- Provide input, evaluation and guidance to other departments regarding their communication tools, internal and external
- Manage the development (with key staff as appropriate ex. Outreach, ACA enrollment staff) and production of marketing materials (ex. brochures, flyers), and other items such as displays
- Manage Facebook, Twitter, Instagram and other social media accounts with relevant, shareable content appropriate for each particular medium to increase followers and overall community engagement
- Identify appropriate tools to gather social media data, complete analytics and develop recommendations for utilization, etc. as appropriate
- With input from other staff, develop and produce external newsletter aimed at community stakeholders and donors
- Coordinate website content-ensure that new and consistent information (HW operational information, article links, stories, and events) is posted regularly and develop new content as appropriate
- Oversee external website management contract
- In collaboration with other departments, including Human Resources, assist in the development and implementation of an organizational intranet and provide ongoing management of this tool
- Working with team (ex. CEO, CFO,) oversee development and production of Annual Report
- Develop relationships with local media, and identify opportunities for engagement with local media; as appropriate reach out to local media seeking engagement opportunities
- Serve as HealthWorks' spokesperson when needed
- Direct community information requests to appropriate staff members
- Ensure center signage and other marketing materials are current regarding hours, services, etc
- Identify opportunities and strategies for growth in the donor base.
- Develop messaging and packaging, with other staff, for annual social media fundraising campaigns to include GiveChoose and Giving Tuesday
- Design and implement, with other appropriate staff, annual online recognition and fundraising event (ex. silent auction)
- Manage the HW designated donation sites such as Network for Good
- Lead the Community Engagement Committee of the HW Board of Directors, including development of messaging for Board dissemination
- Design and produce donor acknowledgement tools
- Attend community meetings and events as appropriate, and provide information about HW and its services
- Participate in organizational strategic planning activities
- Attend relevant continuing education events and training
- Perform other related duties as assigned.
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