Share Email Opening Title Hospitality and DTC Experience Manager  Position Hospitality and DTC Experience Manager   Location Bonterra Organic Estates Marketing   Req Number HOS-22-00002   About the Organization Great wines. Bigger purpose. As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is grounded in the transformational goals of regenerative business. Since our founding in 1968, we have been driven by excellence, innovation and longstanding commitments to the environment and responsible business practices. We are proud to offer exciting career opportunities within our California-based winery, Bonterra Organic Estates, and our distribution and commercial operations, Viņa Concha y Toro USA (VCT-USA). The Bonterra Organic Estates' portfolio features Bonterra Organic Vineyards, the 2016 Wine Enthusiast American Winery of the Year; 1000 Stories, California's original Bourbon barrel-aged wine; our flagship Fetzer label. Part of global powerhouse Viņa Concha y Toro, we are the nation's primary importer of South American wines including Casillero del Diablo, the #1 Chilean wine brand (750ml) in the U.S.; and Trivento Reserve, the #3 selling Malbec in the U.S. The Origins Collection-an esteemed portfolio of super-premium to super-luxury offerings centered on terroir-driven wines from Chile, Argentina and the U.S.-showcases South American icons Don Melchor and Trivento Eolo Malbec, alongside Bonterra's single-vineyard, biodynamically farmed wines.   Description In the newly created role of hospitality and DTC experience manager, you will be responsible for flawless execution of events—both onsite and at external venues. In addition, you will support direct-to-consumer (DTC) sales and marketing initiatives that generate brand awareness and grow revenue via digital marketing channels. This hybrid role is best for someone who thrives on a wide variety of tasks and duties where each day involves a diverse “To Do” list. In addition to an assortment of projects, your work/event locations will toggle between work-from-home (WFH) and multiple onsite locations. Depending on the event schedule, locations range from our corporate offices in Hopland and downtown Healdsburg, occasional out-of-state work summits and during peak season, our private Bonterra Organic Estates venues nestled between Hopland and Ukiah. Essential Responsibilities: Hospitality Event management from inception to execution at Bonterra Organic Estates properties which include Hopland winery and McNab Ranch barn/vineyards north of downtown Hopland. Own the itinerary process including development, management and modification if needed; arrange participation/collaboration with winemaking and vineyard teams; order glassware, table linens etc. from rental vendors; order and manage wine deliveries, liaise with caterers, coordinate event and janitorial staff as needed; act as host and company ambassador for event execution. Events range from small groups of distributor partners, individual journalists/media contacts, large internal/employee groups of 100+ people, and occasional (2x/year) consumer events. Lead internal off-site events, including but not limited to sales and marketing summit meetings. This entails curating a shortlist of recommended venues for leadership review, securing vendor contracts and managing catering, off-site meals for the duration of the trip. This requires you to travel a maximum of one week per quarter within the U.S. to attend these meetings in person and ensure smooth execution. Locations can vary throughout the U.S. Coordinate and facilitate Zoom webinars for internal and external audiences/broadcast. Work with internal colleagues and external vendors as needed to ensure the upkeep and maintenance of event facilities. DTC Marketing Work in partnership with the DTC sales and marketing manager, E-commerce sales/digital marketing manager, internal brand management teams and third-party digital agencies to develop marketing assets for email/digital marketing campaigns, wine club member correspondence and DTC website optimization. Utilizing customer relationship management (CRM) technology, work closely with our agency partners to identify consumer segments—by brand—leading to the development of relevant customer journeys to increase conversions and revenue. Track deadlines and details; closely monitor progress of concurrent projects and deliverables; act as communication liaise to brief external agencies on DTC sales programs and campaigns; keep internal and external stakeholders updated on milestones and status. Plan and execute consumer events for individual brands on the Bonterra Organic Estates property. Plan and execute consumer-facing events in other U.S. cities if strategically relevant to DTC opportunities. Workplace Type: Hybrid Work from home and onsite at various venues/company locations   Position Requirements Must Requirements: Degree in Hospitality or Hotel Management and a minimum five years prior experience in similar role or equivalent experience/education combination Excellent understanding of brand positioning, marketplace challenges for wine and food Ability to provide in-depth explanation of wines including the description of varietal characteristics, winemaking techniques and vineyard Thorough understanding of hospitality operations and practices, budget management and event planning and management Experience working with external venues, vendors and/or agency partners Experience working with CRM/databases Strong organizational, time management and decision-making skills with high attention to detail. Ability to think creatively and work with a high degree of independence Proficiency in Microsoft Office products including Word, PowerPoint and Excel. Must be internet savvy and familiar with using email programs, office productivity products and video conferencing platforms Excellent verbal and written communication skills. Requirements include ability to plan and deliver verbal presentations to groups of consumers, trade guests, vendors, employees and management. Examples include effectively leading wine tastings or informational presentations and answering questions from audiences in a professional manner Demonstrated success in building and maintaining positive and professional business relationships Must be comfortable interacting with all levels of personnel and external contacts Valid CA driver’s license required Overnight travel approximately 10%-15% Preferred Requirements: Bilingual English/Spanish beneficial but not required Sommelier expertise and/or wine education experience In-depth understanding of wine industry, including wholesale/three tier system, on and off premise and consumer trends/preferences Understanding of Mendocino County and/or South American wines, a plus Physical Requirements: Ability to lift up to 40 lbs. on a frequent basis, carry up to 40 lbs. & push and pull up to 20 lbs. on an occasional basis; ability to sit and work at a desk for long periods of time; requires ability to walk and stand; reach outward and upward, climb, crawl, squat, kneel, and bend; requires hand and finger dexterity for keyboarding and working at computer for extended periods of time. Additional physical requirements required as related to domestic/international travel via air and ground transportation. About Us: Our California winery operation includes Mendocino County winery, production and over 1000 acres of vineyard locations. The company employs approximately 275 across the United States. The corporate office is located at 12901 Old River Rd Hopland, CA 95449 Hopland is a small town of less than 800 people located at the start of the Redwoods of Northern California. It is about a two-hour drive, along scenic U.S. Route 101, north of San Francisco. Our McNab property/vineyards is located at 2231 McNab Ranch Road Ukiah, CA 95482. About Bonterra Organic Estates: Part of the Viña Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production and over 1000 acres of vineyard locations. The company employs nearly 275 across the United States. Bonterra Organic Estates’ corporate office is located at 12901 Old River Rd Hopland, CA 95449. To apply: Tell us about your passion for the wine industry by applying online http://bonterraorganicestates.appone.com Requires successful completion of criminal background, DMV check (if applicable) and drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the United States at the time of an offer of employment. See our privacy policy online: https://vct-usa.com/privacy-policy/   Full-Time/Part-Time Full-Time   Exempt/Non-Exempt Exempt   Category Hospitality   Division Marketing   Number of Openings 1   Open Date 7/15/2022   Close Date   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.   Shift/Hours/Days   Travel Percentage 10% - 15%   Benefits The Company offers Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match - FSA) plus employee focused health, wellness, safety and sustainability programs.   Privacy Policy https://vct-usa.com/privacy-policy/   This position is currently not accepting applications. To search for an open position, please go to http://bonterraorganicestates.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles -- None found --

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