Trump Winery in Charlottesville, Virginia is looking for a Digital Marketing Coordinator to join our Marketing team. This pivotal role serves as the initial touchpoint for our guests, providing exceptional service across various channels, including in-person interactions, telephone communications, and digital correspondences. Tasked with executing comprehensive digital marketing strategies, the Digital Marketing Coordinator is crucial in bolstering online traffic, increasing brand visibility, and lead generation. This position directly reports to the Director of Sales and Marketing but works closely with the General Manager and other department managers.
Position Title: Digital Marketing Coordinator
Location: Trump Winery in Charlottesville, VA - 15 minutes south of Charlottesville city limits, 20 minutes north of Scottsville, VA
Hours: Full-Time, on-site, non-exempt, 40 hours per week, Monday- Friday, some weekend event coverage required
Wage: $21.00/hr -$24.00/hr Depending On Experience
See why we’ve been named “one of the best places to work in Charlottesville”. We offer:
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Employee medical premium paid 80%, dependents paid 40% with low and no deductible options
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80% employer paid premium for dental and vision
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Voluntary Life, AD&D, and Accident plans available
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26 days paid time off (vacation, sick, and holiday)
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401k after one year with up to 6% company match
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Generous employee discounts
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Travel Discounts at Trump Hotels
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Other employee programs such as TicketsatWork, Shoes for Crews, Discount Gym Membership at Planet Fitness, employee referral program, monthly educational opportunities and so much more!
ESSENTIAL DUTIES:
- Implement, develop and execute digital marketing campaigns across various channels, including email, social media, and websites.
- Create and maintain an interactive online community through social media engagement with customers, responding to all notifications (likes, comments, shares, messages, reviews, etc.) in a timely and informative manner.
- Generate and edit content (photos, videos, graphics, etc.) to create compelling marketing materials that drive engagement and conversions.
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns.
- Update winery website and external website listings with continual attention, including new vintages, blogs, press, various images, events, etc.
- Assist the Marketing Team with managing email lists and create segments and tags to increase engagement and sales from all campaigns; develop and implement plans to continually increase email marketing subscribers.
- Monitor, measure, and analyze performance metrics, including paid ads. Make recommendations to enhance performance.
- Routinely update and produce printed internal collateral, including tasting sheets, menus, event collateral, marketing request form signage, etc.
- Maintain and oversee inventory of all internal print materials including, but not limited to rack cards, wine club signup cards, welcome cards, and press and event kits.
- Maintain and oversee the organization of all digital assets internally and through software such as Canva.
- Respond (electronic and telephonic) to customer inquiries to effectively and graciously resolve customer service issues including but not limited to emails, online reviews (Google, TripAdvisor, Yelp, Expedia/Lodging partners), social media accounts, and phone calls.
- Provide administrative support to the marketing team as needed.
REQUIREMENTS:
- Bachelor's degree in marketing, digital media, or related field, 2+ years of industry experience
- Strong computing skills (Word, Excel, Google Suite, Mailchimp, Klayvio, Facebook, Instagram, Twitter, TikTok, Adobe, Google Analytics, Canva); experience in sales/CRM/POS systems; experience with e-marketing software or graphic design a plus
- Must work well in an environment of rapidly changing priorities
- Demonstrated excellence in customer service
- Must be able to maintain a professional demeanor under pressure, and solve problems in a creative manner
- Excellent written and verbal communication and interpersonal skills
Trump Winery is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, age, protected veteran status, or other categories protected by federal, state, and local law.
Trump Winery and Albemarle Estate at Trump Winery is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, please contact our HR Coordinator or Director of Human Resources to inform them of your needs
Trump Winery participates in the E-Verify Program (Identity and Employment Eligibility Verification) and uses E-Verify to confirm work authorization. Candidates must be eligible to work in the United States.
Este Empleador participa en E-Verify (Verificación de Documentos de Identidad y Elegibilidad de Empleo).
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