Marketing Director-Assisted Living  

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
About the Organization ProMedica is a mission-based, not-for-profit health and well-being organization headquartered in Toledo, Ohio. It serves communities in 28 states. The organization offers acute and ambulatory care, an insurance company with a dental plan, and post-acute and academic business lines. The organization has more than 45,000 employees, 11 hospitals, 2,100+ physicians and advanced practice providers with privileges, 1,000+ healthcare providers employed by ProMedica Physicians, a health plan, and senior care services.

ProMedica`s senior care division operates 330+ assisted living facilities, skilled nursing centers, memory care communities and hospice, palliative and home health care agencies. Services are provided in 26 states and the majority now operate under the ProMedica brand and Arden Courts. Over the next few months, the rest of our entities under the Heartland and ManorCare names will rebrand to ProMedica.

Driven by its Mission to improve your health and well-being, ProMedica has been nationally recognized for its advocacy programs and efforts to address and lead in social determinants of health, champion healthy aging and cultivate innovative solutions. For more information about ProMedica senior care services, please visit www.promedicaseniorcare.org.  
Specific Job Detail

***$3,000 Sign-on Bonus Available***


Sign-on Bonus None Specified 


ProMedica Senior Care provides a range of services, including skilled nursing care, assisted living, post-acute medical and rehabilitation care, hospice care, home health care and rehabilitation therapy.

***$3,000 Sign-on Bonus Available***

Job Summary:

The Memory Care Advisor is responsible for building and growing census by developing a strategic sales and marketing plans and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the assisted/independent living.


  • Regularly and customarily spends majority of his/her time engaged in growing move-ins

  • Maintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations

  • Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales and inquiries
  • Consistently employs “IMPACT Selling” with referral sources and inquiries

  • Pre-plans all interactions  leading to an appropriate customer commitment

  • Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
  • Handles walk-in or telephone inquiry activity

  • Ensures that model rooms are furnished, decorated and maintained within the building, when appropriate

  • Provides tours of the building and consultative follow-up with inquiries

  • Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget
  • Demonstrates a working knowledge of the industry, local market place and competition


In return for your expertise, you’ll enjoy excellent training, industry-leading benefits and unlimited opportunities to learn and grow. Be a part of the team leading the nation in healthcare.

Educational Requirements College degree preferred.  
Position Requirements

Sales experience, preferably in health care services, products or pharmaceuticals is desirable. Familiarity with long-term care and/or health care services useful.

Location 353 - Arden Courts, A ProMedica Memory Care Community - Potomac, MD  

This position is currently not accepting applications.

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