Share Email Opening

Partnerships Events Manager 

Number of Openings 1  

Who we are and why we need you

Almost 10 years PFL launched a new technology category now known as the Hybrid Experience category. By incorporating direct mail and physical mail (anything sent by FedEx, UPS, USPS no matter how large and small) into digital customer journey's, marketers can elevate the effectiveness of their formerly digital only campaigns. Our customers use our hybrid experience platform through our integrations with leading marketing technology companies, like Salesforce and Iterable. We help our customers achieve their revenue targets by connecting people with people through our orchestrated direct mail technology.

PFL's Hybrid Experience Platform integrates with our customer's current systems and listens for intent signals, or behavioral data, to influence the timing and content for your most effective channel…direct mail.

We thrive in our culture. Our teams work together with ego's checked at the door. This is a 'No Drama' workplace. We are aligned, on mission, and here to support each. The success of our teams' abilities to execute is good for the whole company. We want you to succeed and we are here to help make that happen.

Why this role is needed and how it relates to the success of the company

Our ability to grow our business is heavily reliant upon the success of our partnerships with other marketing technology companies. Each year we participate in nearly 30 events (mostly webinar/virtual events). And 90% of the events we participate in are with, or hosted by, our technology partners. The effectiveness of the Partnership Events Manager directly impacts the sales of our company. This role has tremendous impact for PFL which is why you are needed.

What you'll be doing day-to-day

  • Coownership of, and accountability for, the execution of our events strategy and plan
  • Coordinate event needs with our partnership team and marketing teams as needed to be successful
  • Working with partnership contacts to ensure the highest quality execution of events
  • Manage the execution of events and webinars, including preevent promotion, speaking engagements, in-person logistics and travel, and event follow up
  • Working with the partnership team to develop relevant sales materials and assets for events
  • Own and establish budgets for each event
  • Deliver events on time and within establish budget
  • Help us get better at delivering events - we want a fresh set of eyes to help us improve
  • Work with sales and customer teams to promote and followup on events
  • Work with internal and external stakeholders to ensure they have the information, materials, timelines and expectations necessary for a smooth and successful event
  • Analyze, track and report on success of event based on predetermined model, including but not limited to: attendance, ICP leads, meetings booked, SQLs, pipeline and revenue
  • Maintain and gather intel on competitors' event presence to inform PFL event strategy
  • Negotiate proposals to maximize virtual sponsorships and inperson events
  • Track and maintain event inventory including collateral, giveaways, etc. within event budget
  • Willingness to learn our systems to manage projects - we use Smartsheet
  • Travel to events as required (<20% of your time)

How your success is measured

  • Performance of events - review our old performance and determine appropriate benchmarks for future events; events are measure by ROI, attendance, meetings booked, MQLs, SQLs, pipeline generation
  • Execution of events - were details missed? Things drop through the cracks. Not get delivered. We strive for near perfection but understand that is unattainable.
  • Ability to work with your teams - we have a supportive culture and that must be cultivated by every member of the team; leave the drama at the door

What you bring to this opportunity

  • 5+ years' experience managing events (B2B marketing preferred)
  • Superior ability to multi-task
  • Positive attitude always - optimism is infectious, and we can't get enough!
  • Experience lifting events - live events and trade shows, webinars (live and precorded)
  • High quality brand presence with internal and external stakeholders, including prospects, partners and customers
  • High quality brand presence with internal and external stakeholders, including prospects, partners and customers
  • Proven experience carrying out event and webinar efforts, including trade shows, PFLhosted events, partner events and virtual events
  • CMP (or equivalent event planning certification) required, or demonstrated progress toward obtaining certification
  • Highly organized with an ability to manage internal resource needs, budgets, and event personnel
  • Capacity to manage multiple events and scopes of work simultaneously
  • Decisive and a quick problem solver
  • Strong problemsolving and decision-making abilities
  • Demonstrated effectiveness working in a team environment; holds self and teammates to high performance standards
  • Ability to tie results to initiatives
  • Flexibility in a multifaceted, ever-changing work environment
  • Willingness to adheres to and champions company values

The rest of the stuff: Compensation $75K-85K annually DOE. Full-time position with complete benefit package including health, 401K, disability, PTO, bereavement, paid parental leave, etc.

PFL is committed to fostering a workplace that embraces and honors all people.

Please note: PFL requires all applicants be eligible to work within the US and generally will not sponsor visas unless otherwise noted on the position description.

Remote work not offered in CA, IL, or MA

Category Sales and Marketing  
Full-Time/Part-Time Full-Time  
EOE Statement PFL is an equal opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, national origin, ancestry, sex, pregnancy (including childbirth, lactation, and related medical conditions), gender identity, sexual orientation, age, religion, creed, physical or mental disability, marital status, military and veteran status, political affiliation, genetic information, or any other factor protected by law. PFL complies with the law regarding reasonable accommodation for handicapped and disabled employees. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint or otherwise oppose discriminations.  

This position is currently not accepting applications.

To search for an open position, please go to


Other Jobs Within Same Category
Director of Demand Generation in Remote, TX
Posted on: 8/12/2022
[Apply Now]

Other Jobs Within 60 Miles
Senior Site Reliability Engineer (SRE) in Remote, TX
Posted on: 3/29/2022
[Apply Now]

Variable Data Programming Specialist (VDPS) in Remote, TX
Posted on: 6/20/2022
[Apply Now]

Director of Demand Generation in Remote, TX
Posted on: 8/12/2022
[Apply Now]

Follow us See who works here:

Click here for technical assistance.