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Title

Director of Marketing & Communication; Application Deadline: May 13, 2022 

Ministry Team Office of Philanthropy, Technology, Identity, and Communication (OPTIC) MarCom  
Reports To The General Minister and President through the Chief Strategy Officer  
FLSA Status Exempt  
Salary Grade 10  
Full-Time/Part-Time Full-Time  
Category National and Global Ministries, Cleveland, Ohio  
Starting Salary  
Description

GOAL

To engage internal and external audience, increase the visibility and profile of the United Church of Christ, and position the organization as the “go to” source in the domain of religion and justice; to assist the UCC in becoming the organization of choice for those wanting to support, volunteer, or donate to support the mission of the church.

GENERAL PURPOSE OF POSITION:

The Director of Marketing & Communication is responsible for the development of all marketing and communication strategies to increase public awareness of the United Church of Christ, energetically engage audience, and inspire philanthropic support. The Director of Marketing & Communication will build and manage brand identity and all aspects of marketing communication to raise awareness of the organization and its ministries, engage the global community, and lead the effort to curate the story that is the United Church of Christ.

The Director of Marketing and Communication will collaborate with the Director of Philanthropy as part of the Office of the Philanthropy, Technology, Identity and Communication in developing collateral for executing the organization's strategic marketing agenda to achieve and exceed its revenue goals through the solicitation of individual, organizational, and foundational support and grants, all while building capacity to effectively further the mission of the organization.

The Director of Marketing and Communication is responsible for planning, developing and executing all marketing strategies, communications, and public relations activities, both external and internal. Directs the efforts of the Marketing & Communication team and coordinates at strategic and tactical levels with other departments and ministries of the denomination. Ties all activity back to organizational goals and is responsible for tracking, measuring and reporting milestones. Key point of contact for all major internal and external relationships regarding messaging and branding. Oversees the process of content curation relative to gathering, organizing, and disseminating the story of the UCC. Chief translator, navigator, and messaging coach for the national office.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

  • Curates the story and identity of the UCC by developing, implementing, and evaluating an integrated annual marketing plan to include brand management, media relations, communications, and public/partnership outreach that engages social media, print and digital content, and effectively promotes the denomination, engages donors, and educates internal and external partners about the mission, vision, and strategies of the wider church.
  • Creates a marketing/communications/public relations strategy to support UCC leadership in cultivating and enhancing meaningful relationships with targeted, external audiences, including media, public officials and key influencers.
  • Supports and coordinates the curation of the UCC identity by developing a team of story-tellers and social media producers internal and external to the National Setting, leveraging these networks to circulate the formative identity of the United Church of Christ; ensures that identity, messaging, marketing and communication strategies are infused in all denominational efforts (programming, philanthropy, ministry support).
  • Works in partnership with Director of Development to manages the production of all campaign collateral deliverables, engaging appropriate staff as necessary; connecting vision, mission and story to optimal philanthropic opportunity.
  • Cultivates and manages working relationships with key press and media resources; serves as Publisher of United Church News.
  • Supervises the UCC digital content catalogue, directing online strategy and digital content for web and social media.
  • Supervises the Marketing & Communication team, and UCC Resources.
  • Staffs the Marketing Committee of the UCC Board of Directors.
  • Identifies critical marketing resources that can be utilized by the covenant partners of the United Church of Christ; catalogue and warehouse those resources on a user friendly, accessible, and interactive web page housed at ucc.org.
  • Provides effective training, support and leadership to volunteers and leaders in alignment with marketing and communication objectives in all settings of the church.
  • Cultivates long term, collaborative relationships with key strategic partners.
 
Position Requirements

MINIMUM QUALIFICATIONS: The requirements listed below are representative of the knowledge, skills and/or abilities required to perform successfully in this position.

  • College degree or equivalent combination of education and experience in a related field (such as communications, marketing, etc.) required, graduate degree highly preferred.
  • Minimum of 5 years of experience in marketing, communications, public relations, or any combination of these, with demonstrated success, preferably in the not-for- profit sector.
  • Demonstrated management skills, including financial management, personnel management and general business administration.
  • A clear and enthusiastic communicator, a strong and creative writer, and a great team builder across departments.
  • Strong media knowledge and marketing savvy with demonstrated experience writing press releases and creating presentations.
  • Experience overseeing the design and production of print materials and publications.
  • Proficient in technology and current trends, including social media.
  • Thorough knowledge and understanding of the United Church of Christ, its history, diverse theology, traditions, heritage, and polity, especially its commitment to prophetic ministry in the church and society.
  • Desire and sensitivity to work in diverse racial, ethnic, cultural and religious settings with commitment to diversity in the workplace as well as an understanding of mission.
  • Ability and willingness to travel as necessary.

OTHER:

  • This position is based in Cleveland, OH and may work from home on a hybrid schedule (part days in office and part days at home).

COVID-19 Update: Protecting the health and safety of our employees is a top priority. Full COVID-19 vaccination is required for employment (proof of record will be requested during the onboarding process).

This job description is not intended to be a complete list of all duties and responsibilities required for the position and is subject to review and change at any time in accordance with the needs of the ministry. Since no job description can detail all duties and responsibilities that may be required from time to time in the performance of a position, duties and responsibilities that may be inherent in a position shall also be considered part of the position holder’s responsibility.

It is expected that the person who holds this position will conduct themselves in a manner consistent with the policies of the UCC and in a manner that will reflect positively on the organization. All staff are encouraged to nurture safety within the work performed on behalf of the UCC by being attentive to self-care, education, maintaining appropriate boundaries, and the importance of referring those in need to supportive and helpful resources.

 
Comprehensive Benefits Package Employer paid Health, Dental, Life, LTD and Pension Benefits  
Application Deadline May 13, 2022  
About the Organization The United Church of Christ



Our faith is 2000 years old. Our thinking is not.



We believe in God's Continuing Testament.

We believe in Extravagant Welcome

We believe the church's mission is to Change Lives



 
EOE Statement The United Church of Christ, National celebrates diversity and an inclusive environment for all employees. We are committed to a workforce that is representative of the broad spectrum of our diverse society. We endeavor to recruit employees from backgrounds that vary by race, color, national origin, ethnicity, gender, gender identity and expression, age, sexual orientation, disability, marital status. The UCC is a multicultural, multiracial, open and affirming, accessible to all, Equal Opportunity Employer.  

This position is currently not accepting applications.

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