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Marketing Specialist 

Category Sales and Marketing  

Summary: The Marketing Specialist is responsible for the promotion and brand development of BRMS by creatively developing and maintaining all aspects of marketing the business, its products and services. This will require strategic planning with and management of an outsourced third-party marketing team with a focus on sales materials, presentations, company communications, web and social media. The Marketing Specialist must have positive energy, work well with others and be an innovative thinker.


Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Works onsite or remote with a consistent schedule or attendance.


Product Marketing and Sales

  • Develop creative ideas that promote business development which further enhances the interest and needs of current and future clients.
  • Support the sales team; set marketing and sales objectives by collaborating with and developing field sales action plans. Support presentation and event initiatives.
  • Support client services team; educate both internal and external clients about BRMS product features and benefits through content creation and distribution. Develop renewal templates.
  • Maintain annual marketing calendar and budget.
  • Create and update content for marketing collateral. Design collateral using InDesign, Photoshop and Microsoft products.
  • Develop ongoing email campaigns for products, system enhancements, company announcements, and wellness initiatives.
  • Identify marketing opportunities through client, broker and partner engagement.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.


Online and Social Media

  • Develop a member engagement strategy for customers online through our website, online systems, social channels and blog.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performances.
  • Write content and assist with design layout of website, online systems, social
  • channels, blog, webinars, explainer videos, etc.
  • Monitor, listen and respond to users in a social way while cultivating leads and advocating for BRMS.
  • Design, create and manage promotions and social ad campaigns.
  • Monitor trends in Social Media tools, applications, channels, design and strategy.



  • Maintain a high level of customer service in all aspects of the position.
  • Prepare reports and coordinate projects as requested.
  • Assist with special events planning.
  • Maintain highest level of confidentiality.
  • Assist sales team in drafting presentations and proposals as needed.
  • Maintain marketing distribution email lists.
  • Print, bind and prepare presentation packets.


Supervisory Responsibilities: This position has no direct supervisory responsibilities but must be able to oversee the relationship with outsourced third-party marketing firm.


Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.


Position Requirements

Knowledge, Skills, & Abilities:

  • Possesses knowledge and experience in the tenets of traditional marketing.
  • Must be a strong creative thinker and be able to apply your vision to business products.
  • Strong organizational skills, writing, project and time-management skills.
  • Ability to work independently and multi-task efficiently.
  • Works well under pressure with tight deadlines in a team environment.
  • Ability to work well with all levels of internal management and staff as well as outside clients and vendors
  • Be willing to grow with changing demands of the position and the company
  • Experience in digital marketing, product marketing, and/or product management.
  • Displays in-depth knowledge and understanding of Social Media platforms.
  • Strong computer skills including Power Point, Word, Excel, Teams, other Microsoft Office Products, Outlook 365, Zoom and Webex.
  • Background Required


Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and Experience Requirements: Bachelor’s Degree in marketing or related concentration or minimum 3 plus years relevant on-the-job experience.


Language Skills: Ability to read, speak, and write effectively in English. Ability to interpret documents such as safety rules, memos, letters, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before customers or employees of organization. Ability to effectively address or resolve customer service issues within guidelines of the position.


Mathematical Skills: Ability to add and subtract, multiply and divide with 10's and 100's.


Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.


Certificates, Licenses, Registrations: Valid, class C license in state working with no adverse driving record.


Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit for extended periods in front of a computer. The employee is frequently required to reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk and use hands to finger, handle, or feel. The employee may frequently lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. This position does not require the employee to work in the office.

Full-Time/Part-Time Full-Time  
Position Marketing Specialist  
Exempt/Non-Exempt Non-Exempt  
Location Corporate  
About the Organization Established in 1993, Benefit & Risk Management Services, Inc. (BRMS) is a leading benefit administrator and healthcare risk manager that delivers innovative technology and administration solutions to control rising healthcare costs.

One of the first to introduce employee benefit administration technology solutions, our services are powered by our exclusive Virtual Benefits Administration System (Vbas®) - a proprietary database and administration system that allows employers to save time and money by automating management of the benefit supply chain and empowering employees to self-service their benefits.

Family Care and Medical Leave (CFRA Leave)
& Pregnancy Disability Leave

Family and Medical Leave Act  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

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