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Title

Social Media Marketing Specialist 

Position Social Media Marketing Specialist  
Position Requirements

MINIMUM QUALIFICATIONS:

  1. One (1) year work experience as a Social media specialist with hands on experience in content management systems.
  2. High School Diploma
  3. Understanding of strategic mobile marketing with SMS/MMS and App campaign strategies.
  4. Demonstrates excellent copywriting skills.
  5. Ability to deliver creative content (text, image and video).
  6. Knowledge of online marketing channels.
  7. Must possess thorough knowledge of Windows computer platforms, including the following applications: Microsoft Office, Adobe Creative Suite and multimedia development experience in Flash, Dreamweaver, HTML or other similar technology.
  8. Excellent communication skills.
  9. Possess strong organizational, analytical and multi-tasking skills, with the ability to make decisions, meet deadlines, monitor numerous projects/dates, etc.
  10. Physically able to perform repetitive hands and fingers, good auditory acuity, able to bend, lift and maneuver while performing routine office functions; able to lift and maneuver up to 25 lbs., and able to work in/around second-hand smoke or in adverse weather for outdoor promotions.
  11. Requires a High Security Gaming License clearance.
  12. Must be at least 21 years of age.

PREFERRED QUALIFICATIONS:

  1. Preferred Bachelor's degree in marketing, communications, or a related field.
  2. Retail and or Casino Experience
 
Description

JOB SUMMARY

Marketing and social media skills are combined to enhance company social presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Team member works with advertising and marketing departments to create, edit and manage all social media channels and mobile campaigns.

 

ESSENTIAL JOB FUNCTIONS:

  1. Creatively producing all social media strategies, social channel updates, and mobile campaigns to support marketing and property goals. Includes content creation and implementation.
  2. Helps in budget planning, media spend and expense tracking.
  3. Develops strategic Mobile campaigns, via SMS, MMS and Wildhorse App.
  4. Supports development of video content for Web, WRC Transit, WRC digital channels.
  5. Grows and expands company social media presence on existing platforms plus increases presence into new social media and mobile platforms.
  6. Collaborate with marketing group, to ensure brand consistency and communicate the WRC brand in a positive, authentic way across all social platforms.
  7. Stay up-to-date with current technologies and best practices in digital marketing, social media, design tools and applications.
  8. Plan content strategy and create a publishing schedule with relevant stakeholders for annual marketing calendar.
  9. Develop relevant and engaging written, photographic, and video content for our social platforms and target audiences.
  10. Monitor and respond to guest reviews, comments and questions from our online community in a timely manner and monitor guest reviews.
  11. Measure and analyze audience growth, engagement, content reach, engagement by content type, response rate and feedback.
  12. Utilize Facebook Ads Manager and boost posts for greater return on investments.
  13. Communicate trends and customer feedback to appropriate internal teams.
  14. Provides proactive analytics of customer data, conversions, interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
  15. Comply with regulatory laws, employee handbook, department policy and procedures, safety codes, etc.
  16. Promote internal guest service standards through courteous and respectful behavior.
  17. Other related duties as assigned.

 

 
Salary $16.00-$26.00 Hourly  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Non-Exempt  
Closing Date 12/31/2022 


This position is currently not accepting applications.

To search for an open position, please go to http://WildhorseResortCasino.appone.com



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