Share Email Opening Title Manager, Strategic Communications   About the Organization YWCA Minneapolis is a nonprofit organization founded in 1891 as a member of YWCA USA, the oldest and largest multicultural organization in the world. The mission of YWCA Minneapolis is eliminating racism, empowering women and girls, and promoting peace, justice, freedom and dignity for all. Our vision is to be the most trusted and effective change agent in the journey to eliminate racism and sexism in our community. We are a trusted social justice organization with a 130+ year history of advocacy for women and children. More than 30,000 people in our community are served every year by YWCA Minneapolis, through award-winning programs, classes, and workshops. YWCA Minneapolis strives every day for: • Race and gender equity • Economic independence for women • Respect for diverse cultures • Children and youth who thrive • A community that is vibrant and healthy   Category Sales and Marketing   Description JOB SUMMARY: The Manager of Strategic Communications position is responsible for the development and implementation of marketing communications and public relations plans to raise the visibility of YWCA Minneapolis’ mission and programs. Serves as an integral part of creating and delivering information, both outside of and inside the organization, and establishing positive associations with the public and mass media on behalf of YWCA Minneapolis. This position collaborates with the Vice President of Marketing and Communications, the Marketing team, department marketing liaisons and external partners to develop integrated communications solutions to achieve business goals and objectives.   ESSENTIAL FUNCTIONS: Strategy Development Develop and facilitate strategic marketing and communications plans Work with Marketing Team to develop and plan key annual marketing-led initiatives Contribute to the process for metrics, analytics and evaluation review across the department Identify and implement efficiencies, new tools and marketing trends Lead quarterly cross-business meetings Marketing and Communications Understand and interpret YWCA’s mission and key messages to external and internal audiences Assist in the planning, development and implementation of strategic and tactical external and internal marketing and communications plans/key initiatives Collaborate with the Marketing team to write and present ideas, information and design in concise, creative, compelling and persuasive ways to multiple audiences; develop and edit content as needed Lead marketing and communications review and approval process, assuring quality assurance and brand identity standards are met Responsible for planning editorial calendars and development and execution of mission-focused external and internal communications, including blog posts, enewsletters, key print publications, digital/social media, other Leverage mission-aligned topical issues to increase visibility and audience engagement Understand and respond strategically to changing needs of audiences using appropriate forms and channels of communications, including print, e-communications, digital/social media, video, direct mail, promotions, etc. Project management and communications to support core marketing partnerships, initiatives, external partners Build and maintain relationships with outside vendors; manage vendor invoices for approval and timely payment Public Relations Leads development and implementation of effective public relations plan Responsible for media relations and proactively creates and maintains positive relationships with the public and mass media Controls information output and handles incoming requests for information from media outlets Drafts, sends press releases to print and broadcast media outlets Responsible for crisis communication/preparedness plans Defines and tracks key performance indicators, measurements Project Management Aid in developing and facilitating tactical plans for key projects, events and campaigns Identify and implement project management tools Promote team collaboration and communication Supervision and Coaching Directly supervise Social Media Specialist Serve as a digital communications coach for the team to introduce new trends, implement a data-driven approach and ensure best practices are utilized Supervise department intern(s) when applicable   RELATIONSHIPS: This position reports to the Vice President of Marketing and Communications. Critical relationships include the Marketing team, department marketing liaisons, internal and external stakeholders.   Position Requirements QUALIFICATIONS: Must possess a Bachelor’s degree in Public Relations, Communications, Journalism, or related field Minimum of eight years of experience, specializing in writing/developing consumer, nonprofit, or related marketing communications Excellent communications skills, including AP style copy writing and editing Demonstrated ability to develop and execute effective communications/multimedia vehicles to engage and motivate audiences across multiple offline and digital channels Knowledge of graphic communications, advertising, campaigning, news writing Leadership skills with ability to serve as unifying force and position communications discussion at strategic and tactical levels Proven abilities in strategy creation and problem-solving Experience in employee coaching and development Knowledge, experience with digital image sizing, website content management systems, email newsletter platforms and using social media to manage, amplify brand voice Proactively manage complex projects with tight deadlines and multiple inputs Creativity, ability to think outside of the box Detail and results-oriented   WORK CONDITIONS: Hybrid work schedule Must be able to work on a computer for extended periods of time. The employee must infrequently lift and/or move up to 25 pounds. Hold a valid driver’s license Travel to various YWCA Minneapolis sites and community events as needed   COMPENSATION: The pay range for this position is $54,080-$67,600 per annual (depending on qualifications)   BENEFITS: We offer a comprehensive Benefits Package, including Health, Dental, Vision, Disability & Life Insurance; Flexible Spending Accounts; Retirement Plan; generous Paid Time Off, FREE YWCA Minneapolis Health & Wellness Membership; reimbursement for Continuing Education and support for Professional Development.   Note: YWCA Minneapolis is a qualified employer under the Public Service Loan Forgiveness Program (PSLF)   ADDITIONAL NOTES: This job description represents the major functions but not intended to be all-inclusive. Any offer of employment is contingent upon successful completion of a pre-employment background/reference check.  A criminal conviction does not automatically disqualify finalists from employment. YWCA Minneapolis requires all employees to be fully vaccinated against COVID-19 or submit to weekly COVID-19 testing as a condition of employment.   EQUAL EMPLOYMENT OPPORTUNITY (EEO) STATEMENT: YWCA Minneapolis is an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.   Full-Time/Part-Time Full-Time   Salary Range: $54,080-$67,600 per annual   Number of Openings 1   Exempt/Non-Exempt Exempt   Location Downtown YWCA Minneapolis   EOE Statement YWCA Minneapolis is an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.   HoursPerWk None Specified  This position is currently not accepting applications. To search for an open position, please go to http://YWCAMinneapolis.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles Custodian in Minneapolis, Minnesota Posted on: 4/16/2024 [Apply Now] Youth Fitness Associate in Minneapolis, Minnesota Posted on: 3/20/2024 [Apply Now] Accountant in Minneapolis, Minnesota Posted on: 4/16/2024 [Apply Now] Youth Counselor Strong Fast Fit in Minneapolis, Minnesota Posted on: 3/29/2024 [Apply Now] Youth Counselor - Beacons at Hmong International School in Minneapolis, Minnesota Posted on: 3/29/2024 [Apply Now] Follow us See who works here:

 

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