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Title

PPC Analyst 

Description

The PPC Analyst is responsible for administering and helping to manage Pay Per Click media strategies for our company. This role will be responsible for data-driven analysis and management of large pay-per-click accounts across multiple engines. They provide support for account managers by manipulating data to discover trends and find actionable insights. They must communicate account changes, successes, problems and solutions and be able to translate data into meaningful reports. The PPC Analyst has responsibilities to maintain account goals and must show initiative to constantly better the state of their respective account(s).

Primary Responsibilities:

  • Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
  • Creating new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
  • Assist in the maintenance and monitoring of Enterprise scale keyword bids, account daily and monthly budget caps, and important metrics
  • Manage and maintain updates for large keyword lists
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals
  • Ad scheduling; Pausing/Activating ad groups
  • Keyword creation and match type optimization
  • Sitelink creation
  • Landing page creation
  • Identify opportunities for automation
  • Location targeting
  • Experiments & tests
  • Identify and troubleshoot account problems as they arise
  • Run monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to company goals
  • Perform wide-scale business analysis to determine trends and find actionable insights
  • Maintain PPC knowledge and keep up-to-date on industry trends and new features
  • Other duties as necessary
 
Position Requirements

Required Skills:

  • Advanced Excel skills
  • Demonstrated data analysis abilities
  • Ability to work in a team and independently
  • Ability to react to account changes and make quick decisions
  • Ability to translate data into meaningful reports
  • Strong quantitative, critical thinking, and communication skills
  • Intermediate VBA skills preferred

Required Experience:

  • 1+ years of PPC or SEM experience in an in-house department or agency setting
  • 1+ years experience with Excel in a professional environment
  • Prior experience leveraging tools and measurement platforms such as Google AdWords Editor & Google Analytics
  • Experience in a professional or educational environment showing an aptitude for mathematics/statistics

Preferred Experience:

  • Exposure to SEO, Display, and/or Paid Social Media, a plus
  • Direct response/e-commerce experience and experience managing large-scale, complex PPC campaigns preferred
  • Experience with DoubleClick Search reporting tools and Google AdWords certification preferred
  • Experience in merging automated and human elements with PPC bidding preferred

Education:

  • Bachelor's degree in Statistics, Mathematics, Marketing, or related field required
  • Master's degree in Statistics, Mathematics, Marketing, or related field preferred
  • Current Google AdWords and Bing Ads certifications preferred

Schedule:

  • Full time
  • Monday-Friday, 8:00AM to 5:00PM

 
Full-Time/Part-Time Full-Time  
Shift Days  
Division TicketNetwork, Inc.  
Exempt/Non-Exempt Exempt  
Req Number MAR-22-00004  
Location Florida - TN  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

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