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Digital Content Specialist 


Are you a team player who thrives in a fast-paced environment and wants the opportunity to create social change and impact? Can you deliver creative content in collaboration with internal and external organizational partners with ease? Opportunity Finance Network (OFN) is looking for a talented professional to create, publish, and manage online content to advance OFN and community development financial institution (CDFI) visibility, reputation, and promotion of key activities to target audiences. The successful candidate will have a keen interest in telling the story of the impact of CDFIs through multimedia formats, noting news and milestones in the field. This includes OFN’s blog, newsletter, social media (Twitter, Facebook, LinkedIn, Instagram), storytelling, website, PR support, and other writing and digital content production. You will secure content that engages OFN’s various audience segments and helps build a larger following for OFN and the entire CDFI industry. You will also support OFN’s borrower story and member profile programs, including asset gathering, editing, curation/management of database, and publication to digital media. This role provides results reporting and analysis on a quarterly basis and can work on other writing assignments as needed.


OFN is a leading national network of CDFIs (community development financial institutions) headquartered in Washington D.C. In pursuit of our mission to align capital with social, economic, and political justice, OFN supports its 350+ member CDFIs with money, strength, and voice to drive transformational change in underserved rural, urban, and Native communities nationwide. We help money flow to people and places where traditional finance doesn’t reach. As a financial intermediary, OFN secures private capital for CDFIs through strategic partnerships with leading corporations such as Google and Twitter, mainstream financial organizations such as Bank of America and Wells Fargo, and philanthropic organizations such as the John D. and Catherine T. MacArthur Foundation and the Robert Wood Johnson Foundation.


OFN builds the strength of its membership and other CDFIs through financial products and services, events, training, research, policy advocacy, and visibility. Currently OFN has an on-balance sheet loan portfolio of $150 million and manages capital on-and off-balance sheet of nearly $1 billion and has plans to bring additional $1 billion in new private capital to the industry.


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People who work at OFN come from a variety of professional and academic backgrounds. Be a part of our growing diverse, highly committed, skilled, and collaborative staff who are guided by the following values:


  • Passion for the mission and true believer in our core purpose.
  • Courage to be a fearless advocate who is confident and resilient in our fight to drive capital into low-income communities.
  • Smart, quick seekers of knowledge who thrive on creating and developing new strategies, products, and programs for increasing capital to communities we serve.
  • Desire to be a collaborative team player who possesses humility and a willingness to lean in all areas of our work.

Core Responsibilities:

  • Works in collaboration with VP, Marketing to produce editorial calendar and authors or secures content to publish on the OFN blog, social media, and other key channels.
  • Supports production and execution of marketing plans for major events, such as the annual OFN Conference, and activity related to partner programs, such as the Finance Justice Fund.
  • Supports OFN’s borrower story and member profile program, including recruiting and collection, editing, fact checking, and publication.
  • Pursues annual targets for blog readership, social media followers, CDFI stories and member profiles produced, etc.
  • Builds and maintains social media presence, including campaigns to increase impressions and engagement.
  • Maintains and enforces online content best practices, both creative and technical, that uphold OFN brand principles and writing styles.
  • Has ability to work with design vendors and perform basic graphics production and modifications.
  • Identifies trends and insights using marketing analytics software, contributes to goal setting, measures and reports on performance of online platforms, and recommends adjustments to plans and content delivery based on results.
  • Writes, edits, and/or produces other online content as assigned, such as marketing emails and website copy.


Position Requirements



  • Bachelor’s degree in Journalism, English, Communications, Marketing or 5-7 years of equivalent experience in lieu of a degree.
  • 3-5 years of experience producing online, multi-channel content in a professional setting to connect with stakeholders through compelling messages and stories.
  • Demonstrated knowledge of digital and social media trends.
  • Experience in social media analytics, including understanding the key measurements to track.
  • Experience working with content management software; social media management software; email marketing software; and leading social media platforms (such as Wordpress); social media management software (such as Hootsuite); and email marketing software (such as Salesforce and Pardot).
  • Knowledge of AP Stylebook or Chicago Manual of Style and demonstrated experience at writing within editorial and brand guidelines.
  • Experience working with Adobe Create Suite or other graphic design software.
  • A strong passion for, understanding of, and commitment to OFN’s mission, vision and values; familiarity with the CDFI industry strongly preferred where one can be a fearless advocate, who is confident and resilient in OFN’s fight to drive capital into low-income communities.
  • Exceptional copy writing and editorial skills, including the ability to clearly communicate technical concepts to nontechnical audiences.
  • A collaborative team player who possesses good interpersonal skills to work across all levels of the organization, humility, and a willingness to learn in all areas of our work.
  • Smart, quick seeker of knowledge with the ability to think creatively and can adapt content for social media, blog posts, and OFN events.
  • Understanding of HTML and CSS.
  • Sound judgment and the ability to juggle multiple tasks and priorities in a rapidly changing, dynamic environment.
  • Motivated, self-starter, independent, results oriented, and professional.
  • Attention to detail and commitment to excellence.
  • Comfort working in a small off environment.
  • Minimal travel required (up to 5% of time).
  • Job involves normal physical requirements for an office position.



Supervisor: VP, Marketing FLSA Status: Exempt


Full-Time/Part-Time Full-Time  
Salary Range  
Exempt/Non-Exempt Exempt  
Location Washington D.C.  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

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Posted on: 8/31/2021
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