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Admissions Counselor - Seminary  

Open Date 12/14/2021  
Classification Administrative  
Department Moravian Theological Seminary  
Exempt/Non-Exempt Exempt  
System Job Title Admissions Counselor  

SUPERVISION RECEIVED: Sr. Director of Joint Seminary Enrollment & Financial Aid



POSITION SUMMARY: Facilitate the admissions process (from inquiry to confirmed) either at Moravian Theological Seminary or Lancaster Theological Seminary by maintaining continuous contact with prospective students and managing their Customer Relationship Management (CRM) database records. Execute a comprehensive recruitment plan using available resources to meet targeted enrollment goals for all programs of study. Stay current on industry and campus news that could impact the prospective student. Represent and promote Moravian and Lancaster Seminaries in a variety of forums, creating relationships with college counselors, chaplains, denominational leaders, alumni, current students, faculty, staff, and others who can identify prospective students. One Admissions Counselor will work on each seminary campus (Bethlehem and Lancaster), each reporting to the Senior Director of Joint Seminary Enrollment and Financial Aid. Each Counselor will work primarily from one campus but need to travel periodically between the two campuses. Candidates should indicate campus location preference, if any, in their application materials.




  • Manage the application process and the enrollment funnel.
  • In accordance with the communications plan developed by the Enrollment Office, maintain "high-touch" ongoing communication with prospects and applicants through phone, text, email, Zoom conversations, and marketing materials during discernment and application processes that result in the achievement of targeted new student goals for each admissions cycle.
  • Respond to all new inquiries within 1 business day.
  • Effectively advise prospective students regarding admissions requirements, policies, procedures, and campus resources in person, by telephone, written correspondence, email, and virtual forums throughout the admissions cycle.
  • Arrange campus visits and tours


  • Implement recruitment strategies as outlined in the recruitment plan.
  • Arrange and visit colleges/universities, denominational gatherings, conferences, and vocational events, virtually and in-person. Overnight travel may be required.
  • Build and strengthen relationships with alumni, feeder colleges, programs, denominational leaders, and conferences for the purpose of student cultivation and recruitment.
  • Clearly and persuasively articulate Moravian and Lancaster Theological Seminaries' vision and mission to prospective students, pastors, judicatory leaders, faculty of other institutions, and other "influencers."
  • Energetically provide a welcoming and knowledgeable presence for all prospective students.

Analysis & Reports

  • Manage CRM and student information system (SIS) data
  • Provide applicant and inquiry reports during regular meetings with the Senior Director of Enrollment and enrollment team.
  • Provide monthly Admissions reports and dashboards.
  • Provide reports and feedback on effectiveness of selected recruitment events and meetings, prospective students' vocational needs, and application/retention status.
  • Consult with Sr. Director of Enrollment regarding Seminary degree and certificate programs, policies, national admissions trends (standards and policies) and offer recommendations for improvement to overall processes.

Student Experience Mentorship

  • Develop and maintain pipelines of prospective students for degree and certificate programs.
  • Provide best-in-class customer service to all prospective and current students.
  • Interact closely with all assigned students (current and prospective) via phone, email, and virtual platforms and develop coaching relationships to drive retention and student satisfaction.
  • Act as a point of contact to direct students to campus resources.


  • Assist with the development of Admissions marketing materials.
  • Be dynamic, confident, self-starter, highly organized, and work within a team.
  • Perform related duties as assigned by the Sr. Director of Enrollment

Environmental Demands:

  • Hours of work: average of 37.5 hours per week with weekend and evening program commitments.
  • Travel is required.
  • Indoor work environment is temperature controlled. Regularly works with others.

Other Requirements:

  • Reading/Writing/Math - Strong skills in reading, writing, and editing.
  • Attention to Detail - Attention to detail in record keeping; ability to manage multiple priorities at one time.
  • Planning/Coordinating - Superior organizational skills; ability to plan effective programs of service aligned with organizational objectives.
  • Judgment/Decision Making - Ability to work independently, prioritize own work, meet deadlines, maintain confidentiality.
  • Communication Skills - Ability to communicate effectively with supervisor, faculty, staff, and students; superior communication skills required.
  • Social Skills - Ability to relate collegially, cooperatively, and effectively with staff, faculty, support staff and students as well as visitors and denominational leaders; superior and professional interpersonal skills required.
  • Vision - Close vision required over significant periods of time to read and produce documents and reports.
  • Hearing - Ability to hear verbal communication and to carry on telephone and online Zoom conversations.
  • Speech - Clear speech is required to interact with others.
  • Lifting/Carrying - Light work- Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently to move objects. May need to lift/push/pull recruiting materials up to 50lbs.
  • Sitting - What is required to maintain office work and use of a computer.
  • Reaching - Ability to reach above shoulder and below shoulder at arm's length.
  • Manual dexterity - Ability to use computers and other technological devices.
  • Driving - Ability to drive to events


QUALIFICATIONS: A master's degree in an appropriate field is required and the Master of Divinity is optimal. Candidates should be able to demonstrate an ability to thrive in a fast and changing work environment, excellent collaboration skills, and a proven ability to work as part of a team. Experience working with integrated technology systems and tools is a plus. Computer, Google Suite, CRM database management, and social media literacy is required. Excellent verbal, written, and interpersonal skills are necessary to respond to a variety of people. Successful candidate should be a self-starter and a team player who can work individually with students, have a commitment to customer service, and have the ability to be a trusted ambassador of MTS and LTS mission and goals. Requires an ability to work a flexible work schedule including evenings and weekends to best accommodate student needs. Theological, college or graduate school recruitment experience and ordination are strongly preferred.


TO APPLY: Qualified candidates should attach their cover letter and resume to the online application by clicking "Apply Now". Please attach documents as a PDF file.


Link to our DEI Action Plan:


Deep respect for others is fundamental to the Moravian University community. Moravian University does not discriminate against any person based on actual or perceived race, color, sex, religion, ancestry, genetic information, national origin, sexual orientation, gender identity or expression, familial status, marital status, age, veteran status, disability, use of guide or support animals and/or mechanical aids, or any other basis protected by applicable federal, state, or local laws. In compliance with the requirements of Title IX, Moravian University does not discriminate on the basis of sex in its educational program and activity, including employment.


Concerns regarding all forms of discrimination, including sexual harassment and/or sex discrimination in employment:

Leah M. Naso

Title IX Coordinator/Compliance Officer

210 Colonial Hall

Moravian University

1200 Main St.

Bethlehem, Pennsylvania 18018

(610) 861-1529


Concerns regarding gender and equity in athletics:

Rebecca May

Assistant Athletic Director

148 Johnston Hall

Moravian University

1200 Main St.

Bethlehem, Pennsylvania 18018

(610) 625-7791


Concerns regarding the application of Title IX:

U.S. Department of Education

Office of Civil Rights

100 Penn Square East, Suite 515

Philadelphia, PA 19107-3323

(215) 656-8541


Report sexual harassment/sex discrimination online anytime (can be anonymous) at Grievance procedures can be found in the institutional Equal Opportunity, Harassment, and Non-Discrimination Policy at


Please visit to review benefits offered at Moravian University.*


WORK ENVIRONMENT: The work environment characteristics described here are representative of those encountered while performing the essential functions of this job.

The individual is routinely exposed to indoor conditions, minimum outdoor weather and temperature extremes, and moderate noise level.


Pursuant to the ADA, Moravian University will provide reasonable services and accommodation(s) to employees with qualified disabilities in order to perform the essential functions of their employment, except when doing so would be unduly disruptive and/or result in undue hardship to the University. Accommodations are determined on a case-by-case basis through documentation review and an interactive interview process that includes the employee's supervisor. Requests for accommodation or questions about this process should be directed to Human Resources at or 610.861.1527. View the standard physical demands for positions at Moravian University. If this position requires additional or different demands, a Human Resources team member will notify you.


The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job.


*Please visit this link to review the benefit eligibility status associated with this position.

About the Organization Moravian University offers students a private education they will not find anywhere else: personal attention and preparation for life with a record of success longer than our nation's history. Located in Bethlehem, Pennsylvania and offering undergraduate and graduate degrees that blend liberal arts with professional programs, Moravian University has been preparing students for reflective lives, fulfilling careers, and transformative leadership in a world of change since 1742. Moravian University is a member of The New American Colleges and Universities (NAC&U), a national consortium of selective, small to mid-size independent colleges and universities dedicated to the purposeful integration of liberal education, professional studies, and civic engagement. Visit to learn more about how the Moravian University focus on education for all prepares its students for life-long success.  
EOE Statement Moravian University is an equal opportunity employer valuing diversity and encouraging individuals from under-represented populations to apply. EOE  

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