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Title

Email Marketing Coordinator 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
 
Description

Email Marketing Coordinator

Are you a master at Email Marketing? If so, then this position might be for you. VertMarkets, Inc. continues to grow and needs to add an Email Marketing Coordinator to it's team in Horsham, Pennsylvania.

The email marketing enthusiast is responsible for developing and executing strategies and messaging campaigns to drive opt-in newsletter subscriptions and increase reader activity throughout the subscriber lifecycle.

Job Responsibilities:

  • Write persuasive copy to win new opt-in subscribers, kickstart their initial engagement, regularly gather their feedback, reinvigorate their activity when it lapses, and retire their subscription at the appropriate time.
  • Design and write onboarding, reengagement, and other audience engagement emails that are optimized for inbox deliverability and subscriber conversion, across platforms (email clients and devices).
  • Proofread messages for clarity, grammar, and spelling.
  • Develop and deploy automated messages and campaign flows in our email service provider (Marketo).
  • Test and troubleshoot campaign issues that may arise, such as rendering or deliverability issues.
  • Partner with internal market leaders to determine optimal approaches to audience segmentation, segment-specific newsletters, and related messaging.
  • Track and analyze performance — at message, campaign, and subscriber levels — and adjust for improvement.
  • Create subscriber engagement reports for distribution to market groups and other company stakeholders.
  • Execute A/B and other performance tests of engagement email copy, design/layout, etc.
  • Gather subscriber feedback via online surveys, phone interviews, and other interactions.
  • Recommend improvements to newsletter design, layout, copy, timing, etc. based on internal performance data, subscriber input, and industry best practices.
  • Devise new ways to acquire subscribers and engage existing subscribers via email, our websites, and other channels.
  • Collaborate with internal technical, design, and other teams to implement new or updated subscriber-focused features, processes, etc.
 
Position Requirements

REQUIRED SKILLS / EXPERIENCE:

  • 2+ years proven work experience in email marketing or digital publishing
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field
  • Experience using ESPs, web analytics, and marketing automation technology
  • Proven ability to drive audience/customer demand, growth, and engagement
  • Knowledge of digital marketing trends and email marketing best practices
  • Experience with subscriber segmentation and personalization
  • Strong analytical skills with a passion for testing and measuring results
  • Excellent copywriting skills
  • Demonstrated project management skills
  • Critical thinking and problem-solving skills
  • Strong collaboration skills (across departments)
  • Excellent visual, oral and written communication skills

Preferred Experience/Skills:

  • B2B marketing, publishing, or related experience
  • Marketo experience
  • HTML experience
  • Proficiency in SQL or related querying language

 

A leader in business-to-business Web-based publishing, VertMarkets provides its audiences with the most up-to-date news and analysis while building deeper and more profitable relationships for its advertisers. We hire world-class employees with high character, drive and discipline, and a track record of success. In turn, we provide our employees with career growth potential, a friendly work atmosphere, and excellent pay and benefits.

If you want to be surrounded by a winning team that wants everyone to succeed, submit your resume today!

 
Tags HTML, content creation, email, subscriber engagement, email deliverability, Marketo, newsletters, email layout, email marketing  

This position is currently not accepting applications.

To search for an open position, please go to http://PetersonCartridgeCo.appone.com



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