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Title

Marketing Strategist 

Description

Stateside is the industry-leading government relations firm. Based in DC, but our expertise encompasses all 50 states and the District of Columbia. Client partners include corporations, trade associations, advocacy coalitions, the federal government, and non-profits. Our team of professionals includes experienced government relations consultants, issue managers, former state legislative staff members, and regulatory attorneys. We are committed to developing strategies that help our client’s team succeed across every area of state and local government affairs.

We are seeking a full-time creative, forward-thinking, and organized digital marketing strategist. In this position, you will work with the business development team and will be responsible for ideating, planning, writing, and executing various content to promote our services, build brand awareness, promote thought leadership, and generate leads.

You must have excellent writing and visual presentation skills and be able to create consistent, meaningful content on all marketing channels (Organic, Social, Paid) which includes landing pages, blogs, reports, infographics, etc. You must also have experience with defining metrics and setting specific objectives to track marketing performance and inform decision-making. Experience working with state and/or local policy issues is preferable.

 

 
Position Requirements

Responsibilities

  • Craft, execute, and maintain digital marketing strategy to grow website traffic and increase conversions.
  • Identify, write, and publish various policy-related marketing content for audiences on all marketing channels.
  • Worked collaboratively with SEO vendor to monitor keyword rankings and identify opportunities to boost digital visibility.
  • Create appealing images and videos consistent with branding themes to complement marketing materials and social media posts.
  • Track, analyze, and report marketing results using tools such as Google Analytics and Hootsuite to help inform business development team decision-making.
  • Coordinate with internal teams to develop various content (i.e., blogs, trend reports, case studies).
  • Recommend and implement online advertising, pay-per-click (PPC) and lead gen campaigns to generate quality leads (LinkedIn).
  • Establish relationships with online communities by identifying key partner organizations, news outlets and policy organizations that fit our strategy and brand.
  • Establish consistent voice across cross-functional departments and contributors.
  • Manage website content and ongoing website maintenance.

Job Requirements

  • Bachelor of Science in Marketing, Communications, or a relevant field.
  • 5+ years’ experience in communications / digital marketing / social media preferably with a focus on local and/or state policy issues.
  • Social media management (Facebook, Twitter, LinkedIn, Hootsuite)
  • Email Marketing (Constant Contact)
  • Paid Acquisition (LinkedIn)
  • Adobe Creative Suite (InDesign, Photoshop, Acrobat)
  • Graphic Design (Canva)
  • Proficiency in one or more social media listening platforms.
  • Experience using web analytics and creating reports.
  • Ability to work in self-directed, fast-paced environment.
  • Must have strong writing skills.
  • Highly proficient computer skills.

 

 
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

 

This position is currently not accepting applications.

To search for an open position, please go to http://StatesideAssociatesInc.appone.com



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