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Title

Media Planner 

Location New York  
Full-Time/Part-Time Full-Time  
About the Organization AdAdapted is a digital engagement and insights platform for CPG brands, Agencies, and Retailers. Our platform leverages 1st party Add To List data and offers Clients the ability to directly target their primary consumers in the apps they use to plan and shop. Deployments include National, Regional or Geo-Targeted Retailer-Specific campaigns.

The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with your ads.

AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of consumer's purchase decision process.
 
Description

Who we are:

We know what grocery shoppers will buy before they buy them.

AdAdapted is a leading mobile ad solution for CPG and grocery retailers.

We’ve created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us to influence and track what goes on millions of American grocery lists.

With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world’s largest CPG brands.

Role Summary:

We have grown tremendously in the past year and are looking to expand our team in the NYC market. AdAdapted is looking for a highly motivated Sales Planner with a background in mobile/digital advertising to support the sales team in streamlining the RFP and proposal process. The ideal candidate for this role has a solid understanding of digital advertising and can hit the ground running in a fast-paced collaborative environment. We are looking for someone who will use this opportunity to make a significant impact in streamlining processes for our sales team and proactively take on challenges.

You will own:

  • Becoming a subject matter expert onAdAdapted’s product suite and unique selling proposition and competitive landscape

  • Building an effective partnership with the NY Sales team to understand client objectives, pain points, and how that matches to AdAdapted’s offerings

  • Management of RFP process, supporting the sales team in responding to RFPs and other client facing inquiries

  • Evaluate current communication flow between cross functional teams (Sales, Client Success, Ad Ops, Marketing) and refine processes to promote better cross-functional relationships Becoming a subject matter expert on our CRM and other internal tools, always looking for ways to streamline processes and systems to better promote team productivity and communications.

  • Support 3rd party attribution vendors including confirming feasibility and related performance reporting

 
Position Requirements

Qualifications:

  • Bachelor’s degree required, preferably in business administration, sales, marketing, advertising or an associated field

  • 2-3 years of prior media sales planning or advertising agency experience

  • Ability to manage multiple priorities and work well under tight delivery timeframes with ease and positive attitude

  • Understanding of 3rd party advertising tags and reporting

  • Proactive, results-oriented with strong customer service skills

  • Proven skills in problem-solving, follow through, and attention to detail

  • Proficiency in Microsoft Excel and PowerPoint

  • Experience with CRM systems (ideally Salesforce) preferred

  • Previous experience inCPG vertical with knowledge of mobile media trends preferred

    #adops #adtech #cpg #LI-HYBRID

About AdAdapted

The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with their ads.

AdAdapted has eliminated the guessing game and provides clients with the knowledge of when and where your consumers are thinking about their brand. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of a consumer's purchase decision process.

AdAdapted’s fast-paced culture is based on working hard, exceeding our goals and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.

What we provide:

  • Competitive salary package

  • Flexible PTO schedule with healthy work/life balance

  • Full-suite benefits plan (medical/dental/vision) including FSA/HSA options

  • 401k plan including company match

  • Possibility for company stock options

  • Professional development opportunities

AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com.

 
EOE Statement AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits or privileges of employment please contact hr@adadapted.com.  

This position is currently accepting applications.

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