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Title

Ad Operations Team Lead 

Location Ann Arbor  
Full-Time/Part-Time Full-Time  
About the Organization AdAdapted is a digital engagement and insights platform for CPG brands, Agencies, and Retailers. Our platform leverages 1st party Add To List data and offers Clients the ability to directly target their primary consumers in the apps they use to plan and shop. Deployments include National, Regional or Geo-Targeted Retailer-Specific campaigns.

The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with your ads.

AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of consumer's purchase decision process.
 
Description

We know what grocery shoppers will buy before they buy them.

AdAdapted is a leading mobile ad solution for CPG and grocery retailers.

We've created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us to influence and track what goes on millions of American grocery lists.

With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world's largest CPG brands.

Role Summary

  • Manage large budget (+$100K) complex media campaigns (including QA) across our internal ad network and partner ad networks to deliver high-performing native and in-app advertising for CPG companies and grocery retailers.

  • Coordinate and communicate with Sales, Client Success, Engineering, and Account Management to meet campaign KPIs provide outstanding service to our customers.

  • Leverage best practices to achieve campaign performance and margin goals. Speak confidently to clients regarding implementation and expectations.

  • Lead operational projects to improve Ad Operations aggregated performance, margin, scale, or efficiencies. Demonstrate big-picture thinking for the benefit of the department and company as a whole.

  • Assist in the mentorship of existing junior team members and hiring of new team members as we continue to grow our AdOps team.

 
Position Requirements

Requirements:

  • BA/BS degree or equivalent experience

  • 1-3 years of ad operations or related analytical experience

  • Understanding of Ad Operations terminology and tools including DSPs, SSPs, Exchanges, DMPs, etc. Experience with 3rd party tracking (Google/Doubleclick/Sizmek, Doubleverify) a plus.

  • Proficient in Microsoft Excel

  • Experience interfacing with cross-functional teams in a start-up environment is a plus

  • Excellent analytical skills and drive to solve complex problems

  • Ability to manage multiple projects and deadlines successfully

  • Experience documenting technical processes

  • Be curious and willing to test ever-changing technology

About AdAdapted

The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with their ads.

AdAdapted has eliminated the guessing game and provides clients with the knowledge of when and where your consumers are thinking about their brand. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of a consumer's purchase decision process.

AdAdapted’s fast-paced culture is based on working hard, exceeding our goals and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.

What we provide:

  • Competitive salary package

  • Flexible PTO schedule with healthy work/life balance

  • Full-suite benefits plan (medical/dental/vision) including HSA options

  • 401k plan including company match

  • Possibility for company stock options

  • Downtown Ann Arbor office space

  • Professional development opportunities

AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com.

 
EOE Statement AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits or privileges of employment please contact hr@adadapted.com.  

This position is currently accepting applications.

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