Email Opening

Regional Sales Director 

Category Sales  
Number of Openings 1  
Location San Francisco  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Exempt  

The Regional Sales Director is responsible for managing and supporting retail sales and marketing activities for VinFast US stores across the Northern California area. The Regional Sales Director has oversight of store level sales personnel and direct accountability for achieving delivery and client satisfaction objectives for the region. This role will act as the main liaison between daily store operations and headquarters.



  • Day-to-day management and supervision of store sales teams to ensure achievement of vehicle delivery, customer experience, and other brand KPIs
  • Oversee and lead sales, promotions, marketing, and delivery activities for the area stores, ensuring alignment to regional and brand KPIs
  • Establish strategies and successfully execute action plans to achieve delivery, client experience and sales targets for regional KPIs
  • Implement key initiatives set by VinFast US Sales, marketing, and other functional areas
  • Mentor, train and develop VinFast US regional store leadership and employees
  • Monitor employee productivity against targets for KPIs tied to overall sales and company performance
  • Develop and report on performance summaries and action plans for presentations to executives as necessary
  • Ensure VinFast US stores comply with industry regulations
  • Explore opportunities for continuous improvement to maximize sales and improve purchase experience for VinFast US clients
Position Requirements


  • Bachelor’s Degree preferred
  • 8 years of progressive work experience in retail and store management
  • Experience managing multiple retail locations and oversight of a given market area
  • Proven track record of success in achieving operational and sales targets
  • Automotive and electric vehicle (EV) experience a plus
  • Experience in a start-up environment or with new product launches a plus
  • Strong analytical skills
  • Excellent communication, writing and presentation skills
  • Ability to build strong interpersonal relationships with US executive leadership, internal stakeholders, peers, and external partners
  • Strong relationship, team building and leadership skills
  • High level of attention to detail and organization
  • Creative problem solver; not afraid to think outside the box
  • Proficiency in business productivity tools and software (MS Office Suite, Salesforce, CRM)
  • Flexible and adaptable; able to deal well with modifications and changes to operating plans as well as implement new strategies and tactics to accommodate these changes
Open Date 10/18/2021  
Req Number SAL-21-00005  
About the Organization VinFast is Vietnam's leading manufacturer of premium automobiles and has achieved its initial goal of being #1 in all competing segments of domestic car retail in less than 2 years after stunning the world at the Paris Motorshow, in 2018. In less than 12 months we have set up the newest, biggest automated manufacturing facility in ASEAN with a $4.4 billion investment and a capacity up to 250,000 cars per year and delivered our first cars to customers in 2020.

Now, in 2021 we embark on our next mission - global expansion with the launch of our Pininfarina-designed, 100% electric SUVs model line-up, starting in with Northern America and Europe. With a Direct-to-Consumer business model, we have an ambitious growth strategy planning rapid retail and aftersales facility expansion in Europe over the next 12 months.

A US Marketing, Sales and Distribution entity has been established to sell and service VinFast products. Corporate offices are in Southern and Northern CA, with showrooms and service centers established throughout the country starting in Q1 2022.  
EOE Statement Vinfast is an Equal Opportunity Employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. All employment is decided based on qualifications, merit and business need.  

This position is currently not accepting applications.

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