Share Email Opening Apply Now
Title

Copywriter 

About the Organization Brownells, A 2nd Adventure Group Company
At Brownells, we Empower the Spirit of Independence and Adventure. Our passion is connecting gunsmiths, firearm enthusiasts, collectors, hunters, competitors, and protectors with products that outfit and enhance their spirit of independence and adventure.

Brownells is the preeminent all-things-firearms company in the world. Founded in 1939 in Montezuma, IA, Brownells' storied history of connecting firearm and firearm accessory manufacturers with freedom-loving customers is unrivaled.

We believe the spirit of independence and adventure is a mindset - in the office, on the range, in the field or with your family. It is the foundation - and reason - for everything we do.

Our values:
• R.I.C.H. (Respect, Integrity, Courage, Honesty)
• Power of the Platform (collectively leveraging our unique brands)
• Purpose Driven Performance
• Relentless Creativity & Innovation
By joining Brownells, you will help us inspire, educate, and outfit adventure-minded, freedom-lovers across the world with products that outfit their passion.

Why Adventure With Us
Put simply, our adventure is fun! If working in a fast-paced, hobby-based business where growth and exploring new frontiers every day excites you, then WE WANT YOU!

Our team is diverse, inclusive, and obsessed with new ideas. We put our customers and employees and their families at the forefront. As a third-generation, family-owned business, we understand the need for a great benefits package, professional develop opportunities, adventure incentives and most importantly, flexibility in schedules to allow for the most time possible with your loved ones.
 
Division Brownells  
Full-Time/Part-Time Full-Time  
Description

Adventure Summary

The purpose of the position is to be responsible for creating persuasive marketing copy for all Brownells-branded catalogs, products, websites, advertorial, digital marketing, direct mail pieces, and a other external and internal marketing communications under the direction Creative Director and Lead Sr. Writer.

What You Will Do

Main Duties & Responsibilities:

Operational

  • Write, edit, and proofread, copy for all marketing documents and web content.
  • Develop and regularly update content for the Brownells websites to ensure web copy supports company messaging and search engine optimization (SEO) efforts.
  • Responsible for clear, concise, on-time, error-free writing that carries defined marketing messages and effectively motivates action by the reader.
  • Proofread all deliverables for grammar, editorial accuracy, and adherence to specific brand voices.
  • Edit and rework copy received from in-house product managers and outside vendors to conform to Brownells style and standards.
  • Research information to develop product copy, copy block titles, bullet points, etc.
  • Contact manufacturers and vendors via telephone and e-mail for additional product features & benefits information.
  • Identify unique product functions and features and integrate these as benefits into persuasive marketing copy that helps customers make informed buying decisions.
  • Write concise, engaging subject lines, preheaders, and banner texts for daily customer marketing e-mails that encourage customer click-thru and conversion.
  • Write SEO-friendly titles and introductory texts for Brownells video content.
  • Create and edit articles for the "Learn" section of the website, either as standalone features or to accompany videos.
  • Prioritize and manage multiple writing projects in a fast-paced environment without sacrificing quality of writing and content accuracy.
  • Complete copy revisions when product features and specifications change.

Strategic

  • Conceptualize new, exciting ways to present products in on the website, in marketing e-mails, and print.
  • Effectively communicate our various in-house brand messages and product features and benefits.
  • Learn the company's market segments and industry jargon.
  • Apply various copywriting styles to fit different market segments and media types, including SEO-enriched website copy, marketing e-mails, online video descriptions (e.g., YouTube), catalog copy, ads, brochures, flyers, package labels, user instructions etc.

Leadership

  • Work with limited information and minimal supervision, while solving problems encountered during copywriting.
  • Establish a good rapport with internal staff and vendors.
  • Work closely with layout, graphic design, photography and video staff to ensure products are presented in a clear, accurate, and appealing fashion.
  • Work closely with Creative Director and Lead Sr Writer to ensure consistent messaging throughout Brownells marketing materials.
  • Promote service-focused culture with emphasis on delivering high-quality written content and to internal and external customers.

Administrative

  • Assist with electronic data entry of new product information into workflow management system.
  • Assist with editing/proofreading and manual indexing as needed.
 
Position Requirements

What You Will Need

Education and Experience

  • Bachelor’s degree in Communications, Journalism, Advertising, Public Relations, English, Marketing or relevant field
  • Two or more years of professional writing experience
  • Experience with multi-channel, product information management (PIM) systems a plus
  • Retail/Direct Marketing experience a plus

Knowledge

  • Working background or strong interest in firearms and reloading

Skills

  • Meticulous attention to detail
  • Possess confidence and initiative to do research to get answers, solve problems, and meet demanding deadlines
  • Ability to stay engaged to remain focused, on-task, and interested in every project
  • Contribute to new content development

Abilities

  • May have to perform minimum assembly/disassembly of products
  • Must be able to work efficiently with some flexibility to work extra hours before deadlines
  • Must be able to follow written instruction and diagrams

Attributes and Strengths

  • Strong desire to write, be creative, and explore a variety of styles, while also adhering to specific house style requirements

Leadership Competencies

  • Executing the Mission
  • Living the Core Values
  • Communication and Interpersonal Effectiveness (L3)
  • Creativity and Innovation (L4)
  • Customer Focus (L2)
  • Teamwork and Collaboration (L2)

Physical Demands

Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

  • General office environments
  • Ergonomics

Where You’ll Be Located

Grinnell, Iowa

Live Your Adventure!

Brownells is a subsidiary of 2nd Adventure Group. At 2nd Adventure Group, our mission is to provide a platform to connect people with their passions. Our brands are aligned to empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure. Our sister companies include: Crow Shooting Supply, Sinclair International, AR15.com, W.L. Baumler Co. and Big Springs Range Complex.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

 
EOE Statement Brownells, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, creed, color, religion, national origin, physical or mental disability, protected veteran status, age, genetic information, marital status, pregnancy, sexual orientation, gender identity or any other characteristic or status protected by law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at careers@brownells.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.  

This position is currently accepting applications.

Apply Now



WE ALSO RECOMMEND

Other Jobs Within Same Category
Digital Analytics Manager II in Grinnell, Iowa
Posted on: 10/27/2021
[Apply Now]


Other Jobs Within 60 Miles
Senior IT Engineer in Grinnell, Iowa
Posted on: 7/28/2021
[Apply Now]

Director of Infrastructure and Security in Grinnell, Iowa
Posted on: 9/7/2021
[Apply Now]

Agile Project Manager in Grinnell, Iowa
Posted on: 11/3/2021
[Apply Now]

Service Desk Technician I in Grinnell, Iowa
Posted on: 11/9/2021
[Apply Now]

Human Resources Intern in Grinnell, Iowa
Posted on: 10/19/2021
[Apply Now]



 


 
Click here for technical assistance.