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Digital Media and Email Marketing Specialist 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Digital Marketing and Email Marketing Specialist

Are you a master at digital production? If so, then this position might be for you. VertMarkets, Inc. continues to grow and needs to add a Digital Media and Email Marketing Specialist to it's team in Horsham, Pennsylvania.

This Specialist is responsible for the creation of digital assets (HTML newsletters, lead nurturing and account-based marketing emails, pop-ups, custom content article layouts, banners, social media graphics, eBlasts) to meet the needs of various departments and projects. The departments include:

  • Custom Content / Content Services
  • Newsletter Production
  • Editorial
  • Print Production
  • Marketing (including all Ad Banner Management)

The ideal candidate will possess expert level skills in the Adobe Creative Suite (including video and audio production), HTML and CSS design, and remains up-to-date on current UI design principles and trends. In addition to these role-specific skills, this role requires high attention to detail and a professional approach to time, costs, and deadlines.


Newsletter Production

  • Manages the creation and production of regular, custom, segmented, and weekend newsletters as assigned by the Newsletter Production Coordinator, including the client newsletter services customers.


Lead Nurturing, Account Based Marketing Programs

  • Perform day-to-day email activities including, but not limited to, email campaign brief set-up, scheduling, testing, and gathering requirements for all lead nurturing and account-based marketing initiatives
  • Build and assemble emails, complete list pulls and uploads, tag content as needed
  • Work closely with cross-functional teams (design, ops, and account management) to ensure timely deliveries of all creative assets are scheduled prior to deployment
  • Complete campaign reporting as needed


Pop-Up Programs

  • Perform day-to-day pop-up activities including, but not limited to, campaign brief set-up, scheduling, content updating, set-up testing, and launch.
  • Work closely with cross-functional teams (development, ops, and account management) to ensure pop-ups are coordinated and scheduled prior to deployment
  • Complete campaign reporting as needed


Website Updates

  • Complete monthly Sourcing Center updates


Custom Content / Content Services

  • Responsible for the timely layout of custom content articles as assigned by the Custom Content project manager.
  • Creates, schedules, and managing the set-up and administration of client lead nurturing programs.
  • Creates social media promotional materials to promote client custom content
  • Podcast editing and production for client programs ie. “Business of Biotech”


Ad Banner Management

  • Oversee, manage, and report on the placement of all client banner in the Ad Server.
  • As needed create/update/manipulate client submitted ads for placement
Position Requirements


  • 2 or more years of experience in a marketing, editorial, agency or web production environment working on client projects
  • Demonstrated experience in CSS, HTML, HTML5 and responsive design for the web and email newsletters with a portfolio of work
  • Capable of assessing content and designing layouts that will most effectively communicate the message
  • Have good copy-writing and copy-editing skills and experience preparing copy for the web and email newsletters and marketing messages
  • Expertise in Adobe Creative Cloud, especially Dreamweaver and Photoshop
  • Strong organizational skills, high attention to detail, and have a history of meeting deadlines
  • Ability to balance multiple projects and be flexible in a fast-paced environment
  • Excellent verbal and written communication skills



  • Proficiency in HTML, CSS, for rapid prototyping.
  • Excellent visual design skills with sensitivity to user-system interaction
  • Up-to-date with the latest UI trends, techniques, and technologies



  • Competitive base salary and paid overtime
  • Medical/dental/prescription/vision coverage for you and your immediate family
  • 21 vacation/personal days in your first year
  • 13 company-paid holidays
  • 401(k) with 100% company match up to 6%
  • Company-paid short- and long-term disability insurance
  • Company-paid life insurance

A leader in business-to-business Web-based publishing, VertMarkets provides its audiences with the most up-to-date news and analysis while building deeper and more profitable relationships for its advertisers. We hire world-class employees with high character, drive and discipline, and a track record of success. In turn, we provide our employees with career growth potential, a friendly work atmosphere, and excellent pay and benefits.

If you want to be surrounded by a winning team that wants everyone to succeed, submit your resume today!

Tags CSS, Adobe Creative Cloud, newsletter, content services, ad banner, eblasts, web editor, content specialist, SEO, search engine optimization, HTML, content creation, critical thinking skills  

This position is currently not accepting applications.

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