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Title

Digital Media Specialist 

About the Organization DMW is an award-winning, full-service direct response agency with 38+ years of experience across all media: digital, video, TV, direct mail, and print. DMW has an especially deep practice in health insurance and health care for the 65+ population, plus other lines of insurance, and financial services. Clients rely on us to produce successful response marketing strategies and tactics driven by data insight, media placement and analysis, digital/mobile expertise, and breakthrough creative. Our team is focused on Core Values - connected, inquisitive, accountable, authentic - that motivate us to do great work and Inspire Direct Results.  
Description

 

***Sign-on Bonus Included***

***Hybrid Work Environment***

 

Our Opportunity

DMW is growing and adding to the team!

We are looking for a Digital Media Specialist to help drive success for our current clients and support new business efforts!

 

What You'll Be Doing

  • Planning and day-to-day management/optimization of digital media campaigns including Search engine marketing, paid social and Display
  • Setup and implement reporting via Google analytics (GA). GA experience will include setting up, analyzing, and reporting of conversion events, pageview and event level tracking. Experience with Google Tag Manager strongly desired.
  • Scope and lead implementation of third-party analytics and management tools including Google Analytics, CrazyEgg, etc.
  • Assist with the development of creative briefs, collaborating on creative production, and building distribution plans comprised of contextual placement, targeted buys, retargeting, search remarketing, etc.
  • Develop A/B and multivariate testing programs for agency clients including banner creative, ad text, and email subject lines
  • Develop and present strategic plans to clients and internal agency teams
  • Prepare and present campaign reports from analytics tools and present to clients
  • Assumes additional responsibilities as required
 
Position Requirements

What We're Looking For

  • 3+ years digital media experience; agency experience a plus
  • Experience with bid management, ad serving and analytics tools required
    • 3+ years years managing Google Ads and/or Bing Ads platforms
    • 3+ years managing Facebook Ads platform
  • Bachelor’s degree from a four year college or university; marketing or other job-related concentration preferred
  • Industry certifications in paid search, testing, analytics, etc. preferred
  • Strong quantitative analytical skills with ability to interpret data in a way that “tells the story"
  • Must have strong Excel and PowerPoint skills
  • Strong written and verbal communications skills
  • Must be able to execute multiple projects simultaneously

 

Get hired and you’ll get all this:

  • Comprehensive Employee Benefits Package
  • 401K Plan
  • Annual Employee Bonus Program
  • Competitive Paid Time Off (PTO) & Company-Paid Holidays
  • Tuition Reimbursement
  • Employee Referral Bonus Program
  • Free shuttle to and from Paoli train station providing access to Septa’s Paoli/Thorndale Line

 

EOE M/F/D/V

DMW is not accepting unsolicited assistance from any search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by any search firms to any employee at DMW via-email, the Internet or directly in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of DMW. No fee will be paid in the event any candidate is hired by DMW as a result of a referral or through other means provided by any search firm.

 

 
Category Digital Services  
Location DMW Direct - Chesterbrook  
Full-Time/Part-Time Full-Time  

This position is currently accepting applications.

Apply Now



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