Share Email Opening Title Digital Media Specialist  About the Organization DMW is the preeminent Medicare marketing agency. We are an award-winning, full-service direct response agency with 40 years' experience in omnichannel marketing. Clients rely on us for successful response marketing strategies and breakthrough creative driven by data insight. Our team is focused on Core Values - Connected, Inquisitive, Accountable, Authentic - that motivate us to do great work and Inspire Direct Results.   Description   ***Hybrid Work Environment***   Our Opportunity We are looking for a Digital Media Specialist to help drive success for our current clients and support new business efforts!   What You'll Be Doing Planning and day-to-day management/optimization of digital media campaigns including Search engine marketing, paid social and Display Setup and implement reporting via Google analytics (GA). GA experience will include setting up, analyzing, and reporting of conversion events, pageview and event level tracking. Experience with Google Tag Manager strongly desired. Scope and lead implementation of third-party analytics and management tools including Google Analytics, CrazyEgg, etc. Assist with the development of creative briefs, collaborating on creative production, and building distribution plans comprised of contextual placement, targeted buys, retargeting, search remarketing, etc. Develop A/B and multivariate testing programs for agency clients including banner creative, ad text, and email subject lines Develop and present strategic plans to clients and internal agency teams Prepare and present campaign reports from analytics tools and present to clients Assumes additional responsibilities as required   Position Requirements What We're Looking For 3+ years digital media experience; agency experience a plus Experience with bid management, ad serving and analytics tools required 3+ years years managing Google Ads and/or Bing Ads platforms 3+ years managing Facebook Ads platform Bachelor’s degree from a four year college or university; marketing or other job-related concentration preferred Industry certifications in paid search, testing, analytics, etc. preferred Strong quantitative analytical skills with ability to interpret data in a way that “tells the story" Must have strong Excel and PowerPoint skills Strong written and verbal communications skills Must be able to execute multiple projects simultaneously   Get hired and you’ll get all this: Comprehensive Employee Benefits Package 401K Plan Annual Employee Bonus Program Competitive Paid Time Off (PTO) & Company-Paid Holidays Tuition Reimbursement Employee Referral Bonus Program Free shuttle to and from Paoli train station providing access to Septa’s Paoli/Thorndale Line   EOE M/F/D/V DMW is not accepting unsolicited assistance from any search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by any search firms to any employee at DMW via-email, the Internet or directly in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of DMW. No fee will be paid in the event any candidate is hired by DMW as a result of a referral or through other means provided by any search firm.     Category Digital Services   Location DMW Direct - Chesterbrook   Full-Time/Part-Time Full-Time   This position is currently not accepting applications. To search for an open position, please go to http://DMWDirect.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category Digital Media Specialist in Chesterbrook, PA Posted on: 10/25/2023 [Apply Now] Other Jobs Within 60 Miles Freelancer - Art, Copy, Proofreading, Print Production in Chesterbrook, PA Posted on: 10/15/2021 [Apply Now] Digital Media Specialist in Chesterbrook, PA Posted on: 10/25/2023 [Apply Now] Follow us

 

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