Email Opening Title Marketing Manager  Category Marketing   Number of Openings 1   Location Los Angeles   Full-Time/Part-Time Full-Time   Exempt/Non-Exempt Non-Exempt   Description JOB SUMMARY: The Marketing Manager will be primarily responsible for KPI strategies, planning, and production of the VinFast US brand and experiential efforts. This role will act as the brand filter of all creative production, oversee campaigns, and launches, supervise agency teams, and direct and execute national and regional events, while collaborating with the global marketing and development teams. RESPONSIBILITIES & KEY ACTIVITIES: BRAND: Support the Marketing Director to develop, recommend, and lead the execution of the marketing strategy as well as manage the effective deployment of the marketing budget Analyze brand and competitive trends, and recommend actions to be taken Develop all creative briefs that align with brand strategy and values-based brand proposition for all creative projects Review marketing materials for VinFast US, including Digital, Social, CRM, Experiential, Retail, Merchandise, etc. Provide ongoing collaboration, creative input, and design projects with internal and external partners Ensures ideas and concepts align with marketing objectives and are completed in accordance with timelines Create and shape brand messaging and communication of new brand offerings Assist in the development and own the execution of the marketing plan and materials based on market insights POC for design and PR agency work Develop and implement strategies along with managing and tracking all activities and performance of agency and other service providers EXPERIENTIAL: Direct, develop, and execute national and regional events including brand launches, product launches, and potentially auto show/ trade show activations Plan events in alignment with major business objectives and marketing calendar Work with agency partners to execute approved strategy, creative, and mange up to provide updates to key stakeholders both domestic and abroad Work in conjunction with internal marketing team members to align and integrate efforts across disciplines Monitor KPIs while taking action to improve or address key learnings for future events BUDGET Responsible for managing and tracking marketing budget and spend MINIMUM REQUIREMENTS: Bachelor’s Degree preferred, Master’s Degree a plus 5+ years of marketing/advertising experience focused on brand management and experiential activations 2+ years of experience within automotive industry desired. Electric vehicle industry a plus Luxury experience preferred Experience with auto show and/ or trade show experience (e.g., CES) preferred Agency and or/ related client-side experience Strong project management skills with attention to detail; master at multi-tasking working in a fast-paced environment managing multiple projects and agency personnel Ability to problem solve, make decisions, and operate with an entrepreneurial spirit within the framework of a team concept Experience with workflow and the ability to work across departments, along with the wider Vinfast teams Ability to problem solve, make decisions, and operate with an entrepreneurial spirit within the framework of a team concept Talent to develop strategy and implementation plans for new projects/initiatives and ability and willingness to take and lead the creative development of a campaign, while managing a macro strategy Capacity to develop strong interpersonal relationships at a variety of levels (i.e., global partners, executive, manager, field staff, direct reports, and agency hierarchy of personnel) with strong resolve to communicate any issues or concerns with business partners Diplomatic and collaborative attitude, able to motivate partners to meet and exceed business expectations Ability to create and present executive facing presentations and other materials Strong written and oral communication skills Physical Requirements: Normal Office Duties Ability to travel when needed Occasional night and weekend work   Position Requirements   Open Date 9/30/2021   Req Number MAR-21-00001   About the Organization Welcome to the Future of Mobility. VinFast is a driving force in the global smart electric vehicle revolution. Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex with globally leading scalability in Vietnam. VinFast currently sells three vehicles in its home country of Vietnam and will launch five new all-electric vehicles for sale in North America, Europe and the Asia-Pacific region. We are the first global, automotive company to commit to shifting to solely producing only Electric Vehicles by the end of 2022. We have an ambitious growth strategy with Direct to Consumer, retail and aftersales facilities being introduced this year. Strongly committed to the mission for a sustainable future for everyone, VinFast constantly innovates to bring high-quality products, advanced smart services, seamless customer experiences, and pricing strategy for all to inspire global customers to jointly create a future of smart mobility and a sustainable planet. VinFast is also committed to diversity and inclusion, with women serving in the top roles of Global CEO and US CEO. We welcome you to join the charge.   Starting at     EOE Statement Vinfast is an Equal Opportunity Employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. All employment is decided based on qualifications, merit and business need.   This position is currently not accepting applications. To search for an open position, please go to http://VinFastDealerSanFrancisco1LLC.appone.com

AppOne.comTM   copyrightŠ1999-2021 HR Services, Inc. Click here for technical assistance.