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Title

Director, Partner Marketing 

Number of Openings 1  
Description

PFL delivers authentic human experiences by orchestrating impactful direct mail in an ecosystem fueled by data. We bring the measurement, personalization, and predictability we expect from digital to direct mail. We amplify growth for businesses, and we have a proven track record of doing this for some of the biggest brands in the world.

 

Our Hybrid Experience Platform integrates with your current systems and listens for intent signals-behavioral data-to influence the timing and content for your most effective channel…direct mail.

 

 

We develop, operate, and use our own cloud-based software using state of the art technologies, tools, methodologies, and processes. Our software engineers are top notch, continuously driving innovation, improvements and keeping up to date on latest technologies. We foster a cooperative learning environment.

 

 

We are looking for a Director, Partner Marketing who is responsible for working with the partner organization, sales, and across an integrated marketing team to execute a partner-marketing strategy that drives growth in sales through customer acquisition and retention of existing customers. The Director, Partner Marketing, will be responsible for understanding PFL’s partner ecosystem, the capabilities of our integrations, as well as industry and market trends to develop and execute on a partner marketing, field enablement, and partner enablement plan. This position works closely with partner, sales, and marketing teams to execute marketing programs to increase PFL’s reach.

 

 

Some of the things you will deliver for us:

 

  • Partner-marketing strategy
  • Increase awareness and drive demand for PFL’s products and solutions
  • Hybrid Experience campaigns to engage prospects and partners to contribute to partner sourced and influenced pipeline
  • Manage and oversee demand gen and co-marketing plans with partners
  • Content, collateral, as well as field and partner enablement training materials
  • Thriving partner community (engaged, informed, and motivated to work with PFL)
  • Measurable track record of acquiring and retaining of marketing partners, meeting / exceeding SQL and closed/won goals, working in tandem with partner team
  • Partner program metrics and revenue goals met or exceeded
  • Impactful co-marketing / partner engagement through events, content, and joint-promotion experiences

 

How you will do it:

 

  • Communicate PFL’s messaging to reinforce and build the PFL brand
  • Develop and execute marketing programs and content to support growth initiatives
  • Identify, develop, execute new promotional opportunities with target partners
  • Analyze program performance to determine success
  • Analyze industry competitors and competitive products
  • Continuously improve partner relationships, build and maintain relationships with sales teams, marketing partners, and technology alliance partners
  • Develop marketing plans with partner teams and top channel partners, and conduct QBRs to measure results
  • Build narratives and presentations that align with PFL’s core messaging
  • Identify relevant industry events and secure appropriate level of participation
  • Identify media targets and manage public relations/marketing communications to partners
  • Manage internal process for creative development/manage design resources

 

Business or Marketing degree and or 10+ years of experience preferred.

 

 

The rest of the stuff: Compensation $100-120k DOE. Full-time position with complete benefit package including health, 401K, disability, PTO, paid parental leave and more.

 

 

Click Apply Now below.

 

 

PFL is committed to fostering a workplace that connects and honors people for the many aspects that make them unique.

 

 

Please note:  PFL requires all applicants to be eligible to work within the US and generally will not sponsor visas unless otherwise noted on the position description.

 

 
Category Sales and Marketing  
Full-Time/Part-Time Full-Time  
Department  
EOE Statement PFL is an equal opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, national origin, ancestry, sex, pregnancy (including childbirth, lactation, and related medical conditions), gender identity, sexual orientation, age, religion, creed, physical or mental disability, marital status, military and veteran status, political affiliation, genetic information, or any other factor protected by law. PFL complies with the law regarding reasonable accommodation for handicapped and disabled employees. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint or otherwise oppose discriminations.  

This position is currently accepting applications.

Apply Now



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