Email Opening

Email Marketing Specialist, Senior 

Division RealTruck - ECommerce  
Location Ocala, FL - RealTruck  

The Email Marketing Specialist plays a mission critical-role in Customer Retention and will own the development, deployment and reporting processes for our email/retention program.

Core Functions

  • Independently manage end-to-end production process for email campaigns to achieve revenue goals including identifying opportunity, developing strategy, and designing relevant campaigns to enhance sales and customer lifetime value.
  • Provide strategic guidance and work collaboratively with creative and content teams in addition to other business stakeholders to ensure content aligns with channel objectives.
  • As the channel owner, ensure all email content is accurate, links and landing pages are correct, and targeted segments are appropriate for the send type.
  • Lead optimization efforts to improve results for all email campaigns by testing subject lines, creative, copy, etc.
  • Ensure best practices are followed to maintain high inbox deliverability rate for all email campaigns and be able to identify and rectify issues within the list as they arise.
  • Use CDP tool to develop journey based, hyper relevant emails to specific audiences and segments.
  • Be the expert on email best practices, technologies, trends, and CAN-SPAM laws.
  • Continually monitor and analyze key KPIs; using data to identifying trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performance.
  • Monitor campaigns to ensure consistency across all major email providers (Gmail, Apple, Yahoo!, Outlook, etc.)
Position Requirements

Education and Experience

  • Bachelor's degree or some college, preferred.
  • 5 plus years minimum experience in Email Marketing required.
  • In-depth experience using third party email service provider platforms (Iterable, Bronto, Emarsys, Klaviyo, SailThru, Listrak, Responsys etc.).
  • Experience utilizing inbox monitoring tools to optimize delivery and placement of sends (ex. Return Path, 250 OK).
  • Experience with HTML, CSS, and content design in the context of building/coding/deployment of email campaigns.
  • Experience utilizing Google Analytics for metrics monitoring and reporting.
  • A deep understanding of journey mapping, email triggers, segmentation, and behavior targeting.

Skills and Abilities

  • Experience utilizing Google Analytics for metrics monitoring and reporting.
  • A deep understanding of journey mapping, email triggers, segmentation, and behavior targeting.
  • Experience identifying and interpreting key performance indicators to optimize email messaging, promotional opportunities and campaign design.
  • Project management experience within the development cycle of email creation.
  • Ability to work collaboratively within teams to execute content strategy.
  • Ability to work with product and technology teams to develop new email functionality and features.
  • Experience deploying A/B and multivariate testing initiatives that is followed by the reporting of test findings in presentation/documentation.
  • Experience with SMS and browser-based notifications a plus.
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Open Date 9/7/2021  
Req Number MAR-21-00028  
Full-Time/Part-Time Full-Time  
Shift Days  
Exempt/Non-Exempt Exempt  

This position is currently not accepting applications.

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