Email Opening Title Senior Marketing Automation Specialist  About the Organization MOBE guides people to better health and more happiness. We help people discover connections between aspects of their lifestyle that affect health and well-being, including their medications and supplements. Behind our innovative solutions are robust data analytics, digital application, and a uniquely human philosophy. With one-to-one connection and compassion, we motivate people to transform their lives. MOBE is a high-growth organization with a culture built on trust and collaboration and our team is our most significant asset. Supporting and empowering others is at the core of our service and is also the foundation of our culture. We value a workforce made up of people with differences who are eager to learn from each other and grow personally and professionally. We extend this approach to our partners and communities, seeking to increase understanding and expand opportunities across all groups. Go to https://www.mobeforlife.com/DEI for more about diversity, equity, and inclusion at MOBE.   Description MOBE is looking for an experienced Senior Marketing Automation Specialist with strong analytical, digital marketing and automation experience using Marketo Marketing Automation. The Senior. Marketing Automation Specialist will support our daily marketing automation tasks, troubleshooting and maintenance. Major areas of accountability are development of marketing campaigns, testing and analyzing workflows, lead nurturing and lead scoring programs while identifying optimization opportunities. The Senior. Marketing Automation Specialist will be passionate about delivering data-driven, efficient marketing campaigns with a strong attention to detail. Responsibilities: Manage multi-touch email campaigns including setup, testing, deployment, and reporting following brand guidelines and adhering to industry best practices. Partner with the broader marketing team to develop new techniques using marketing automation, impacting campaign design, points within the customer journey, content development, engagement strategies and conversion techniques. Participate in the scheduling and coordination of marketing campaigns to ensure timely execution and coordination of cross-functional marketing activities. Maintain the email campaign calendar, produce regular email performance reports, and identify areas for optimization. Serve as an email marketing subject matter expert, and document best practices and processes. Work with the Marketing Operations Director on new technology and infrastructure projects including database cleanup, segmentation, and deliverability.   Position Requirements Minimum 4-6 years of Marketo and email marketing experience and with associated interactive marketing techniques including inbound/outbound marketing, nurturing, analytics, etc. Hands on experience building and managing lead nurture programs Exceptional problem solving and analytical skills Understanding of the web and web technology (HTML, basic CSS) and the ability to expand current technical skillset Familiarity with Salesforce preferred Knowledge of marketing technologies and industry best practices Excellent verbal and written communication skills Experience with marketing automation systems (Marketo), lead scoring, and analytics tools. Marketo certification preferred A passion for analytics and metrics, with a desire to continuously iterate and improve programs and processes Key Characteristics Passionate about helping others Self-Confident and able to diplomatically express views that may be unpopular Conscientious, organized, and dependable; always meets deadlines and commitments Personable, easily establishes rapport with others, making them feel comfortable and valued Initiative-Driven, pursuing goals beyond what is required or expected Service-Oriented, anticipating, recognizing, and meeting customer needs Conflict-Manager, diplomatically and tactfully able to calm tense situations Communication, addressing issues, listening, and seeking mutual understanding Influence by effectively persuading others Collaborative and works as part of the team to successfully achieve common goals   Full-Time/Part-Time Full-Time   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.   Location Minneapolis   This position is currently not accepting applications. To search for an open position, please go to http://mobellc.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles Director of B2B Growth Marketing in Minneapolis, MN Posted on: 3/27/2024 [Apply Now] Manager, Clinical Pharmacy in Minneapolis, MN Posted on: 3/29/2024 [Apply Now] Content Specialist in Minneapolis, MN Posted on: 4/3/2024 [Apply Now]

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