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Director of Customer Acquisition 

Division RealTruck - ECommerce  
Location Ocala, FL - RealTruck  

RealTruck, a Truck Hero company, specializes in truck and Jeep accessories. We are a well-established, privately held, company that is transforming itself into a leading-edge technology company seeking to disrupt the automotive aftermarket e-commerce space. We have offices in Florida, North Dakota, Indiana and Missouri. 

Our mission is to revolutionize the truck accessory industry by focusing on innovation, inspiration and unmatched service. We provide an immersive and engaging experience for truck enthusiasts with expert advice and comprehensive information on every product we sell. 

POSITION SUMMARY: We are looking for a highly analytical results-driven marketer to lead customer acquisition for eCommerce. You will acquire new customers by optimizing our acquisition campaigns across paid & organic marketing channels. You will also manage marketing spend and performance forecasting and will work with the Finance and Executive teams to drive predictable top-line growth increasing the conversion rate on all THI eCommerce websites


  • Lead the customer acquisition team.                                                                                   
  • Take ownership of and report on key metrics and KPI's for the acquisition team                 
  • Develop a creative and cohesive marketing strategy to scale customer acquisition across all paid and organic  digital marketing campaigns including search and social.                     
  • Uncover new growth opportunity (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users.                                               
  • Help own and manage marketing vendor relationships and projects.                                 
  • Improve conversion through testing, optimizing paid media campaigns, organic initiatives, and conversion rate optimization.                                                                                           
  • Contribute to the internal capabilities around content and ensure access to the right set of tools and technologies to deliver measurable results; drive SEO in content creation and content programming.                                                                                             
  • Research and implement search engine optimization recommendations; perform ongoing keyword discovery, expansion, and optimization; develop and implement link building strategy.                                                                                                                           
  • Work with Analytics team to push the evolution of our analytics platforms to support our growth team needs.                                                                                                               
  • Manage the budgeting process for customer acquisition, including forecasting and ROI assessments. 
Position Requirements


  • Bachelor’s in Marketing, minimum requirement
  • 5 years’ experience with SEO/SEM, minimum requirement
  • Experience managing a budget of at least 5 million annually
  • Solid understanding of performance marketing, conversion and online customer acquisition.
  • Highly proficient in web analytics (E.g. Google Analytics, Adobe Analytics, etc.)
  • Up to date with the latest trends and best practices in SEO and SEM
  • Working knowledge of HTML, CSS and JavaScript development and constraints.
  • In depth knowledge of brands within the company.
  • Proven ability to foster teamwork and mentor people professionally.
  • Proven interpersonal skills with the ability to accept input from creative, marketing, and development team members.


Total Rewards!

  • Comprehensive Benefits Package for you and your family with coverage beginning the 1st of the month following the start of employment. This includes medical, dental, vision, basic life and AD&D, Short Term/Long Term Disability, Critical Illness, Accident, Hospital Indemnity, and Legal Coverage
  • Eligibility to participate in our company matching 401k plan after 30 days of employment.
  • PTO allowance with no waiting period.
  • Healthcare Flexible Spending Account and Dependent Care Flexible Spending Account.
  • Employee Assistance Program.
  • Tuition Reimbursement Program.
  • Employee discounts automotive aftermarket accessories.
  • Opportunities: To participate in some of our many different professional development programs offered, to give back to our community, support our Veterans, have fun at work, to be a part of something great, and much more!
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Open Date 8/30/2021  
Req Number MAR-21-00025  
Full-Time/Part-Time Full-Time  
Shift -not applicable-  
Exempt/Non-Exempt Exempt  

This position is currently not accepting applications.

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