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Title

SEO Specialist- Real Truck 

Division RealTruck - ECommerce  
Location Ocala, FL - RealTruck  
Description

RealTruck, a Truck Hero company, specializes in truck and Jeep® accessories. We are a well-established, privately held, company that is transforming itself into a leading-edge technology company seeking to disrupt the automotive aftermarket e-commerce space. We have offices in Florida, North Dakota, Indiana and Missouri.

Our mission is to revolutionize the truck accessory industry by focusing on innovation, inspiration and unmatched service. We provide an immersive and engaging experience for truck enthusiasts with expert advice and comprehensive information on every product we sell.

Position Summary: The Search Engine Optimization (SEO) Specialist will be responsible for implementing RealTruck SEO and social media strategies. This role will be responsible for understanding and supporting marketing initiatives that will contribute to the goals and success of RealTruck marketing campaigns. This position will manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.

Primary Responsibilities:

  • Execute, test, collect, and analyze data and results to identify trends and insights in order to achieve maximum ROI in search campaigns.
  • Research and recommend search engine optimizations to implement.
  • Assist the marketing team with planning the roadmap for SEO projects across e-Commerce websites.
  • Collaborate across multiple departments to identify and prioritize project tasks to grow SEO traffic and revenue.
  • Work with the marketing team to drive SEO in content creation and programming.
  • Track, report, and analyze website analytics, initiatives, and campaigns.
  • Develop and implement a link building strategy. Create and execute a link generation program to improve rankings.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Provide recommendations with Content Writers and Merchandising teams for onsite content creation. Write title tags, Meta Descriptions and other SEO content to help drive rankings and traffic.
  • Perform ongoing keyword discovery expansion and optimization. Identify and monitor rankings across top keywords.
  • Ensure available Schema markup is being utilized when appropriate.
 
Position Requirements

Education and Experience:

  • Bachelor’s degree is required.
  • 2-4 years of experience in Search Engine Optimization is required.
  • In-depth experience with website analytics tools (e.g. Google Analytics, Moz, SEMRush, Majestic, Google Search Console, Bing Webmaster tools, Brightedge, & Conductor) is required.

 

Skills and Abilities:

  • Knowledge of SEO ranking factors and search engine algorithms.
  • Advanced Microsoft Excel user.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Up to date with the latest trends and best practices in SEO and SEM.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.
  • Ability to analyze large sets of data for trends and to report growth/decline on various metrics.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to interpret a variety of instructions.
  • Ability to prioritize and justification of different projects and tasks to maximize traffic and revenue.
  • Ability to effectively present information to top management; ability to write, speak and comprehend English.

Travel

  • 10% or less.

Total Rewards!

  • Comprehensive Benefits Package for you and your family with coverage beginning the 1st of the month following the start of employment. This includes medical, dental, vision, basic life and AD&D, Short Term/Long Term Disability, Critical Illness, Accident, Hospital Indemnity, and Legal Coverage
  • Eligibility to participate in our company matching 401k plan after 30 days of employment.
  • PTO allowance with no waiting period.
  • Healthcare Flexible Spending Account and Dependent Care Flexible Spending Account.
  • Employee Assistance Program.
  • Tuition Reimbursement Program.
  • Employee discounts automotive aftermarket accessories.
  • Opportunities: To participate in some of our many different professional development programs offered, to give back to our community, support our Veterans, have fun at work, to be a part of something great, and much more!
 
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Open Date 8/4/2021  
Req Number MAR-21-00023  
Full-Time/Part-Time Full-Time  
Shift Days  
Exempt/Non-Exempt Exempt  

This position is currently accepting applications.

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