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Social Media Specialist 

Division RealTruck - ECommerce  
Location Ocala, FL - RealTruck  


The Social Media Specialist will leverage social media to express the THI E-Commerce brands effectively and directly engage with consumers to promote and inspire confidence in our Company’s product offerings. 

This role will create, coordinate and propel our social media marketing to new heights.  A successful candidate will spend time researching target audiences, scheduling posts, updating news feeds as needed, copy write for posts and blog, work with creative teams to create content, manage our growing list of influencers, and develop and implement creative solutions for customers that reach out to us for assistance on social media.  

This role works closely with digital marketing and content teams to help support web and company goals. Will analyze trending topics, and new social media platforms for future growth opportunities. Additional responsibilities include monitoring and analysis of social channels to gain customer insights and competitive intelligence, and creating reports showcasing important business and social metrics.



  • Technical truck, jeep and automotive knowledge
  • Demonstrated knowledge of mobile, emerging & social media, and application to advertising campaigns.
  • Ability to adapt to the style, tonality and vernacular of the current “voice” of the brand and social medium.
  • Be able to provide digital thought leadership and manage unique strategies for all social platforms, and have the ability to lead the planning, development and implementation of projects/programs.
  • Experience to identify opportunities, tools, trends, technologies and advancements in social, mobile, and online review sites in social space and recommend the best course of action with justifiable metrics.
  • Ability to maintain consistent system of measurement and evaluation of social and mobile program success.
  • Manage our relations with influencers and work with third parties including agencies and vendors.
  • Ability to develop and implement solutions for customers who engage with us via social for service issues.
Position Requirements


  • Bachelor’s degree or equivalent experience required.
  • At least 1-2 years of experience in managing social media, advertising and brand marketing.
  • Deep understanding of social media universe including Facebook, Twitter, Pinterest, Instagram, YouTube, Snapchat, forums, blogs, etc.
  • Expected to be a self-starter having good analytic and communication skills with the ability to work in high-pressure fast paced situations and manage conflicting priorities, delivering first-class customer service.
  • Computer skills to include Microsoft Excel, PowerPoint, Word, Outlook.
  • Technology savvy with solid understanding of web, Photoshop, online marketing, direct marketing and best social media practices.
  • Possess flexibility and adaptability to take on tasks that arise on short notice.
  • Have strong attention to detail and multi-tasking skills.  Is confident developing and implementing solutions for customers.
  • Must function well within a team and be available to travel occasionally to meets and shows.
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Open Date 8/3/2021  
Req Number MAR-21-00021  
Full-Time/Part-Time Full-Time  
Shift Days  
Exempt/Non-Exempt Exempt  

This position is currently accepting applications.

Apply Now


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