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Internal Communications Specialist 

About the Organization Brownells, A 2nd Adventure Group Company
At Brownells, we Empower the Spirit of Independence and Adventure. Our passion is connecting gunsmiths, firearm enthusiasts, collectors, hunters, competitors, and protectors with products that outfit and enhance their spirit of independence and adventure.

Brownells is the preeminent all-things-firearms company in the world. Founded in 1939 in Montezuma, IA, Brownells' storied history of connecting firearm and firearm accessory manufacturers with freedom-loving customers is unrivaled.

We believe the spirit of independence and adventure is a mindset - in the office, on the range, in the field or with your family. It is the foundation - and reason - for everything we do.

Our values:
• R.I.C.H. (Respect, Integrity, Courage, Honesty)
• Power of the Platform (collectively leveraging our unique brands)
• Purpose Driven Performance
• Relentless Creativity & Innovation
By joining Brownells, you will help us inspire, educate, and outfit adventure-minded, freedom-lovers across the world with products that outfit their passion.

Why Adventure With Us
Put simply, our adventure is fun! If working in a fast-paced, hobby-based business where growth and exploring new frontiers every day excites you, then WE WANT YOU!

Our team is diverse, inclusive, and obsessed with new ideas. We put our customers and employees and their families at the forefront. As a third-generation, family-owned business, we understand the need for a great benefits package, professional develop opportunities, adventure incentives and most importantly, flexibility in schedules to allow for the most time possible with your loved ones.
Division Brownells  
Full-Time/Part-Time Full-Time  

Adventure Summary

The purpose of the position is to support the development and execution of effective internal communications strategies, plans and deliverables that drive employee engagement and adoption of large-scale organizational transformation, inclusive of process changes and technology deployments. You will partner closely with internal communications and change management leads, as well as subject matter experts.


What You Will Do

Main Duties & Responsibilities:

  • Connects our people to our purpose by bringing our values to life
  • Communicates about products and initiatives to internal customers
  • Elevates the employee experience
  • Responsible for ensuring successful awareness and adoption of large-scale transformation initiatives to the entire company
  • Cross-functional role, working alongside the Public Relations and Culture teams
  • Work with partners in developing and leading large-scale, innovative, multi-phased internal communications campaigns
  • Coordinate efforts across our Culture and PR teams—from editorial, to design, and more—to help our people navigate high-impact transformation.
  • Super passionate about employee communication, engagement, and experience
  • A trusted advisor to our internal partners and help them optimally reach the right audience, with the right message, at the right time, through the right channels.
  • Views employees not as employees, but as our company’s first customers
  • Internal marketers, always looking for exciting, novel ways to reach our people, particularly when it comes to making complex topics simple and intuitive.
  • Interacts with employees online and on the floor and seeks to learn their stories.
  • Solicits employee feedback on company efforts and communications.
  • Constructs various forms of communication at all levels of the organization
  • Creates communications materials for executives, including writing emails and scripts
  • Directs videos for internal communications
  • Learns how employees want to be communicated with
  • Proactively researches company efforts, strategy, and goals to communicate to the rest of the organization
  • Spins stories into reality
  • Tells the story of Brownells to its employees
Position Requirements

What You Will Need

Education and Experience

  • 4+ years of relevant experience or equivalent education (BA/BS degree in Journalism, Marketing, or related field preferred but not required and 2 years of relevant experience)
  • Journalism experience preferred

Knowledge & Skills

  • Experience in internal communications as part of large-scale change management efforts to drive the implementation of organizational transformation efforts is a bonus.
  • Outstanding written and oral communication skills.
  • Demonstrated expertise in creative and content direction.
  • Strong leadership with emphasis on collaboration, proactive, flexible, can-do attitude.
  • Strong project and program management skills, with the ability to drive multiple projects simultaneously.
  • Relentless curiosity and a passion for simplifying the complex, and developing communications tactics that resonate with a diverse, global audience.
  • Ability to cut through ambiguity.
  • Aptitude for influencing others and getting people on board with an idea or direction.
  • Strong knowledge of leading practices in corporate communications and change management impacts.
  • Passion for strengthening corporate culture and productivity, and building community.
  • Self-motivated and creative
  • People-centered
  • Knowledge of B-roll and video editing preferred
  • Is an advocate for adventure, and passionate about the outdoors

Leadership Competencies

  • Customer Focus (L3)
  • Creativity and Innovation (L3)
  • Teamwork and Collaboration (L2)
  • Communication and Interpersonal Effectiveness (L3)
  • Drive for Results (L3)

Physical Demands

Light work. Light work involves lifting no more than 20 pounds at a time with frequent lifting or carrying of objects weighing up to 10 pounds. Even though the weight lifted may be very little, a job is in this category when it requires a good deal of walking or standing, or when it involves sitting most of the time with some pushing and pulling of arm or leg controls. To be considered capable of performing a full or wide range of light work, you must have the ability to do substantially all of these activities.

Physical Hazards – Health and Safety Concerns

  • General office environments
  • Ergonomics

Where You’ll Be Located

Grinnell, Iowa


Live Your Adventure!

Brownells is a subsidiary of 2nd Adventure Group. At 2nd Adventure Group, our mission is to provide a platform to connect people with their passions. Our brands are aligned to empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure. Our sister companies include: Crow Shooting Supply, Sinclair International,, and Big Springs Range Complex.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

EOE Statement Brownells, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, creed, color, religion, national origin, physical or mental disability, protected veteran status, age, genetic information, marital status, pregnancy, sexual orientation, gender identity or any other characteristic or status protected by law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.  

This position is currently not accepting applications.

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