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Director of Brand and Communications 

Category Administrative  

Who We Are
As a member of the Easterseals UCP North Carolina & Virginia family, you have an opportunity to become part of one of the oldest and largest non-profit health agencies providing direct services to children, adults and families living with disabilities and behavioral health challenges. But being old and large is not what makes us special. Words that better describe us are humble, hungry and smart. We work together to help individuals living with disabilities and behavioral health challenges live their best possible life. We tackle challenges through individual improvement step-by-step. We listen to the people we serve, try to understand their wants and needs, then we do our best to connect them to meaningful solutions - keeping health and safety first. Each year, we provide 9 million hours of service to 20,000 people through a broad array of services.
Our Values
• Integrity-we do the right thing for the right reason; all day, every day.
• Respect-we value the diversity of the people and communities we serve; and we respect different perspectives, abilities and cultures.
• Responsibility-we are good stewards of our people and financial resources.
• Innovation-we find better ways to do things.
How we Behave
• We are ACCOUNTABLE to the people we support, our funders, our communities and each other
• We are COMMITTED to doing the right thing for the right reason all day every day
• We are CARING about the children and adults we support and the families who love them.
Our Strengths
• Our People - from the Front line to the Boardroom
• Part of the Fabric of every Community in which we operate
• Authentically Person-Centered & Family-Centric
• Unwavering Persistence / ‘Whatever it takes'
• Organizational Resilience
What You'll Do
As the Director of Brand and Communications, you will play a very integral role on our team. You will work closely alongside our Chief Marketing Officer in bringing the outstanding services and work of our agency to life!
• Help develop a consistent brand identity, messaging and communications strategy
• Help update our marketing and communication templates to educate and infuse the strategy within our programs and external marketing efforts
• Develop and own ESUCP's annual promotional calendars and social media strategy
• Create a cadence of onsite visits with our frontline team members to create messages and stories that will
appeal to our stakeholders (service recipients, donors and recruiting prospects)
• Develop marketing and communication messages that capture attention in a way that educates and inspires
people to feel emotionally connected to our cause
• Write press releases and responses to media requests; develop partnerships with members of the media
• Develop marketing campaigns that fuel giving and helps the Development team promote donor retention
• Work closely with Development on the messaging and creative for annual donor campaigns, direct mail and
email campaigns to help reach our annual fundraising goals
• Assist Development with fundraising appeals, special events and editing of grant proposals

Position Requirements

You Are a Great Match If You:
• Have at least 5-8 years of relevant professional experience, including leading communications, marketing, social
media and public relations activities
• Are proficient in Adobe Design Suite (ability to train others is a plus)
• Have a Bachelor’s degree in related field (i.e., marketing, business administration, journalism, communications);
advanced degree is a plus
• Are able to connect the everyday activities of our outstanding frontline into emotional storytelling
• Can weave a story that connects the needs of the communities we serve and our real-life actions in serving them
• Have strong creative, strategic and organizational skills with experience in managing multiple projects at a time
• Have excellent writing/editing skills and confident presentation skills
• Have experience developing and implementing successful social marketing strategies

Full-Time/Part-Time Full-Time  
Shift -not applicable-  
Position Director of Brand and Communications  
Division Administration  
Exempt/Non-Exempt Exempt  
Location Administration Raleigh  
About the Organization Easterseals UCP has been part of the fabric of North Carolina and Virginia for 75 years. We started in counties all over NC and VA filling gaps and addressing the needs of children and adults with disabilities. Our legacy organizations Easterseals NC, United Cerebral Palsy NC, and Easterseals Virginia joined forces as Easterseals UCP to intentionally work side-by-side with more than 20,000 individuals and their families, providing the broad network of services and support they need to achieve better days. Today we are affiliated with both Easterseals, Inc. and United Cerebral Palsy Inc.

Our mission is to create opportunities, promote individual choice, and change the lives of children and adults with disabilities by maximizing their individual potential to live, learn, work and play in their communities.
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
SuperVFlg None Specified 

HoursPerWk None Specified 

This position is currently not accepting applications.

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