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Digital Marketing Lead 

Category Marketing  

Brand Overview:

Blue Federal Credit Union has been voted as Cheyenne’s Favorite Credit Union four years in a row! We are a leader in the financial industry in Wyoming and Colorado, serving over 100,000 members worldwide. Our branch network consists of 18 state-of-the-art branches with plans for continued expansion. Our brand is well recognized and regarded highly for its authenticity. Our CEO is a key brand ambassador and board member of the Credit Union National Administration (CUNA) representing over 5,300 Credit Unions nationally.


Position Overview:

Blue Federal Credit Union is looking for a Digital Marketing Lead who will be accountable to own, pilot, lead, integrate, and execute all Website and Digital initiatives. This individual will collaborate with various partners across the credit union to deliver an optimized website experience (content, navigation, videos, podcasts, etc.) as part of the digital strategy. In addition, the individual will work with the VP of Marketing and other business partners to formulate an overall best-in-class strategy and manage flawless and timely execution of all digital strategic objectives, keeping the web site relevant and error-free 24/7.

This individual is responsible for driving qualified traffic to Blue’s website and social media platforms, leading to an increase in the company’s overall e-commerce sales while maintaining exceptional member satisfaction. This thought leader will establish a report card and a process for performance/KPI tracking for Blue’s site and across all digital functions. This position stays abreast of current digital trends and acts as the digital expert for aligning us with globally recognized brands and ensuring Blue has a world-class website.


Primary Responsibilities


  • Manages the website governance procedures through collaboration with cross-functional teams including representatives from Marketing Leadership, Operations, Digital Innovations, Creative, Agencies and Communications to address website improvements and testing.
  • Develops and project manages website refresh, reskin, or redesign programs for all while collaborating with internal stakeholders and managing external resources.
  • Proactively manages website to ensure proper functionality and messaging.
  • Provides clear website requirements and business rules to guide development of new features and define acceptance criteria of those features.
  • Presents proactive website management findings to leadership team based on performance and digital trends and provides recommendations.
  • Develops communication strategies and protocols for website enhancements, launches and key updates.
  • Develops an annual schedule of systematic website reviews and programmatic updates for optimum speed, efficiency and user experience.
  • Leverages content marketing strategies to enhance website experience.
  • Consumer Advertising, Consumer Promotion, Marketing Research, COOP Advertising and Promotion, Public Relations, Online/Web Management, Consumer Relationship Marketing (CRM) and Social Media Management.

Digital Marketing:

  • Stays abreast of current digital marketing trends and new technology and proactively
    monitors competitor web strategies to be world-class.
  • Ensures performance and functionality of PPC landing pages.
  • Works in collaboration with the brand partners on social media to oversee the development and execution of social media strategies, including content and media.
  • Works with Marketing Analytics to review the collection and analysis of Web
    metrics, such as visits, time on site and page views per visit or click-through rates producing a scorecard for each site.
  • Oversees online Reputation Management and related vendors
  • Monitors and generates reporting using Google Analytics
  • Crafts monthly, quarterly, and annual marketing digital reports called the Digital Download for the Marketing Department, and other constituents in the credit union.
  • Crafts special request reports on an “as needed” basis for the Marketing Leadership and
    Digital Leadership Teams.
  • Crafts strategies and recommendations based on digital marketing data analysis and
  • Performs other projects and duties as assigned.
Position Requirements

Required Attributes:

  • A nimble team player who embraces a collaborative, fast-paced environment, with the flexibility to work on various projects at one time, prioritize deliverables, and collaborate with other departments.
  • Maintains a strong working knowledge of existing and emerging digital marketing channels, technologies and platforms that can efficiently and effectively help advance our business and digital footprint.
  • Able to manage multiple functions across many brands with a higher-level consideration for interdependencies, efficiencies and integrated strategies across the enterprise.
  • Highly collaborative with the ability to work comfortably with employees at all levels in the organization.
  • Ability to communicate complex ideas with others (all levels) and persuade audience to align to a single, strategic point of view.
  • Extremely detailed and process-oriented.
  • Ability to thrive in a fast-paced, deadline-driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude.
  • Expertise managing all core functions of digital marketing including SEO, SEM, display and website optimization.
  • Proficiency in Google Analytics.
  • Excellent mastery of Microsoft Word, Microsoft Excel and Microsoft Outlook and Power Point required.
  • Excellent written and oral communication skills, including strong interpersonal and presentation skills.
  • Expertise in managing agencies and other partners.
  • Experience managing vendors and clients (internal or external).

Education: A college Degree

Experience: 5 to 8 years of hands-on Digital Marketing experience.

Full-Time/Part-Time Full-Time  
Compensation $45,402 - $68,104  
Bondability Employment at Blue Federal Credit Union is contingent upon successful bondability.  
Job Site Location  
Position Digital Marketing Lead  
Number of Openings 1  
Open Date 6/29/2021  
Location Cheyenne, WY  
About the Organization Our mission is 'We discover pathways to realize your possibilities.' Our employees uphold this mission by utilizing our values as stepping stones to sustain our amazing culture. Those values are Boundless Optimism, Unwavering Confidence, Uniquely Us, and Over the Top. Thank you for showing an interest in Blue Federal Credit Union!  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

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