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Market Sales Manager - Los Angeles 

Category Sales  

Market Sales Manager - Los Angeles

Position Description

At Folio, we don’t just seek employees with a proven track record of success in their chosen profession, we seek to have an organization filled with individuals whose Values and Character align with our Core Values.  These values play a key role in the success of our organization. 


The employees at Folio Fine Wine Partners are the most important part of our organization. We encourage a Culture where individuals feel valued, their unique contributions are appreciated, and they’re provided with challenge and opportunity to learn and grow.  We appreciate the challenges our working families face and we are sensitive to the needs of the communities we live in.

Innovative Spirit

Folio employees are curious and creative.  They will routinely question process or methods to find better, more efficient ways of doing things.  They are uncomfortable with the status quo and always wonder “what if  . . . “  They will find new, creative ways of accomplishing tasks in a more efficient and effective manner.


The Integrity of a Folio employee would never come in to question.  They don’t need to be reminded to consider if something is legal, ethical, and the right thing to do for the business.  They will always hold true to their word and never compromise our business or that of our partners and customers.  They are leaders who take ownership of their duties and responsibilities, and strive to perform them at exceptional levels.  They hold themselves and others accountable for the highest quality work.

Sense of Urgency

Folio employees anticipate and recognize when a task or priority requires a true sense of urgency, and they respond appropriately.  They are individuals who display a true passion for their work and for Folio.  They are driven to complete tasks, achieve goals, and they are optimistic and don’t give up.  A Folio employee is always mindful of deadlines and priorities, and will go the extra mile to get the job done.  

Mutual Success

A Folio employee will strive to ensure not only their own success, but also the success of their customers – internal and external.  They will consistently give credit appropriately, and have a true desire to see others succeed as much as if not more than themselves.  They are excellent listeners, seeking collaboration to find mutually beneficial outcomes.  They are flexible and open to change and new ideas.  They are always seeking opportunities to learn, grow and develop their own skills and knowledge.

Position Summary:

Under the direction of a Regional Sales Director or Area Sales Manager, this position is responsible to represent, and increase the sales of all Folio brands in assigned territory within the philosophies and style of the company.  Responsible for day-to-day contact with key on and off premise accounts and retailers, working in partnership with the distributor sales force, communicating needs and expectations in areas of allocations, depletions, marketing programs and product placement.  Keep supervisor informed of critical information and trends in the market place.  Attend trade events and special promotions, always acting as an ambassador in the style and image set by the Michael Mondavi family.

Critical Tasks:

Market Sales Work (50%)

Achieve sales plans by developing, cultivating and maintaining strong relationships with key buyers, leverage relationships to explore new business opportunities.

Increase on and off premise account penetration and activation by establishing sales presence in the market.  Conduct regular work withs; set expectations with distributor and lead in the development of FFWP wines in the territory.

Drive on- and off-premise sales by providing education materials, seminars, and training on all Folio wines to key accounts.  

Distributor Relations (20%)

Communicate information and education on FFWP programs, strategies and brand standard to distributor sales teams in order to achieve sales plan targets.

Conduct assessments of distributor sales capabilities, manage the on-going efforts of sales team and specialists, effectiveness of presentations.

Assist distributors to develop and cultivate story-telling ability to enhance mind share and sales performance of FFWP portfolio.

Participate in general sales team meetings.

Supplier Market Work (20%)

Maintain relationship with all FFWP suppliers that allows for transparent and collaborative discussion of any business issue.

Ensure market tours are productive and effective use of supplier’s time, coordinate activities with distributor confirming dates and objectives are provided in a timely manner.

Ensure proper inventory, programming, incentives are in place to support.

 Miscellaneous (10%)

Provide feedback to Sales Leadership and Marketing on market issues, opportunities, changes, gaps, challenges and competitive activity.

Ensure timely submission of expense and market recap reporting, adhere to T&E budgets.

Update job knowledge by participating in educational opportunities, reading professional publications and maintaining professional networks.

Utilize Trade Pulse to understand brand health and needs; develop action plans for business opportunities to increase sales.



Position Requirements

Professional Requirements:

Education/Experience: College degree in Business, Marketing, Communications or other related discipline. Minimum of 2-4 years of experience selling wines through multi-tiered distribution channels, including experience selling both domestic and import wines.

Skills: Must be an effective communicator with excellent written and verbal communication skills. Excellent public speaking and presentation skills, comfortable in front of large and small audiences. Must possess strong listening skills, and outstanding sales skills (follow-up, closing, overcoming objections). Good PC skills (Windows: Word/Excel). Must be a self starter, be able to juggle multiple situations, and able to work independently. Ability to learn and use effectively Folio’s reporting tools, to manage and plan business activities. Experience planning/coordinating events, and outstanding time management skills. Must possess a high level of integrity, be self-confident, have an excellent ability to build relationships. Understanding of the importance of providing outstanding customer service. Creative with a winning attitude, and the selling abilities of telling a story and influencing

Knowledge: Passion for and extensive knowledge of Domestic and Import wines.

Physical: Must be able to work a flexible schedule including evenings, weekends. Must be able to travel including overnight stays both domestic and international. Must be able to lift and carry 40 pounds.

Other: Must have a valid Driver’s license in the state employed and must meet the Company’s automobile insurance requirements.

Full-Time/Part-Time Full-Time  
Position Market Sales Manager  
Exempt/Non-Exempt Non-Exempt  
Open Date 6/9/2021  
About the Organization We are a group of wine lovers committed to bringing the best wines from the top regions in the world to the American consumer. We believe that the best wines in the world come from family-owned and operated wineries that express in their wines the unique essence of the land they steward. We refer to them as 'real families' that make 'real wines.'

Inspired by Michael Mondavi and his family, we believe in fostering a working environment where leaders are free to express themselves, creativity is encouraged, accountability is expected, and mutual success is a goal shared among ourselves and with our partners. We are sensitive to the needs of the communities we live in because they are part of our real family philosophy. Folio Fine Wine Partners is guided by a set of core values that shape all aspects of our business. These five values are critical to our success and guide how we work together, serve our customers, and generally do business.
EOE Statement We are an equal employment opportunity employer. It is the policy of the Company that employment decisions will be based on Opportunity merit, qualifications, and competence. Employment and pre-employment practices shall not be influenced or affected by virtue of an applicant or employee’s race, color, religion/creed, gender, national origin/ancestry, age, marital status, medical condition, physical or mental disability, actual or perceived sexual orientation, gender identification, military/uniformed service or any other characteristic protected by law, except where required or permitted by law.

This position is currently accepting applications.

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