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Title

Senior Director, Marketing 

Description

Are you constantly thinking about new ideas and ways to disrupt status quo with differentiated positioning and messaging? Are you passionate about connecting customers with innovative solutions that can impact the world around them while also achieving successful business growth? Would you consider yourself a “Player/Coach” and get excited about building things in a fast paced, hyper-growth environment? Do you have a strong background in demand generation and lead flow?

We are looking for a marketing leader who responds “Yes” to these critical questions. The person who joins our team will be partnering with Sales, Product and Client Success to leverage our 30-year legacy in the philanthropic space, paired with newly acquired FinTech platform, to drive innovation in a market built on multiple layers of archaic processes.

The person who joins our team will be energized by the opportunity to be both a strategic thinker and exceptional executor, growing our sales funnel through a variety of dynamic and wide-reaching marketing channels and combining two successful businesses into a new modern single brand.

 

Duties & Responsibilities:

  • Drive the strategy and execution of the entire marketing stack.
  • Leverage deep marketing experience to execute post-acquisition rebranding while building new momentum on the company’s 30-year legacy in the Financial Services and FinTech space.
  • Work with Sales and Customer Success to drive Demand Gen, create winning playbooks, and drive adoption among existing channels.
  • Lead and support the marketing team across various disciplines.
  • Develop metrics for measuring success of marketing initiatives.
  • Help define and drive brand awareness through content, webinars, podcasts, conferences, and thought leadership
  • Product owner for the company website
  • Participate in the development of branding and corporate identity initiatives
  • Manage third-party firms for PR, SEO and other marketing support
 
Position Requirements

Education & Experience:

  • Bachelor’s degree in Marketing or Public Relations, or related field required.
  • 10+ years of successful experience in marketing, with an emphasis on Financial Services, SaaS or equivalent B2B.
  • Experience running a full stack marketing team preferred - demand generation, product marketing, corporate marketing, branding, communications, PR, etc.
  • A strong passion for marketing with an ability to communicate complex ideas in succinct and compelling ways that are analytical yet creative.
  • Gifted written and verbal communicator and storyteller; enjoy crafting “the right” message for the target audience.
  • Experience working side-by-side with Sales to inform best practices that maximize market penetration.
  • Strong understanding of technology and software including Salesforce, Qualtrics and Pardot.
  • An innate ability to self-start, prioritize, and creatively problem-solve with a positive outlook, flexible nature, and tenacious work style that fits with our hyper- growth mentality
  • Possess superior organization, project management and time management skills.
  • Strong business ethics & personal integrity
 
Full-Time/Part-Time Full-Time  
Remote Work Eligible Yes  
Req Number SAL-21-00002  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

To search for an open position, please go to http://RenaissanceAcquisitionCoLLC.appone.com



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