Email Opening Apply Now Title Director of Product Marketing  Location Ann Arbor   Full-Time/Part-Time Full-Time   About the Organization AdAdapted is a digital engagement and insights platform for CPG brands, Agencies, and Retailers. Our platform leverages 1st party Add To List data and offers Clients the ability to directly target their primary consumers in the apps they use to plan and shop. Deployments include National, Regional or Geo-Targeted Retailer-Specific campaigns. The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with your ads. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of consumer's purchase decision process.   Description Who we are: AdAdapted is a leading mobile ad solution for CPG and grocery retailers. We've curated the largest network of grocery related apps, providing unparalleled data on shopper preferences and insights on how consumers plan their shopping trips. Our unique shopper profiles, insights around preferences and unique ad products power our differentiated advertising platform that supports some of the largest CPG brands in the world. With our patented Add-It product, AdAdapted influences shoppers to add consumer products to digital shopping lists and e-commerce carts with just one click, driving purchase intent. Role Summary: We are looking for a strategic, innovative, seasoned professional to define our Product Marketing strategy in collaboration with our senior executive team. As Director of Product Marketing, you will be responsible for Go To Market planning and execution of both new and existing AdAdapted features and products. In this role, you will take ownership of AdAdapted's newest and most exciting product offerings, including Keyword Intercept and Retailer solutions. Leading the strategic positioning of these products, you will develop and execute go-to-market plans and work across the marketing team. You'll ensure continued adoption and growth of these products by conducting market research, storytelling to both internal and client stakeholders, and developing effective sales enablement materials. The ideal candidate must be innovative, analytical, and detail-oriented with the ability to juggle multiple cross-functional projects with team members across marketing, sales and other departments. You will own: Develop product-specific value propositions and create compelling messaging to differentiate our products from the competition Sales Enablement: Arm our salesforce with standout collateral to ensure they are well prepared to sell new solutions. Collateral may include slide decks, battle cards, case studies and more. Sales collateral should be focused on creating cohesive, client-centric narratives that clearly communicate the AdAdapted value proposition. Inspire creativity throughout the team and engage internal and external audiences in new ways Create best- in-class GTM plans to promote new ad products and unlock incremental value from current offerings Collaborate with cross-functional partners across marketing, analytics, product, engineering, sales, and operations on product launches and other special projects. Ensure all relevant internal teams are kept informed on GTM planning and communications. Stay on top of cutting-edge marketing tactics, market trends, and the competitive landscape relevant to the product areas that you support. Market Intelligence: Be an internal product and market expert by providing strategic input on press releases, webinars, speaking opportunities, and other marketing activations Advocate for our clients' needs, addressing pain points as we develop new solutions and refine existing products. Possess ability to translate technical capabilities of our products into messaging that will emphasize value and benefits with potential clients. Build strong relationships with all stakeholders; understand differing viewpoints and needs of each to ensure organization understands and adopts new products and releases   Position Requirements Requirements: Bachelor’s degree required, ideally in the field of business, marketing, advertising, or related 10+ years of relevant experience in marketing, ideally in an ad tech and B2B setting. Special consideration to candidates with a background in CPG, ecomm, and/or grocery. 5+ years of direct product marketing experience Ability to interpret data and market research to find interesting market insights, guide decision-making and to support compelling storytelling Excellent project management skills to manage multiple projects and cross-functional stakeholders simultaneously to drive outcomes, with proven experience as a strategic and conceptual leader managing GTM initiatives. Experience collaborating with and supporting enterprise sales teams Creative approach to problem-solving and an innovative mindset to grow your products using various marketing tactics Ability to interpret data and form insights for growth tactics Flexibility to work in a fast-paced environment with shifting priorities, experience at a high-growth company is a plus About AdAdapted The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with their ads. AdAdapted has eliminated the guessing game and provides clients with the knowledge of when and where your consumers are thinking about their brand. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of a consumer's purchase decision process. AdAdapted’s fast-paced culture is based on working hard, exceeding our goals and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales. What we provide: Competitive salary package Flexible PTO schedule with healthy work/life balance Full-suite benefits plan (medical/dental/vision) including HSA & FSA options 401k plan including company match Possibility for company stock options Professional development opportunities AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com.   EOE Statement AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits or privileges of employment please contact hr@adadapted.com.   This position is currently accepting applications. 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